Pricing your services

When setting up my business in 2007 one of the hardest things to work out was what and how to charge clients.
I had a proven idea, a targeted customer base but what were they prepared to pay?

Taking in to consideration overheads, outlays, and what my knowledge of my client base indicated they were prepared to pay I finally settled on a fee structure which people seemed happy with.

There was no set formula for arriving at the price which is what made it so difficult.

The resources below have been compiled to assist you through the process of coming up with a price to charge for your products or services.

In The key to charging what you’re really worth business strategist Andrew Griffiths delves into the reasons why business owners fail to charge what their products or services are really worth.

Marketing strategist, Rachel Klaver discusses why you should charge for your services in a manner that is sustainable and profitable in her article Pricing right will help you make more impact
” … a business that has healthy cash flow and an owner who is paying themselves can provide stable employment, have more consistent giving, and can make decisions based on best practices rather than “what we can afford”

Related to this is her article Marketing can kill your business if your pricing is all wrong.  In it Klaver says :  It’s really important to start by working out your true costs, including what it’s going to take to pay yourself.

Pricing expert Natalie Coombe offers a series of informative blog posts on her website, including How much does it really cost to run a business and How to stop giving your time and value away

Mark Peacock, a UK based Price Coach, offers a series of video and podcasts on the resources section of his website.
Linkedin learning offers a range of video courses on price setting and valuing services.  Just use your library registration to sign in and then enter pricing into the search box.

Finally, from the Library book collection there is :

Smarter pricing : how to capture more value in your market / Cram, Tony
“Are your prices too low? Some of your customers would pay more, and there are times and places where you could charge more. Of course none of your customers will tell you this, as competitors tempt them with promises of lower prices and the media trains them to be bargain-hunters. All this price pressure is one way – downwards. This book will help you to move your customers and your business in the other direction – upwards. It’s all about commanding the right price, and the right price is, more than you would imagine possible, a higher one. This is Smarter Pricing, and these are the rules of commanding a higher price and capturing more value.” (Catalogue)

And available as an e-book from Overdrive :

Pricing for Profit : How to Develop a Powerful Pricing Strategy for Your Business

Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profit is the guide for you.

If you need more information please contact the Prosearch team at the library. We can help you find information across a range of perspectives and resources. All enquiries are treated in confidence.

Want access to NZ wide (and international) newspapers?

WCL’s PressReader database provides same day access to full-page replicas of newspapers & magazines from NZ and around the world in 60+ languages.

How do I access PressReader?

To read PressReader newspapers, you will need your library barcode number and your PIN.

In the browser:

  1. Open your browser and visit the PressReader website
  2. You’ll need to log in with your library card details so it can create your PressReader account:
    1. Click ‘Sign in’ in the top right-hand corner
    2. Click on the ‘Library and Group’ button
    3. In the ‘Select Library’ box that pops up, search for ‘Wellington City Libraries’ > Click on our Library logo to select this as your library
    4. Enter your Library card number, and your ‘PIN’, and click the ‘Sign in’ button
    5. When prompted to set up an account, enter your details so that you can save favourite newspapers and magazines. Alternatively you can choose “No Thanks” and not set up an account.

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence

Dealing with difficult people

We’ve all encountered one in the workplace.  The “difficult” personality who disrupts and undermines.

It might be the passive-aggressive co-worker or the employee who is constantly late.  The staff member who regularly calls in sick on Monday and Friday.  It could be the bully no one is keen to work with or the argumentative, constantly complaining customer.
Whatever the issue, at some point as an employer, a colleague or a customer service representative you  will need to address the issue of someone’s unacceptable behaviour.

As an employer you will be good at your business. But it’s likely you haven’t learned to deal with problematic staff.  As a colleague you may hope someone else will deal with the issue, and as an employee it is likely you haven’t been given training on how to deal with a hostile customer.

First you need to clearly identify the problem.  If it’s an employee then this article How to Recognize a Toxic Employee and the 3-Step Process for Addressing Them could help.  If it’s a difficult customer then this article might help.

Then you need to begin a productive conversation with the person which may not always be easy. 

