Becoming a B-corp

Sharp-eyed readers of the Dominion-Post or Stuff news website may have noticed a recent announcement that Stuff had been awarded B-corp status and in the process became the first New Zealand media outlet to achieve this.

The article quoted Stuff Chief Executive, Sinead Boucher, as saying :

“We see the certification as a crucial tool to help guide us on this journey, to help us hold ourselves accountable for our actions, and to continue building trust with consumers, communities and suppliers, and to attracting and retaining employees.” 

But what does that actually mean?

I first came across references to B-Corporation certification when a colleague recommended the newly published And now for the good news … by comedian-turned-author Ruby Wax.  In one chapter Wax provides an outline of B-corp certification; what it is and investigates some of the international brand companies, such as Patagonia, who have achieved it.

Since then I’ve noted numerous New Zealand businesses issuing press releases celebrating their B-corporation certification.

According to the B Corporation website New Zealand has 125 (and rising) B-corp certified businesses.  Some are the New Zealand arm of international brands, like Nespresso.  Others are local businesses.  Companies cover a diverse range of products including, but not limited to, IT solutions, skincare, food and beverage, financial services and hospitality industries.  Amongst them are some well-known Wellington brands.

B-corp certification logo courtesy of Nespresso store, Lambton Quay

So what is a B-corporation?

B-corps are :  “… businesses that meet high standards of social and environmental performance, accountability, and transparency.

Certified B Corporations, or B Corps, envision a better economic system where businesses can benefit people, communities, and the planet. They choose long-term investments over quick wins, and measure their success based on the positive impact they create.”

The certification process is a way of measuring the impact these companies have on five
areas of business; governance, workers, community, customers, environment.

It is awarded after a rigorous assessment and verification process by B-Lab representatives who conduct the overall audit as well as providing comprehensive guidance.

What’s B-Lab?

The US based B-Lab was set up in 2006 by a group of like-minded people who wanted to drive real environmental and social change to the accepted business model through implementing standards that held businesses accountable for their practices.

Companies apply to be assessed by B-Lab auditors on their performance and impact across the five areas of business mentioned above.  The assessment process measures and grades on a points system.  An impact score of 80 or more qualifies for B-corp certification.
According to the site “ordinary” businesses usually score around 50 on the same impact assessment scale.

The audit questions
“… dig into every part of a business, from your supply chain and charitable giving, to employee benefits and customer satisfaction.”

Those who have undergone the process, repeatedly use words like thorough, hard and rigorous.

Shortly after his restaurant businesses joined the B-corporation lists, UK celebrity chef, Jaime Oliver colourfully stated in an interview with the Guardian about the process :

“It’s f***king hard. It makes the Inland Revenue look like pussycats. They are properly in your laundry drawer, getting into your pants, having a good look.”

Nor is certification a one off, rubber stamp. A re-certification process must be undertaken every two years to retain the status and companies are encouraged, even expected, to keep striving to improve on their impact assessment scores.

Is becoming B-corp certified worth it, and what does it really mean to businesses, employees and consumers?

In order to learn more, I put a few questions to some Wellington B-corporations.

First stop Newtown where I sat down with Audrey Vidoni, Business Development Manager for Peoples Coffee.

Audrey walked me through the process and explained that for People’s Coffee B-corp certification provided a framework, or blueprint, off which to hang the rest of their business approach.

In 2017 Peoples Coffee was among the first companies in Wellington to become certified.  Audrey says that B-corp certification is “More than just a logo for yet another certification, it is the company’s commitment to being part of the change and leading the movement”.

In July 2021 Peoples Coffee published its first Sustainability report. This is part of meeting their commitments to being not only sustainable but also to measuring their impact and providing accountability and transparency to consumers.

Meeting the assessment standards after some years as an established business, with international supply chains, was not an easy process and required changes to take place within the business. Audrey recommends that anyone beginning a business with a view to becoming a B-corp use the B-lab guides at the beginning, and to base the business on those principles rather than trying to retrospectively adapt some years down the track.

 To sum up what I believe is so interesting about the B Corp movement, I would say [that while] it’s a holistic approach in terms of business impact assessment, its overall purpose [is] to change a system that needs updating to today’s world.”

Catapult co-founder Andrea Thompson, expressed similar views

At Catapult we provide leadership development and consulting services to New Zealand’s most trusted organisations. We see the purpose of business as being creating sustainable value – not only shareholder value. Catapult’s purpose is ‘Unleashing brilliance for a flourishing Aotearoa.’ We work with organisations who want people, society, and the environment to thrive. We were inspired to pursue B-corp certification both to be assessed against rigorous standards and to join a movement of business as a force for good.

