Stop telling me to calm down : a guest blog by Dr Sarb Johal

“Stop telling me to be calm!”

And anyway, why’s it so important? You’ve had the experience of people – me included – telling you that being calm is important, right? Often, telling us to be calm produces the exact opposite effect.

For example, remember being told, ‘don’t jump on the bed’? What did you do? We jump on the bed and then we may lie about it so not to get into trouble. And for adults, just like kids,the same can also be true. It provokes the opposite reaction to what we intended. One of the most common phrases that seems to evoke the complete opposite reaction is when someone tells us to “Calm down” or “Relax!” We may become flooded with more arousal or even anger than before they said these words.

So, we know that just saying ‘calm down, doesn’t work

If we think about why, then we might be able to figure out what we can do to help instead. ‘Calm down’ might be a red flag because it fails to recognise our feelings, and invalidates the emotions we may be experiencing, like fear, anxiety, or anger. Hearing ‘Calm down’ may actually be received as a message that we are not being taken seriously. And the problem is that once this reaction of feeling dismissed is triggered, we have a window in which we can soothe ourselves, or risk an escalation of the situation, making it even more difficult to find calm. We know that the neurochemical that triggers the initial bout of stress hormone is used up in about 90 secs. So, yes, the situation may cause your flare up for those 90 secs. After that, continuing to think angry thoughts like, ‘how dare they!’ only triggers more stress hormone.

So how do you step away from the thought that your experience is being dismissed, or that you are being belittled?

First, you can try distraction. This is where your phone can be handy – not to rant about it on social media, but to access your photo library to look at pictures of things that make you happy. Venting your rage won’t make you feel better – it only escalates your rage. Second, use belly-breathing techniques: When you feel your anger or anxiety revving up, simply hit the brakes with some focused belly-breathing. Set a timer for 60 seconds and breathe in and out through your nose, counting each breath. Take good full breaths — not too fast and not too slow. Just breathe at a normal pace, whatever that is for you, inflating and deflating your belly in each breath. Close your eyes or look down at the floor while breathing.

Now try it

How many breaths did you manage in 60 seconds?

There is no right answer, but once you know how many breaths you take in 60 seconds, you won’t even need a timer. You can use this technique any time you feel you need to slow down a bit or when you want to feel less shaky and anxious. The beauty of this is that it only takes 60 seconds to change what is happening in your body and shift from revving up to slowing down.

This is why my new book is called ‘Finding Calm. Calm is something you learn to do, you choose to do, rather than an instruction or invalidation.

This blog was republished from the author’s website with permission.  

Dr Sarb Johal is a clinical psychologist, consultant and commentator who brings a psychological lens to the light, the dark and the intriguing aspects of the human experience. His videos, blogs and podcasts turn complex psychological theory into simple tools for solving everyday problems, helping people and organisations navigate tough times with greater wellbeing and equilibrium.  He lives in Wellington.

You can find copies of Sarb’s books in the Wellington City Libraries collection.

Finding calm : managing fear and anxiety in an uncertain world : advice that works from a leading New Zealand psychologist / Johal, S. S.
“We live in a troubled world – so many changes, so many uncertainties. This book gives a range of practical skills to help anyone come to terms with feelings of anxiety and learn to thrive.”–Publisher information.” (Catalogue)
Available also as an e-book

 

Steady : a guide to better mental health through and beyond the coronavirus pandemic / Johal, S. S.
“How do you deal with uncertainty and anxiety when your world is upended by the coronavirus pandemic? Dr Sarb Johal, an expert in emergency management and disaster psychology, had to answer that question for an entire country as he helped develop the world-leading response that saw Covid-19 stamped out by the ‘team of five million’ in his home country of New Zealand … Steady is for anyone wanting to strengthen their capacity to ride the possible coming waves of Covid-19 – as well as life’s general ups and downs – with more calm, ease and a sense of groundedness”–Publisher information.” (Catalogue)
Available in both e-book and audiobook format

 

The future of work: Why we’re setting ourselves up to fail by guest author Alicia McKay

“The future is already here — it’s just not evenly distributed.”
William Gibson

When ATMs came on the scene, economists, politicians and the media panicked. With people no longer required to give the correct change and stamp deposit slips, we were experiencing the early stages of the robot revolution. Automation was to rob bank tellers of their jobs!

The reality, however, was far more nuanced. In fact, there are more bank tellers now than ever. Rather than widespread job loss, the automation of routine tasks has allowed tellers to shift their focus to higher value tasks like customer and relationship management, financial services and sales.