This article offers some pointers on how to go about that.

The WCL collection has a number of books to help you through this process :

How to manage difficult people / Fairweather, Alan
“Dealing with difficult customers, colleagues, uncooperative staff, a manipulative boss – or an irritating neighbour – is a challenge many people face daily. This book shows how to identify and understand challenging behaviours, how to manage them and how to reduce stress.” (Catalogue)


Difficult people made easy : your guide to solving people problems at work / Shakiba, Eleanor
“You’re a competent professional. You excel at the technical side of your work. But so far no-one has taught you how to handle difficult people or toxic team dynamics. That’s where this book comes in. Difficult People Made Easy explains how you need to think and speak when faced with a difficult colleague. Then it reveals specific words and actions you can use.” (Catalogue)


Surviving dreaded conversations : how to talk through any difficult situation at work / Flagg, Donna
“The essential guide for managers and professionals dealing with difficult workplace conversations” (Catalogue)



Difficult conversations : how to discuss what matters most / Stone, Douglas
“The 10th-anniversary edition of the New York Times business bestseller-now updated with Answers to Ten Questions People Ask We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you Getting to Yes, Difficult Conversations provides a step-by-step approach to having those tough conversations with less stress and more success. you’ll learn how to: – Decipher the underlying structure of every difficult conversation – Start a conversation without defensiveness – Listen for the meaning of what is not said – Stay balanced in the face of attacks and accusations- Move from emotion to productive problem solving” (Catalogue)   Also available as an e-book

Linkedin Learning
offers a range of courses and videos
Use search terms like difficult or toxic and staff, employees, people or personalities.  These can be narrowed further with the use of words like conversations, dealing, managing.

If you require more information please contact the Prosearch team at the library. We can help you find information across a range of perspectives and resources. All enquiries are treated in confidence.

Māori Women’s Development Inc – business assistance available

If you are a Māori woman starting or growing a business then you may be interested in some of the assistance offered by the MWDI. 

A Trust overseen by members of the Māori Women’s Welfare League, Wellington based MWDI is “.. governed, managed and operated by Wāhine Māori, for the economic development of Wāhine Māori and their whānau”.


If you are interested in applying for a loan to set up or develop a business idea visit the MWDI websiteApplications need to be submitted no later than Tuesday, 25 January 2022.

For young women considering going into business there is an entrepreneurial business programme on offer :
… MWDI Hei Ō Ranga for Kura Kaupapa Māori. The first of its kind in Aotearoa.

This program has been designed based on Te Ao Pakihi me ona tikanga and the framework principals of Te Aho Matua. It is an inspiring, innovative and full immersion 1-day business program delivered by rangatahi facilitators. This program is aimed at wharekura and rangatahi between the ages of 13-18 years old.

You can learn more about this programme here.

New Year, new skill set


A year end and a new beginning is often a time for personal reflection.

Check out some of Wellington City Libraries’ latest personal development offerings.

Be exceptional : master the five traits that set extraordinary people apart / Navarro, Joe
“Behavior expert and business consultant Joe Navarro reveals the five unequalled qualities that set exceptional individuals and great leaders apart, and how you can use these principles to stand out and distinguish yourself. Including case studies from business and history, compelling stories from Joe’s life and career, and cutting-edge science, this book empowers you to change how you see yourself, influence how others see you, and prepare, should the opportunity arise, to be not just ready to lead, but worthy to lead.” (Catalogue)

Awaken your power within : let go of fear discover your infinite potential become your true self / Hussey, Gerry
“Gerry Hussey is Ireland’s leading health and performance coach and founder of the incredible movement Soul Space. Here in his first book, Awaken Your Power Within, he brings us on an open, honest and mind-blowing human encounter that takes us inside the heart and mind of a young boy who dared to ask deeper questions about the mind and soul. With amazing insights, life lessons, and powerful meditations Awaken Your Power Within unlocks the truths about how we experience the world and shows us how we can break free from unconscious, self-limiting beliefs, habits, emotions and thinking patterns to reshape and reclaim our inner world, enabling us to live as our truest and most powerful self. From letting go of the fear of not being enough, to overcoming the dis-ease of distraction, to opening up to a deeper level of consciousness, Awaken Your Power Within is a powerful guide for all ages, one which takes us on a path of discovery to a deeper understanding of who we truly are and the limitless possibilities of which we are all capable”–Publisher’s description.” (Catalogue)