Catapult was awarded certification in March 2022 and of the process Andrea said :

The certification process was a lot more involved than we expected and it took over a year because of an explosion of interest in B-corp certification. It was very worthwhile, prompting us to formalise some things we were already doing and fill in some gaps.

Verification was really rigorous. They required evidence for every element. Thankfully, we’ve been measuring the impact of Catapult’s work for decades.

Another local B-corp company is Sharesies.  They announced their B-corp certification in 2019, becoming the first financial services company in New Zealand to do so.  Shortly after they were awarded the B-corp Best in the World for the way they treat staff.

Again the emphasis was on how thorough the process was :

To become B Corp Certified, we had to meet their rigorous standards of social and environmental performance. It was hard work, but it shows we’re serious about our goals and purpose. It keeps us accountable to you—in the way we work, and the way we believe every business should operate.

Now undergoing the reaccreditation process, earlier this year Sharesies published a blog outlining five ways they create impact.

Aside from B-corps being good places to work what message does being B-corp certified send to clients and potential clients?

Back to Andrea :

“Our team is really proud to be part of a role model organisation. 

There are a few benefits to clients. First, we have even more empathy for what we put them through! Second, they will be reassured that we are a high integrity business. Third, it may help future clients in choosing who to work with.

Audrey echoed this, adding :

When I see B Corp associated with a company I trust they are committed to something bigger than just creating revenue for their shareholders, and to creating a ‘better’ economy, more inclusive and regenerative.

Whether you want to work for one or do business with a B-corp, you can find a listing here

If you are interested in beginning the B-corp journey you can find guidance here

With thanks to Audrey (People’s Coffee), Andrea (Catapult) and Brooke (Sharesies) for the time taken to answer questions and share their business journey to being B-corp certified.

Further reading from the Wellington City Libraries Collections

Why Companies Are Becoming B Corporations.
 Kim, Suntae; Karlesky, Matthew J.; Myers, Christopher G.; Schifeling, Todd. Harvard Business Review Digital Articles. 6/17/2016, p2-5. 4p. ,
The article discusses the reasons why companies choose to be Certified B Corporations, which are social enterprises verified by the non-profit organization B Lab that certifies companies in the U.S. based on how they create value for non-shareholding stakeholders.
Available through Database: Business Source Premier (Library registration required)

Better Business: How the B Corp Movement Is Remaking Capitalism / Marquis, Christopher
“A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future A Businesses have a big role to play in a capitalist society.” (Catalogue)

 

 

And now for the good news… : to the future with love / Wax, Ruby
“We know the stars, and have tamed most species that have crossed our paths; we’ve roamed the world over and travelled to Space; we’ve mastered industrialisation then created technology that our grandparents couldn’t have dreamt of. So, what’s next? Ruby Wax builds on her exploration on forgiveness to demonstrate that the next great barrier to progress is compassion. And Now for the Good News teaches us essential tools for making the most out of the relationships in our loves and protect our hearts and mind amidst the madness of hashtags and 24-hour news cycles. Introducing a new mindfulness practice (tuning into the body), Wax creates a call to arms to living more intuitive lives. Drawing on how education, businesses, technology can use kindness to reform and better themselves as well as the purpose of kindness, this book will investigate why greater compassion is our one-way ticket to a better future.” (Catalogue)

Let my people go surfing : the education of a reluctant businessman / Chouinard, Yvon
“Patagonia, Inc. is one of the earth’s most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia’s founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company’s story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it’s the story of a man who brought doing good and having grand adventures into the heart of his business model–and who enjoyed even more business success as a result.–From publisher description.” (Catalogue)

Wild kinship : conversations with conscious entrepreneurs / Hemmingson, Monique
“Wild Kinship is a frank yet inspiring, intimate collection of conversations with the best in conscious small business”–Back cover.” (Catalogue)

 

 

The green grocer : one man’s manifesto for corporate activism / Walker, Richard
“An intelligent, inspiring book about the author’s quest to find purpose with profit for his company, helping readers with businesses of all sizes to see the value of ethical policies and “doing it right”. Learn how to green your business from one of the UK’s leading corporate activists. Can you reverse climate change and promote social justice while generating a profit? Richard Walker shows you how it’s both possible and essential. Walker runs a £4bn privately owned family business that is affecting real change in the most unlikely but critical sector: the supermarket. From removing plastic from their own label to eradicating palm oil from products, his quest is to find purpose with profit for his business. In this intimate, challenging, and encouraging book, he explains how you too can make genuine progress on sustainable initiatives while being realistic about profit margins, and obligations to customers and employees. The Green Grocer offers clear-sighted experience and inspiration for any business, whether a large corporation, a kitchen-table start-up, or a sole trader, to make a difference.” (Catalogue)

If you need more information please contact the Prosearch team at the library. We can help you find information across a range of perspectives and resources. All enquiries are treated in confidence.