The world has changed
Examples like this are playing out across all industries and organisations. As the nature of work changes, new technology is introduced and social norms evolve, we need a different set of skills from our people and leaders. The pandemic abruptly accelerated this process, as we sprang into action learning to work remotely, manage business interruption and adapt to virtual environment.

The challenge for ambitious professionals and learning and development managers is working out what to focus to equip our leaders for all this change. What skills should we be teaching and learning? How do we make sure we aren’t being left behind?

The answer lies in reframing the question.

Asking better questions
For decades, we’ve followed a classic trajectory for leadership development: we teach people to be operational experts, then we give them some management training and, if they’re lucky, some personal development stuff to work out their Myers-Briggs or what bird they are.

But it’s not working anymore. The half-life of a skill has dropped to less than five years – which means that while your typing skills may have served you for life 20 years ago, that new coding skillset will be out of date in little more time than it takes to do a degree.

A 2019 World Economic Forum report revealed that less than half of chief HR officers were confident that their workforce strategy prepared them for the future. Deloitte’s Readiness Report, from the same year, revealed that only one in four business leaders were highly confident their workforce has the skill sets needed for the future – and this was all before we’d heard the word ‘coronavirus’.



Our development pathways are lagging behind, resulting in leadership teams full of experts in their field, who know how to balance a budget but are battling with the stuff people really need from them. Things like… how to respond well to change when things are uncertain and volatile. How to make good decisions in a complex environment. How to create smarter systems for complicated organisations, and how to maximise performance when people are overwhelmed. How to connect meaningfully and get people on board with change, when the way forward is unclear and their jobs feel under threat.

Strategy is the future of work
All of these skills are strategic skills.

Rather than trying to predict the technical and operational capabilities we need the most, we should be thinking about how to tackle our strategic capabilities, so that we’re OK even when our operational demands change.



The strategic capacity of our leaders is the most important determinant of personal and organisational success. When we prioritise quality thinking, big-picture perspective and insightful questions, we create a culture that bends and flexes to uncertainty, we build powerful organisations and equip people with what they need to succeed regardless of what’s happening around us.

The five untaught skills of a strategic leader
Strategic leadership is all about context. Strategic leaders ask questions like: “what’s going on?” “what does that mean?” “what should we be thinking differently about?” and “what are we not seeing?”.

Strategic leaders have mastered five critical skills.
1. Flexibility
To lead through complexity, we need to be OK with change. Flexible leaders know that leadership isn’t about getting things done in spite of their environment, but because of it. They have the awareness, agency and resilience to withstand pandemics, natural disasters and technological disruption, because they stay flexible to the world around them.

2. Decisions
Making good decisions is a learned skill. Decisive leaders know it’s not what they think, but how they think that matters, focusing on providing direction that drives action. They know that no cost-benefit analysis will save them, without the skills to capture diverse input and build in tolerance for change.

3. Systems
Strategic leaders think in systems, because they know that suc¬cessful organisations dismantle siloes and work out how things fit together. Systems leaders don’t settle for what’s in front of them, focusing instead on the messy stuff – context, relationships and dependencies. They stop finger-pointing and problem-solving, to pull levers and dis¬solve issues before they take hold.

4. Performance
True performance isn’t operational excellence or time management – it’s focus. Strategic leaders understand that their most valuable resource is their attention, optimising their environments and teams to invest in the factors that make a real difference. They know that once they eliminate distraction and insist on value, quality and accountability, there’s nowhere left to hide.

5. Influence
Influential leaders know that political savvy isn’t slimy; it’s non-negotiable for impact at scale. They know that their integrity, reputation and relationships are what makes the difference. As our environment continues to shift, it will be the leaders who can bring others with them whose ideas will take hold.

Lessons that count

In the knowledge economy, we’ve got access to all the technical information and instruction in the world at the touch of a button. If you need finance knowledge, watch a video and get your head around it in 15 minutes. If you need marketing expertise, Google for a freelancer and book the job in online.

But if you need to understand how best to adapt to your environment, how to make quality decisions that capture the big picture, how to drive focus and how to take people along on the journey… well, it’s time for strategic leadership. Let’s shift the dial.