The comfort crisis : embrace discomfort to reclaim your wild, happy, healthy self / Easter, Michael
“In many ways, we’re more comfortable than ever before. But could our sheltered, temperature-controlled, overfed, underchallenged lives actually be the leading cause of many our most urgent physical and mental health issues? [Author and] journalist Michael Easter seeks out off-the-grid visionaries, disruptive genius researchers, and mind-body conditioning trailblazers who are unlocking the life-enhancing secrets of a counterintuitive solution: discomfort”–Flap page 1 of dust jacket.” (Catalogue)
Also available as an audiobook

The courage to advance : real life resilience from the world’s most successful women in business / Hagemann, Bonnie
“A powerful collection of 36 stories about how the world’s most successful women have overcome some of life’s biggest challenges to reach the top of their professions. This is a book written for every current and aspiring leader, revealing the things that leaders rarely talk about; the behind the scenes struggles. The women in these stories are powerful, internationally diverse and have impressive leadership accomplishments. They were brought together through one unifying experience: they have all completed the Harvard Business School Women on Boards program, a course that has turned into a movement. Today there are over 130 members of the WomenExecs on Boards network, from 17 countries. This is the network where organizations go to find educated, prepared, qualified and diverse women for corporate board seats. After reading this book you will be inspired to lead and make a difference for others whether it’s running a company or leading a division, team, project, community event or your family and home. You will discover that you already have all you need to succeed when it gets hard, to never give up, and how to keep going through life’s difficult and sometimes terrible challenges. These women want you to know that you are not alone, and that you can lean on the strength of those who have gone before you, keep leading and keep getting back up again and again.”–” (Catalogue)

The creative nudge : simple steps to help you think differently / Mahoney, Mick
“Creative thinking is something everyone can do. It’s a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use ‘nudge theory’ to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.” (Catalogue)

Mental fitness / Wood, Paul
“The bestselling author of How to Escape from Prison, prisoner-turned-psychologist Paul Wood on developing the mental strength and fitness to take on all of life’s challenges. Getting and staying mentally fit, just like getting and maintaining a high level of physical fitness, involves hard work, effort, and consistency. Our level of mental fitness determines how effectively we can flourish through adversity, realise our potential, and be happier with our lives – regardless of what the universe has in store. We all know about mental stress (or we think we do). We’ve definitely all experienced it, and none of us like it. Yet this is not a threat to be avoided. Mental stress is perfectly analogous to physical stress: it is the mind’s way of telling us that what we are attempting to perform is challenging our resource. This is a catalyst for growth, and a sign we are pursuing our potential. When we experience stress, we have a choice: we can heed that signal and give up – after all, we’re meant to stay in our psychic comfort zone all the time, right? Or we can recognise the discomfort we are feeling is simply nature’s way of enabling us to rise to the occasion.In Mental Fitness you will learn how to: Increase your mental fitness, just as you would increase your physical fitness -Get closer to your potential by working proactively to maintain your mental fitness -Experience the right level of stress (this is what makes us get fitter) -Cope effectively for longer before you get fatigued or exhausted (it doesn’t mean you don’t feel the struggle) -Pay attention to the indicators of fatigue to avoid burnout and unnecessary misery”–Publisher’s website.” (Catalogue)

Meri Kirihimete

Wishing all our readers a safe and happy holiday season and a prosperous New Year.

Wellington City Libraries’ branches will be closed for the designated public holidays but open at other times.  You can check opening hours for your nearest branch here

If you want information about any of the library services on offer you’ll find links to information about borrowing, our collection, changing a PIN, library services for children, policy information and more right here

Through our eLibrary you are able to access eMedia with your Library Card — eBooks, streaming film, eMagazines, eNewspapers, digital storytimes and more any time of the day or night.  And don’t forget our Research databases — comprising more than 60 additional premium resources.