Promoting your community group

We were recently asked for ideas to help raise the profile (and subsequently increase membership of), a small community organisation.

Because, like business, a community group is no good without members (customers).
But how do you reach potential members, particularly when you have limited, or no, budget?
This is also a problem that faces fledgling small business and there will be suggestions below of interest to them as well.

Not all the items listed here will be appropriate to all organisations but the purpose of this is to act as a starting point.

 So let’s start with the old school method of advertising :

Fliers/brochures/posters

Fliers in two sizes – a display one in A4 and a handout size one in A5 will help.
Call upon membership to distribute around their networks and regularly visited places.

Places to put up a flyer or to display handouts (ask permission first):

Libraries;
Community centres;
Supermarkets/shopping centres where there are noticeboards;
Cafes;
Medical centres / GP practices (if it’s relevant to a particular health condition such as a support group);
Retail space where there is an alignment between product and service (eg: an arts supply company may be happy to display information about community arts classes).

Your fliers should be attractive and have contact details, purpose and any other relevant info.
(There are resources in the library collections that can help with this).

Print media

If you are having a celebration or other event or promotion send through some copy to the local community newspaper or newsletter.  Invite them along to photograph the event or you could provide good quality photos with your copy.

Depending on your skill set (and type of community group you are) offer to write a monthly/quarterly column on a related topic.
Make it entertaining and informative – part education and part reality.

There are two free community newspapers within Wellington  :
The Independent Herald covers the western suburbs.
Regional news – Wellington

There are also community bulletins printed and distributed in Kilbirnie and Brooklyn.  Copies are usually located in libraries and other community spaces.

Social media/online 

For community groups and non-profits Wellington community centres have a facebook page and/or a newsletter.  Ask them to profile your group.  You can assist by providing them with copy.

Use Neighbourly to advertise upcoming meetings or new business offerings.

Community facebook pages (aka Find your tribe online)

Most suburban communities have a facebook page although you need to join a group to gain access.  Community groups and local businesses are often welcome to post on these pages (although remember your manners and don’t overdo it).

Search Facebook by relevant suburb.  For instance the Western suburbs have these groups and you can readily see how active they are and how many members participate in these pages :

Ngaio, Crofton Downs, Khandallah, Broadmeadows Community Group
Private group · 3K members · 4 posts a day
Community notices and events for the Northern Suburbs of Wellington

Johnsonville/Surrounding Suburbs, community and local business
Public group · 1.4K members · 3 posts a day
Working alone side the Johnsonville buy and sell page run by the same admins. We see the need for a community page for our local and small business …

Wadestown/Thorndon/Wilton Community Notice Board
Private group · 1.2K members · 2 posts a day
We welcome people living in the wider Wadestown, Thorndon and Wilton area to post any public community notices, events, lost pets, situations vacant etc

Other

Depending on what your group or business does, offer to speak to groups like Rotary, Probus, U3A.   They regularly seek speakers.  Make it interesting and informative, not an infomercial.

If you can tie it in with some relevant national event.  A community group with an interest in sustainability could offer to speak around Earth Day.  A health support group could tie it in with a national education week/day eg : Heart health week.

Utilise local street fairs and festivals particularly in the summer months.

Often run by community service groups there is often only a small charge for a community group distributing information.

Some in the Wellington region include :
Tawa spring festival (October)
Khandallah (Nov-Dec)
Thorndon (December)
Island Bay (Feb)
Karori festival (Feb)
Newtown (March

These events can be quite physically demanding though but it’s a way of communicating with the local community and raising your profile.

Library resources

Below are some books we have in our collection.  As all are a little older most will be held in storage at Te Pataka, Johnsonville.
If you go to the catalogue record, then the “copy locations’ at the left of the record, you can see where the item is held.
If it’s not at your local library you can click “reserve” then select the library you would like it delivered to and, at no charge, the item should be available for pick up within 24-48 hours.

Although these say ‘business’ the marketing of a community group is the same as promoting a business.