Alicia McKay, author of ‘You Don’t Need An MBA: Leadership Lessons that Cut Through the Crap is a Wellington strategic leadership expert and founder of the NaMBA programme – a game-changing alternative to traditional leadership education. Alicia works with leaders and teams to spark strategic shifts in the way they think, work and lead. For more information about how Alicia can help your team visit www.aliciamckay.co.nz

 Copies of Alicia’s books are available in different formats in Wellington City Libraries’ collection.  If you want to know more check out these :

You don’t need an MBA : leadership lessons that cut through the crap / McKay, Alicia
“The 21 lessons in You Don’t Need an MBA are practical rather than academic. They are meant for the fast-paced, new world of leadership and for leaders who are looking for practical solutions to everyday challenges. Alicia McKay’s writing is engaging and direct. Readers immediately have confidence that her approach works – no further post-grad studies required. Leadership expert, Alicia McKay believes that leaders are made, not born. But they are not made in the lecture halls and seminar rooms; you don’t need an MBA to be an effective leader. The ability of next-generation leaders to cope with constant change has never been more important or more poorly understood. The world keeps throwing curveballs, and it’s easy to get overwhelmed. It’s not that we don’t know we need to change. The gap isn’t knowing, it’s doing. The leaders of tomorrow need to change today. They need to get smart, be strategic about the next step and expand their range, to face a complex and uncertain future. They need paradox: clear values and open minds, high performance and meaningful space, dedication to detail and big picture perspective. They need to ask different questions, design different options and most of all, they need to do that with others on the same journey. You Don’t Need an MBA demystifies the skills leaders of the future need and epitomises the brave new world of leadership; united leadership that focuses on real outcomes, not quick-fixes. Alicia McKay draws on the latest global thinking on leadership and outlines a way forward, in plain English and with actionable steps.” (Catalogue)
Also available as an e-book

From strategy to action : a guide to getting shit done in the public sector / McKay, Alicia
“Lack of clarity on purpose, vision and priorities plague all levels of the public sector, with short-termism and reactive management crowding out opportunities to develop genuine strategic capability.Operating in this environment without pushback is no longer enough, for public managers tired of late, unfinished and failed initiatives. Nor is it enough for a jaded public, who rightfully expect value from their contribution to the social contract. From Strategy to Action provides a framework to shift the needle and make progress on the big picture. Using the tools and advice compiled in this book, public managers who are ready to seize agency and do things differently will be pleasantly surprised at the impact they can have on their teams, organisations and communities”–https://aliciamckay.co.nz.” (Catalogue)

Talking about Leadership with Rachel Esson, General Manager, National Library

Strong/strength

A guide

Able to assess risks

Has vision

Empowers others ….

These are the words I got back when I asked my network what ‘Leadership’ meant to them.  All readily apply to Rachel Esson, Te Pouhuaki, National Librarian and General Manager of the National Library.

Photo credit: Mark Beattie, National Library. Licensed CC by 4.0

In our latest video interview I talked to Rachel about what qualities she thinks make a leader, the role of mentoring, developing leadership skills, the importance of trust and the challenges of remote leadership.

Of leadership qualities Rachel says :
“You need the ability to plan for multiple scenarios, to plan for now and the future … to build relationships

Watch here to hear more about Rachels’ journey to leading the National Library and her observations of leadership.

In summary Rachel offers up these words of advice :

The key thing to being in a leadership role is you need to be prepared to be uncomfortable … Because that is how you learn”

Wellington City Libraries has a number of new additions on leadership in both e-book and hard copy formats.

Whether you are already a leader or aspire to be one, you will find something of interest in these recent books.

The art of caring leadership : how leading with heart uplifts teams and organizations / Younger, Heather R.
“If your people know you care about them, they will move mountains. Employee engagement and loyalty expert Heather R. Younger outlines nine ways to manifest the radical power of caring support in the workplace”– Provided by publisher.” (Catalogue)

 

10 leadership virtues for disruptive times : coaching your team through immense change and challenge /Tom Ziglar. / Ziglar, Tom
“Tom Ziglar, CEO of Zig Ziglar Corp, shares ten leadership virtues that are essential for coaching employees through immense change and creating an environment of maximum potential and productivity. With the world changing so rapidly, many leaders are struggling to find new ways to make a significant and positive impact on their team. The key, says Tom Ziglar, is to consistently bring out the best in everyone by focusing on ten core virtues: kindness, humility, respect, persistence, selflessness, encouragement, positive expectations, self-control, firmness, and hope. Delivering cutting-edge new research, wisdom gleaned from experience, and poignant insights from his work at Zig Ziglar Corp, Tom Ziglar identifies the communication styles that will keep everyone on the same page, regardless of their working environment. He also emphasizes the importance of closing the “empathy gap” between management and staff in order to create a more connected team that operates to its fullest potential–and how developing each team member’s unique dreams, goals, and abilities sets up the company for success. In 10 Leadership Virtues for Disruptive Times, Ziglar shows why “coach leadership,” instead of management leadership, is the best way to lead through immense change and challenge. It is essential guidance for leaders who want to coach their teams through inevitable periods of disruption with the goal of helping them thrive at home and at work.” –Publisher.” (Catalogue)