If you need further business information, or assistance with locating a particular piece of information then place a request through Prosearch, WCL’s professional research service.  We will be taking a break 24 December through to 5 January and therefore unable to undertake any urgent research.  Otherwise enquires will be dealt with from 5 January onwards.

Wellington Business Success Stories Get The Podcast Treatment

WellingtonNZ has launched its first ever series of podcasts – Imagine this with Jehan Casinader – featuring industry leaders, maverick minds and change makers.

Series-host Jehan Casinader, a leading New Zealand journalist, teases out the respective journeys of business leaders, innovators and creatives. The result is a deeper insight into the ups and downs of growing a business, and why these people have chosen to do so from Wellington.

Access the podcasts here

Online marketing for artists and craftspeople

Attending a craft market in the leadup to Christmas made me realise :

A – how many extremely talented, crafty people are out there and
B – how Covid has impacted on their product marketing with various fairs and markets being cancelled in 2021.

Many craftspeople spend the winter months ‘crafting’ their products and their summer weekends travelling a route around the lower North Island to sell at street fairs and markets, big and small.

Many are having to find alternative outlets to market their products.

This includes selling online either via their own website or a marketplace site. Regardless of the platform, online commerce is a skill that requires understanding.

WCL’s collection has a number of resources that can assist those in the craft market to understand marketing and selling their work in the online environment.  (Of course, if you are seeking ideas and inspiration, we can help with that too).

How to show & sell your crafts : how to build your craft business at home, online, and in the marketplace / Jayne, Torie
“For crafters who want to take their craft to a new entrepreneurial level, this book is the perfect guide. Using highly-visual, step-by-step tutorials, How to Show & Sell Your Crafts is packed with helpful branding, selling, and merchandising tips that no serious crafter should be without. Using the workspaces, shops, salons, and “through-the-keyhole” profiles of some of the world’s most successful crafters, readers will learn the best ways to merchandise and sell their items online, at craft fairs, markets, pop-up events, exhibitions, and in shops. Plus, you’ll learn how to build a personality-driven brand, create a memorable blog or website, improve your photography skills, and analyze your results to help move your business forward into the future. You start by learning how to optimize your workspace to improve creativity and profitability, then how to build a strong brand name and online presence across multiple social media platforms. Lastly, learn how to get your work out into the marketplace, engage customers, and use the insider secrets offered in this book to set yourself up for success and grow your sales!”– Provided by publisher.” (Catalogue)

Selling your crafts online : with Etsy, ebay, and Pinterest / Miller, Michael
“Step-by-step guide to the world’s online craft marketplaces and how to attract new customers where millions of them already hang out.” (Catalogue)



From passion to profit : start your business in 6 weeks or less! : a step-by-step guide to making money from your hobby by selling online / Hughes, Claire
“Thanks to the internet, it’s never been easier to make money by sharing your passion with the world. This practical, step-by-step guide will get you from IDEA to ACTION… in rapid time. By the time you finish this book, you will have an online shop up and running, and be ready to take orders from customers around the world.” (Catalogue)

How to sell your art online : live a successful creative life on your own terms / Huff, Cory
“An essential guide for every kind of artist that teaches you how to find your niche, connect directly with collectors, and sell what you make. With the explosion of the Internet, a new generation of savvy, independent artists is connecting with collectors and making a substantial living doing what they love in any medium-fine art, photography, mixed media, crafts, design, and more. Now with the help of this book, you can too. How to Sell Your Art Online shows you how to: Make a successful living from your work Use effective business strategies necessary to make artistic creations pay Find your niche Build an effective website Market yourself using e-mail, blogging, social media, and paid advertising-and how to tie all these online activities into offline success Most important, Huff shares the secret to overcoming the biggest challenge that artists face when self-marketing: learning how to tell your unique story. Every artist has a reason for making art but can’t always find the right way to express it. Huff provides exercises you can use to clarify the intellectual and emotional process behind your art, and teaches you how to turn that knowledge into stories you can tell online and in person-and how to expand your reach through blogs and social media to build your art business. Take control of your creative career-and sell your work without selling out.” (Catalogue)