How to market, advertise, and promote your business or service in your own backyard / Egelhoff, Tom
“Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard.” (Catalogue)

 

Promote your business : how to write effective marketing material for your small business / Morel, Mary
“A practical book that brings together all the writing tools a small business needs. Learn how to write effective marketing brochures, newsletters, press releases and advertisements for your business.” (Catalogue)

 

 

101 ways to market your business / Griffiths, Andrew
“A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply.” (Catalogue)

 

 

 

Marketing for success : a practical, down-to-earth approach to marketing your small business in New Zealand on a limited budget / Senior, Glen
“Fire up your marketing using practical tips and the latest in marketing thinking. Find out how much you can achieve on a limited budget. Follow this simple step-by step guide that shows you what to do first to save you wasting money on expensive marketing and promotions that don’t work:?” (Adapted from Catalogue)

If you want to take it up a notch with social media, try this :

How to say it : marketing with new media : a guide to promoting your small business using websites, E-zines, blogs, and podcasts / Claxton, Lena
“Read Lena Claxton and Alison Woo’s posts on the Penguin Blog. The essential resource for building a global community of customers. How to Say It(R) Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.” (Catalogue)

There are sections within these books about designing fliers and brochures, writing copy for the press etc but we can assist further with these things if you wish to pursue them.

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

Privacy is the foundation of trust

Privacy Week 2022 is 9 – 14 May 2022. This year, the theme is Privacy: The Foundation of Trust.
In the blog below, Jared Nicoll from the Office of the Privacy Commissioner outlines the steps small businesses should be taking to ensure information they collect is kept safe.

If you hold personal information, you must protect the privacy and mana of those who have entrusted it to you. As well as meeting your legal obligations, taking care of New Zealanders’ personal information helps ensure people maintain trust and confidence in your organisation.

The Privacy Act applies to any person, organisation, or business that collects and holds personal information about other people. Knowing how to safely manage people’s personal information is a cornerstone for building strong relationships and good business.

For Privacy Week 2022, the Office of the Privacy Commissioner has focused on events and activities to help agencies understand and improve their privacy practices, The theme for this year’s Privacy Week is Privacy: The Foundation of Trust. OPC has collaborated with others across the privacy community to put on a week of webinars and workshops across a broad range of privacy-related topics from 9 to 14 May.

Topics include a panel discussion on Tikanga Māori and Privacy: reflections from the High Court review of decisions about Māori Covid-19 vaccination data; a workshop on cyber-incident response best practice; plus specialist privacy expertise for those working in specific industries including healthcare and education. Visit privacy.org.nz for further details.

To support this year’s Privacy Week events, here is some more information to help those in businesses understand their obligations.

All businesses must have someone familiar with privacy obligations who fulfils the role of a privacy officer. In smaller organisations, the manager is normally responsible for all legal compliance, including privacy.

Only collect information you need

 Only collect personal information that’s necessary for a clear lawful purpose. Your purpose is what you’re trying to achieve by collecting the information. For example, it could be to deliver a product or service, or find the right person to employ.

Think carefully about why you are collecting it. Don’t collect people’s identifiers such as name, phone number, etc unless it’s necessary for your collection purpose. If the personal information you are asking for isn’t necessary to achieve something closely linked to your organisation’s activities, you shouldn’t collect it.

Always try to get it directly from the person when possible, and ensure they understand what you will do with it. If your lawful purpose changes or you want to use the personal information you have collected for an unrelated purpose, you are likely to need the agreement of the people you collected it from.

Store personal information securely

Make sure that you take reasonable steps to store and use personal information securely. You may need a locked cabinet for physical documents, or password protection for electronic files. Do you use portable storage devices such as USBs? Are they encrypted?

Make sure only appropriate people can access the information. Depending on the sensitivity of the information, it may be necessary to set up systems that limit or keep track of who accesses it.

People have the right to access the personal information you hold about them, and to correct anything when necessary.

Don’t keep personal information for longer than you need

Businesses shouldn’t keep information for longer than they need it. Holding more information means a greater risk of a privacy breach. However, retaining key information can be helpful, for example if a customer returns to your service. Remember, ensure people understand what you will do with their information from the start.

Once it is no longer required, dispose of personal information securely so that no-one can retrieve it. For example:

  • remove names, addresses and birthdates from documents before you dispose of them
  • use shredders and secure destruction services
  • wipe hard drives from machines – including photocopiers – before you sell or decommission them
  • delete back-up files as well as originals.

Human error and the need for good email hygiene

More than 60 per cent of privacy breaches last year were due to ‘human error’.  Businesses are responsible for ensuring their systems are fit for purpose and that the personal information they hold is protected by reasonable security safeguards.

Poor email hygiene is a common cause of privacy breaches.

One example we were made aware of involved an email containing detailed health information about a group of patients, which was intended to be sent internally to the staff of a medical provider. A typing error in the ‘TO’ field resulted in a member of the public receiving these patients’ medical records. Having their sensitive personal information exposed in this way caused considerable emotional harm to a number of these patients.