Simple truths of leadership : 52 ways to be a servant leader and build trust / Blanchard, Kenneth H
“Leadership legend and bestselling author Ken Blanchard and trust expert and thought leader Randy Conley present this carefully curated collection of fifty-two essential leadership principles that are easy to implement and practice. Effective leadership is an influence process where leaders implement everyday, commonsense approaches that help people and organizations thrive. Yet somehow, many of these fundamental principles are still missing from most workplaces. In Simple Truths of Leadership, legendary servant leadership expert Ken Blanchard, whose books have sold millions of copies worldwide, and his colleague Randy Conley, known and recognized for his many years of thought leadership and expertise in the field of trust, share fifty-two Simple Truths about leadership that will help leaders everywhere make commonsense leadership common practice. Readers will discover profound, memorable, and in some cases counterintuitive leadership wisdom such as * Who should make the first move to extend trust * What role a successful apology plays in building trust * When to use different strokes (leadership styles) for different folks–and for the same folks * Where the most important part of leadership happens * How to create autonomy through boundaries * Why the key to developing people is catching them doing something right A fun, easy read that will make a positive difference in leadership and organizational success, Simple Truths of Leadership will show readers how to incorporate simple but essential practices into their leadership style, build trust through servant leadership, and enhance their own lives and the lives of everyone around them.” (Catalogue)

Balancing act : teach, coach, mentor, inspire / Temte, Andrew
“”Success without balance is often more disastrous than failure with balance.” So begins Dr. Andrew Temte’s collection of candid observations on the challenges facing business leaders today. From top student to high school dropout, from aspiring rock star to successful business leader, Temte shares lessons learned on the importance of balance in all aspects of life and work. Balancing Act explores the characteristics required of a new generation of leaders who must find balance between strength and vulnerability; confidence and selflessness; passion and measure; single mindedness and inclusivity; determination and curiosity; and leadership and followership. He stresses that balance is a journey, not a destination. In Balancing Act, readers will learn: How to identify and curtail organizational entropyHow leaders can facilitate a culture of trustHow to realize the benefits of a diverse organization by fostering a culture that encourages everyone to bring their ‘whole self’ to work. How embarking on a continuous improvement journey can result in more balanced individuals, teams and organizations. We are all seeking opportunity, joy, and purpose; the commitment to “teach, coach, mentor, and inspire,” is a contribution we can all make as we seek balance in our workplace and home life.” (Catalogue)

Within the e-book collection the following are downloadable with a library registration :

Leadership.
“The practical e-guide that gives you all the skills you need to succeed as a leader. Discover how to improve your leadership skills by establishing a vision, inspiring others, and championing high performance. Learn how to focus your energy, build relationships, and develop strategies for success – as well as the best ways to lead in difficult situations, such as through a period of business change. Essential Managers: Leadership gives you a practical “how-to” approach with step-by-step instructions, tips, checklists, and “ask yourself” features showing you how to focus your energy, influence and build strong networks, and make an impact. Whether you want to develop new leadership tools or enhance your existing skills, this is the e-guide for you.” (Catalogue)

Be exceptional : master the five traits that set extraordinary people apart / Navarro, Joe
“Behavior expert and business consultant Joe Navarro reveals the five unequalled qualities that set exceptional individuals and great leaders apart, and how you can use these principles to stand out and distinguish yourself. Including case studies from business and history, compelling stories from Joe’s life and career, and cutting-edge science, this book empowers you to change how you see yourself, influence how others see you, and prepare, should the opportunity arise, to be not just ready to lead, but worthy to lead.” (Catalogue)

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

Stages of burnout, triggers and warning signs by guest author Jess Stuart

Since 2020 workplaces have seen a rapid rise in burnt out managers, business owners and employees and the warnings are there is more to follow. 

This occupational phenomena was included for the first time in 2019’s 11th Revision of the International Classification of Diseases (ICD-11) which defines Burnout as: 

“… a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed”

In today’s blog, our guest author, Jess Stuart, has written of her personal experience with and recovery from, burnout and pulls together her research on the topic.