Sewing to sell : the beginner’s guide to starting a craft business / Lindsay, Virginia Keleher
“You love to sew. Don’t you wish you could make a living from your sewing? You can, with the help of this practical guide for turning your passion for sewing into a successful home business. Everything you need to know is here, from finding your personal sewing style to creating a product line, identifying customers, equipping your studio, pricing and selling your work, marketing yourself, designing your own patterns, and handling the business and legal side of sewing. And that’s not all! You also get 16 projects (all customer-tested) to start sewing and selling right now.” (Catalogue).  Also available as an ebook

Online marketing for your craft business : how to get your handmade products discovered, shared and sold on the internet / Pullen, Hilary
“Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.” (Catalogue)

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

10 ways New Zealand employers can turn the ‘great resignation’ into a ‘great recruitment’

For various reasons staff resign – it’s part of a workplace cycle. 

Internationally there appears to be a trend towards more people leaving jobs than in previous years.  While some may leave the workplace completely or begin their own businesses, others are in the market for new employment. If they are being employed elsewhere why not by you?

In this article, published in The Conversation, Professors Candice Harris and Jarrod Haar offer up ten top tips for NZ employers to maximise the employment potential offered by the “great resignation”.

In the Wellington City Libraries business section the following books may also offer ideas and assistance to recruiting, and keeping,  exceptional employees.

Above the line : how to create a company culture that engages employees, delights customers and delivers results / Henderson, Michael
“Position your organisation’s culture to attain new heights.  Above the Line: How to Create a Company Culture that Engages Employees, Delights Customers and Delivers Results offers all leaders a handbook for leveraging an organisation’s culture to engage staff, increase customer satisfaction and streamline business performance. A ground breaking work, this book reveals what it takes to achieve optimum results from your organisational culture without employing the use of external consultants. This organic, in-house approach to company culture transformation saves both time and money. Step-by-step, author Michael Henderson illustrates how to create a culture in which employees and leaders delight those outside the company-customers, shareholder, employees’ families, suppliers and the board of directors-and anyone else who may benefit from an association with the organisation. The book’s proven models and ideas have been tried and tested with a broad range of of high-profile international companies. Expert author, Michael Henderson, a.k.a. The Corporate Anthropologist, has more than 30 years’ experience, and a proven track record of working and consulting with organisations to enhance their workplace cultures. Reveals how to create an organisational culture that achieves desired results. Puts the cultural transformation process in the hands of the people directly effected. Smashes some of the established and costly myths about culture and how to work with culture. This important resource is written for leaders, managers and supervisors at all levels and across industries. The EPUB format of this title may not be compatible for use on all handheld devices.” (Catalogue)

Designing exceptional organizational cultures : how to develop companies where employees thrive / Jacobs, Jamie Latiano
“Designing Exceptional Organizational Cultures is a practical guide for HR and OD professionals which explains how to proactively design, build and foster a culture that creates employee and business success. For a company to outperform the competition and achieve sustainable business growth, it needs a high performing, engaged and committed workforce with the skills the business needs both now and in the future. Attracting, motivating and retaining top talent can’t be done simply by attaching individual benefits to specific job roles. To be effective, companies need to build an exceptional company culture where people want to work and that allows them to develop and perform to their full potential. Designing Exceptional Organizational Cultures provides guidance on all elements of building a top performing culture including how to identify and define core company values and embed them throughout policies, processes and behaviours as well as how to create an organizational structure that leverages employees’ strengths for optimum performance. It also covers how to assess what roles the business needs, how to recruit for future success and make the most of non-traditional hires as well as covering employee engagement, motivation, reward, diversity and Learning and Development (L&D). With practical examples, tips and advice throughout , this is crucial reading for anyone needing to build a culture that attracts the very best talent and achieve sustainable business growth”– Provided by publisher.” (Catalogue)

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

Making effective social media posts over the holiday season

Don’t neglect your social media posts during the busy lead up to Christmas but do make them effective.

This article  offers some good advice on managing social media posts over the festive season and how to effectively engage and inform clients.

There’s some interesting, related, links at the bottom of the article.

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.