Respect the people whose information you’re sending by double-checking who you’re sending it to. Go a step further and use a delayed send option on your email to avoid any hasty mistakes. Always use the BCC field when emailing groups of recipients.  If you are emailing sensitive material, encrypt the material. If you do this, the password (phrase or code) should be sent by some method other than email so that the wrong person doesn’t receive both.

When things go wrong

If your business has a privacy breach that is likely to cause anyone serious harm, you are legally required to notify the Office of the Privacy Commissioner and any affected persons as soon as you are practicably able to.

Our expectation is that a breach notification should be made to our Office no later than 72 hours after agencies are aware of a notifiable privacy breach.

All privacy breaches should be appropriately noted so changes can be made to help ensure they don’t happen again.

Further information

 Please visit privacy.org.nz for further information about your rights and responsibilities under the Privacy Act.

Business information familiarisation sessions

Are you seeking business relevant information but not sure where to find it?

Would you like to feel more confident about using the library website to locate work related information?

Read on …

Throughout May you can arrange a free 40-45 minute library resources familiarisation tour with Linda, Business Development Customer Specialist.

These sessions are limited to 1-3 people and are by appointment only.
In the CBD they will take place at Te Awe (Brandon St) branch and other branches by arrangement.

If you are interested in having a tour please email prosearch@wcc.govt.nz 
and provide details of a day, time and branch preference that is convenient for you and we will be in touch to arrange an appointment slot.

Business magazines on Libby

Digital platform Libby offers library users over 2000 eMagazine titles for reading — across all genres.
This includes 106 titles in a range of languages in the Business and Finance section plus 89 titles in News and Politics.

Within these sections you can find magazines such as :
Fast Company,
Entrepreneur,
NZ Property Investor,
NZ Marketing,
NZ Business and management
(Business and Finance)
and
NZ Listener,
Economist,
Guardian weekly,
New Yorker (News and Politics)

The menu at the bottom of screen helps you locate and navigate around the content.

Using the Refine option at the top right corner you can select language, subject and availability.
Once you’ve made a selection to access it, click on your selected title and then Borrow and at the prompts enter your library card details.  Open your selected magazine and start reading!

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

 

Business in New Zealand’s colonial history

New Zealand has a long history of entrepreneurial spirit.

Many of these stories are only just beginning to be capture in print.

If you are interested in learning more about business enterprises in colonial New Zealand then check out the story of Dudley Sinclair who established a number of businesses including Wellington’s first brickworks.  There’s also the story of Wellington man, Sir Harold Beauchamp, who played a leading role in commerce and finance.  Further south, in Otago, Choie Sew Hoy was a respected and visionary businessman. Women too ran a variety of business enterprises, with many becoming notably successful.

Whichever one you choose to read, you will be fascinated and entertained by the resilience, ingenuity and determination all applied to their businesses.

A promising start : Dudley Sinclair and New Zealand’s first settlers / Holmes, Hazel
“Dudley arrived as a member of the New Zealand Company on one of the first five ships bringing settlers to New Zealand. While other New Zealand Company men became immortalised in New Zealand history, Sinclair has been overlooked by historians. Holmes skilfully interweaves his story with the challenges endured by settlers during the early years of colonisation. As an entrepreneur, Dudley started the first brickmaking business in Wellington, a newspaper and steam mill in Auckland, was a shipowner and merchant, with copper mines on Waiheke and Kawau Islands, and was the first New Zealander to sail to China and Manila. Shortly before his death he had been challenged to a duel and horsewhipped. Someone was out to get him, he told the High Sheriff of Auckland. The next morning he was found dead with his throat cut. It was assumed he had committed suicide, but this could be the oldest cold case in New Zealand history”–Page 4 of cover.” (Catalogue)

From the colonies to Katherine Mansfield / Boon, Kevin
“In this comprehensive and probing story of the life of Sir Harold Beauchamp, Kevin Boon traces the path of a remarkable self-made man who rose from humble beginnings to become a leading figure in the development of banking, commerce and the arts in New Zealand. From his origins as an immigrant to an undeveloped colony Beauchamp’s life runs parallel to that of an emerging nation during a defining period in New Zealand’s history. His reputation as energetic, reliable and trustworthy is affirmed by an astonishing volume and variety of commercial and administrative interests and responsibilities over a long career marked by immense character and resourcefulness. Father to the hugely successful author Katherine Mansfield, his influence on her writing and vital role in her widespread literary success is significant and lasting, as is his legacy as one of the most prominent nation-builders of his time.” (Catalogue)

Merchant, miner, Mandarin : the life and times of the remarkable Choie Sew Hoy / Agnew, Jenny
“In 1869, a businessman from China’s Guangdong Province first set foot on New Zealand soil at Port Chalmers. It was the beginning of an illustrious career that would change the shape of commerce and industry in Otago and Southland. ‘Merchant, Miner, Mandarin’ depicts the fascinating life of Choie Sew Hoy – from his early days in China before emigrating to Australia and then New Zealand, to his death in 1901 as one of Dunedin’s most prominent entrepreneurs. The store Choie Sew Hoy established in Dunedin’s Stafford Street was a huge success, while his revolutionary gold-dredging technology improved the fortunes of the gold-mining industry in Otago and Southland. He backed dredging, quartz crushing and hydraulic sluicing ventures in the goldfields of Ophir, Macetown, Skippers, Nokomai and the Shotover. Sharp as a razor, Sew Hoy was a visionary, able to spot opportunities no one else could, whether sending vast amounts of unwanted scrap metal from New Zealand back to China, or joining famous Taranaki businessman Chew Chong’s fungus export trade. Sew Hoy was also a local character, always elegantly dressed and with legendary success in horse racing. His self-assurance and charm gained him entry to the Chamber of Commerce, the Jockey Club, the Masons and even the Caledonian Society. A benefactor to many social causes, he supported hospitals and benevolent associations to help his fellow Chinese immigrants. When the success of the Chinese in New Zealand aroused hostility, he fought the prevalent racism and unfair government legislation of the day. A man of two worlds, Choie Sew Hoy was a success in both”–Back cover.” (Catalogue)

Women mean business : colonial businesswomen in New Zealand / Bishop, Catherine
“From Kaitaia in Northland to Oban on Stewart Island, New Zealand’s nineteenth-century towns were full of entrepreneurial women. Contrary to what we might expect, colonial women were not only wives and mothers or domestic servants. A surprising number ran their own businesses, supporting themselves and their families, sometimes in productive partnership with husbands, but in other cases compensating for a spouse’s incompetence, intemperance, absence – or all three. The pages of this book overflow with the stories of hard-working milliners and dressmakers, teachers, boarding-house keepers and laundresses, colourful publicans, brothelkeepers and travelling performers, along with the odd taxidermist, bootmaker and butcher – and Australasia’s first woman chemist. Then, as now, there was no ‘typical’ businesswoman. They were middle and working class; young and old; Māori and Pākeha ; single, married, widowed and sometimes bigamists. Their businesses could be wild successes or dismal failures, lasting just a few months or a lifetime. In this fascinating and entertaining book, award-winning historian Dr Catherine Bishop showcases many of the individual businesswomen whose efforts, collectively, contributed so much to the making of urban life in New Zealand.” (Catalogue)  Also available as an ebook

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

News in brief

Over the past few weeks a number of reports and news items have been released that readers may not be aware of.  Below are brief summaries of some.

Sustainable Business
This week The Sustainable Business Network (SBN) launched the online Circular Economy Directory

Described as “A first of its kind, the Circular Economy Directory will assist businesses to transition to a circular economy model where products and materials are designed to reduce waste and carbon emissions by keeping existing products in circulation for longer”.

You can access the Circular Economy Directory here and the SBN’s press release here

Hospitality
For those in hospitality Auckland University of Technology (AUT) recently released a report, Voices From the Front Line.

The “research looks at workplace practices in the hospitality industry and gives recommendations to improve working conditions”.

The press release can be found here and a pdf copy of Voices From The Front Line can be downloaded here  

Venture capital
Are you a female entrepreneur looking to raise capital for a start up or expansion of your business? Icehouse Ventures, through ArcAngels Fund is raising $20m through investment to finance woman-led business startups. 

A 2021 University of Auckland study reveals several hurdles facing women founders raising capital in New Zealand, and ArcAngels manager Lauren Fong says ArcAngels Fund II and its wider community of supporters are aiming to address some of these barriers and make funding more accessible to women”.

Read the press release here or learn more about applying for funding from ArcAngels investors here.

Work trends
Microsoft recently released their Work Trends Index 2022 which includes survey data from New Zealand along with input from 30 other countries. Unsurprisingly the survey found that workplaces, and workers, are not the same as they were in the early months of 2020.

Great Expectations: Making Hybrid Work Work identified five trends business leaders need to be aware of and consider : 
Employees have a new “worth it” equation.
Managers feel wedged between leadership and employee expectations.
Leaders need to make the office worth the commute.
Flexible work doesn’t have to mean “always on.”
Rebuilding social capital looks different in a hybrid world.

Read the report here and the press release here 

If you need more information please contact the Prosearch team at the library. We can help you find information across a range of perspectives and resources. All enquiries are treated in confidence.

Podcasting for business

The number of people who listen to podcasts is increasing annually.  Podcasts are an easy way to take in information, particularly when commuting or working out.

For a business this means a different/alternative way of delivering content to an audience.

This article, The power of podcasting gives an explanation as to why podcasts are an important component of marketing your business.

NZ’s National Association of Media Educators offers some resources on making podcasts at this link.

A great example of a business podcast series is Wellington NZ’s Imagine This. Fronted by journalist Jehan Casinader, Imagine This is a podcast about creative people who have started from their garages and kitchen tables, and built businesses that are making an impact. Right here in Wellington, in Aotearoa, and way beyond. Hear how they brought their wildest dreams to life, and what it’s like to do business in Wellington

If you find that inspiring and want to have a go at making your own podcast then consider using  Wellington City Libraries recording studio at the Hive, Johnsonville.

Tūhura HIVE Studio

Here at Tūhura HIVE, we have contructed a studio for you to come in and record and edit your musical and video creations. We used the philosophy of ‘Your best home setup’, so everything you do in the studio you can conceivably do at home. The studio is free for the first two hours of usage, then is $19p/hr after that.  Bookings are essential.

Bookings can be made by emailing the address provided in the link above or by calling 04 801 3004. Please provide your name, and preferred date and time.

If you want further information Wellington City Libraries has a number of resources in book, e-book or audiobook format.  You can link to the catalogue entries below and find out their locations and availability.

Profitable podcasting : grow your business, expand your platform, and build a nation of true fans / Woessner, Stephen
“Podcasting offers rich opportunities, especially if you do it right. Lays out a precise formula for creating, launching, marketing and monetizing podcasts in any industry.” (Catalogue)

 

 

Podcasting marketing strategy : a complete guide to creating, publishing and monetizing a successful podcast / Rowles, Daniel
“Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.” — Provided by publisher.” (Catalogue)

So you want to start a podcast : finding your voice, telling your story, and building a community that will listen : 7 steps to take you from idea to hit show / Meinzer, Kristen
“A comprehensive step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing – while offering plenty of encouragement and insider stories along the way. Though they are the fastest-growing form of media, podcasts are actually difficult to create—and even harder to sustain. Few know the secrets of successfully creating a knockout podcast better than Kristen Meinzer. An award-winning commentator, producer, and former director of nonfiction programming for Slate’s sister company, Panoply, Meinzer has also hosted three successful podcasts, reaching more than ten million listeners. Now she shares her expertise, providing aspiring podcasters with crucial information and guidance to start their own audio forum. Meinzer believes that we each have a unique voice that deserves to be heard. But many of us may need some help transforming our ideas into reality. So You Want to Start a Podcast asks the tough questions to help budding podcasters define and achieve their goals, including: Why do you want to start a podcast? Think about specifically why you want to start a podcast versus a blog, zine, YouTube channel, Instagram feed, or other media outlet. Find out if a podcast is really the best way to tell your story. What is your show about? For any advertiser, corporate partner, or press outlet, you need a snappy pitch. How would you describe what you want to do in two to three sentences? Who is your podcast for? Who are you trying to reach? How will your content and tone appeal to those listeners? How is your show going to be structured? Create a step-by-step map planning the show out. Think about length, segments, interviews, advice, news reads, and other aspects of successful podcasts you can adapt for your own. With this motivational how-to guide—the only one on the subject available—you’ll find the direction you need to produce an entertaining and informative podcast and promote it to the right audience. So You Want to Start a Podcast gives you the tools you need to start a podcast—and the insight to keep it thriving.” (Catalogue)

How to Start and Grow a Successful Podcast : Tips, Techniques and True Stories from Podcasting Pioneers / Smith, Gilly
“The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life’s Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world. This is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers: – Recognising who your show is for, deciding what it is about and where to find inspiration. – Deciding on the format and working on structure and script. – Hosting, casting and interview techniques. – Production expertise – from equipment you’ll need to editorial tips and determining the ideal length of your show. – Distribution – deciding on a release schedule, show art, metadata and how to distribute. – Growing your podcast – promotion and building community among fans. With original material throughout, case studies from podcasters across genres and a companion podcast featuring interviews with the pioneers, this is a first in guides to podcasting.” (Catalogue)

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

New items added

At the beginning of each month a listing of new items added to the library collection in the previous month is uploaded to the library website. 

You can find it here.

Below are some of the new business materials added in March.  These are now available for borrowing.

Retail recovery : how creative retailers are winning in their post-apocalyptic world / Pilkington, Mark
“This book offers a comprehensive analysis of new forces which are changing the way in which we buy products and experience brands. It includes in-depth interviews with some of the most innovative players–from John Lewis in the UK, to Nike and Patagonia in the US–in the hope of drawing out key learning points for the rest of the industry, across the globe. It also provides essential guidelines for governments, as they strive to rebuild society in the wake of recent catastrophes. The retail industry, with which we have all grown up, has been devastated by the twin effects of the internet and the Coronavirus lockdown. Huge numbers of prestigious brands have gone under, or are a shadow of their former selves. The world economy has gone into deep recession, with reduced employment and incomes across broad swathes of society. Many discretionary products have simply become too expensive for ordinary people to buy on a regular basis. High streets and shopping malls lie half empty, causing a vacuum at the core of our societies. There is an urgent need to regenerate our local shopping centers, in order to create new hope in depressed areas. So how can retailers and brands respond to this crisis? Fortunately, new shoots of recovery are emerging from the wreckage of the old order–new brands, new technology, new ways of providing value, and new and innovative methods of creating excitement to draw in consumers, all of which have the potential to kick-start the retail economy”–Publisher’s description.” (Catalogue)

The awareness code : the secrets to emotional empowerment for incredible leadership / Linton, Wayne
“The Awareness Code is a ground-breaking guide to help you increase your human awareness so you can transform yourself to become an incredible leader. Through the frameworks, case studies and guidance found in this book, you will develop a style of leadership that will allow you to reach a whole new level of awareness. Innovative leadership development has stagnated. The Awareness Code is the new foundation for current and next generation leaders. At every level of human endeavour across all sectors–from CEOs and managers to politicians, teachers and sporting coaches–this book provides guidance for any undertaking that requires someone to step up and lead. The Awareness Code clarifies the full range of human awareness and how you can develop into the most empowered state of leadership, providing valuable insights that will lead to exceptional clarity, productivity and drive on both an individual and collective basis.”–Dust jacket.” (Catalogue)

Managing people / Hunsaker, Phillip L
“This title in DK’s Essential Managers series contains all you need to manage people effectively and to develop or hone your management style.– Amazon.” (Catalogue)

 

 

Mindwandering : how your constant mental drift can improve your mood and boost your creativity / Bar, Moshe
“Research has revealed that our brains are inherently noisy. A number of brain regions connected in what’s dubbed the Default Mode Network (DMN) are always grinding away, engaged in a number of different involuntary activities that neuroscientists collectively call mindwandering: from daydreaming and self-chatter to ruminating about the past and worrying about the future. Not only does all of this inner commotion tug our attention away from the present moment, but it can dampen the quality of our experience, lowering our mood and potentially contributing to anxiety and depression. Yet, there’s method to this apparent madness. Mindwandering is our brain’s way of developing our sense of self, trying to sort out what others are thinking, and searching for associations to help us interpret what’s happening in our lives. It can be both positive and negative. On one hand, can become so engaged in this consideration of the past and making predictions about the future that for much of the time we are disconnected from what is actually happening in the moment. On the other, we can become more aware of where our minds are wandering, learning to direct them to stimulate creative, increase our ability to focus, and boost our mood. We want, in short, to work toward being able to bring the right mind to the right time. Mindwandering is the first book to expose readers to the multi-faceted phenomenon of their wandering minds, the new and exciting research of the brain and the mind behind this default mode of ours, when it is beneficial and when it is harming us to wander, and how we can gain some control over our mental lives. In doing so, Mindwandering will bring to readers the rare and marvelous convergence of advanced neuroscience with ancient wisdom; cognitive psychology with creativity and mood; and the brain’s default state linked to the quality of our daily experience”– Provided by publisher.” (Catalogue)

If you need further information on these, or other business related subjects please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

 

Accessing material marked “Off-site storage”

Have you searched the library catalogue only to check where copies are located and then found the branch location is marked as Off-site storage?



This doesn’t mean it’s unavailable, just that it’s not available immediately.

Due to space constraints we can’t hold everything on the shelves of our libraries so a great deal of our collection, while listed in the catalogue, is held in storage at the Te Pataka library work space in Johnsonville.

What you need to do is click on the big, red Place Reserve button above the Branch location, enter your library card details at the prompt and select the library branch you would like the item to be delivered to.

When the item has been delivered you will receive a notification that it is ready for pick-up.  This process usually takes 24 hours at most.

You then have seven days to pick up your book and issue it as per normal.

So don’t be put off by Off-site storage as a branch. We have a system in place to get the item to you as soon as possible and it costs nothing to use this service.

If you want to see what it looks like, check out this great video of the process our team go through to deliver requested books to you.

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.