Of her latest book, Burnout to brilliance, she says:

“This book isn’t really about burnout … it’s more about redefining peak performance and developing a roadmap for getting there”. (p.8)

The blog piece below has been reproduced from the author’s website with her permission.  

Research out of AUT suggests 11 per cent of New Zealand workers might be experiencing burnout: physical or mental problems due to stress or overwork.  That’s more than one in every ten new Zealanders.

 We use the term burnout to describe physical, mental and emotional exhaustion.

The World Health Organisation predicts burnout will be a global pandemic in less than a decade and The  World Economic Forum estimates an annual burnout cost of GBP 225B to the global economy.  We know there’s an organisational cost of burnout too with increased turnover, absenteeism and of course the obvious impact on performance. 

 The most common indicators burnout is at play are; exhaustion, a feeling of lack of control, disengaging, trouble focusing, a sense of dread about work and frequent feelings of cynicism or irritability.

Burnout is not just about quantity but the quality of what we’re doing not just how much of it we’re doing.  According to Psychology today;Burnout is not simply a result of working long hours or juggling too many tasks, though those both play a role”. 

The cynicism, depression, and lethargy that are characteristic of burnout most often occur when a person is not in control of how a job is carried out, or is asked to complete tasks that conflict with their sense of self.

5 Stage of Burnout with symptoms

 In my experience, it’s not poor performers who burnout, we don’t burn out because we’re not capable, in fact it’s the opposite.  The more capable we are the more likely we are to burnout, it’s the drive of the high achiever that leads us down this path. 

High achievers are given more work because of their competence and track record which puts them at higher risk of overworking , having too much on their plate and ultimately burning out.

And of course we can’t say no, for fear of not been seen as up to the job, for looking weak or like we’re not coping. Our cultures and societal norms around this stuff keep us pushing until we hit a wall, saying yes until we collapse under the weight of all the commitments we’ve just made – then we feel like a failure. 

So how do we avoid burnout? What triggers should we look out for?

Well, if you’re tired all the time, despite getting plenty of sleep; if you’re constantly fighting off coughs and colds – always being on the verge of sickness; if you’re struggling to motivate yourself, and not finding joy in the things you used to love or don’t have the motivation to do these things … you’re on notice burnout is close.

In this state, we become less tolerant of those around us. We reach for the wrong food or increase our alcohol intake as a coping mechanism. When we’re exhausted, we tend to choose TV over exercise, or takeaways over cooking, or we skip meals completely because of a loss of appetite – these are all potential burnout signs.

And, of course, the most obvious sign is when we truly hit burnout, and end up in bed, completely devoid of energy and interest in life. This was certainly my experience – but we’re all different.

Most of us know what it’s like to be at our best; we’ve been there before. Likewise, we know what it’s like when we’re about to hit a wall and get sick: when we’ve overdone it, left it too late or burned the candle at both ends.

I like to think of this in terms of a traffic light. We all have green and red zones, and they look different for us all.

The red light stops us completely; it’s our ground zero. The green light is when we’re all go and at our best. The amber light, in between, is important: it’s our warning system. When we slip from green, before we hit red, the amber light gives us an opportunity to act and pre-empt hitting the wall and slipping into that red zone: burnout.

For me, that amber light is a twitch in the corner of my eye, a sore throat and a constant tiredness. It’s noticing I’m less tolerant and a bit snappy with loved ones. This is my amber light; my warning to back off, take a rest and pre-empt the approaching red zone.

Another way to think about this is in terms of the petrol warning light in the car. When you know your tank is nearing empty, stop and refuel, to avoid being left on the side of the road.

So what do these traffic lights look like for you? What do you notice about yourself when you’re at your best, on green? What about when you’re at your worst and close to burnout, on red? And what about that bit in between: what are the early warning signs you get at the amber light? What rating would you give yourself right now and what can you do about it?


Jess Stuart is a coach, speaker and author of five personal development books specialising in mindset, performance and women in leadership.  A well known expert with a background in Senior Human Resources roles and a decade working in leadership development find out more about Jess via her website www.jessstuart.co.nz  Until recently, she lived in Wellington.

Burnout to brilliance : redefining peak performance / Stuart, Jess
“Learn how to achieve peak performance without burning out in the process. We live in a constant state of overwhelm and exhaustion whilst simultaneously striving for high performance. It’s not sustainable and it’s why burnout has become so prevalent. That was before the global pandemic which exacerbates the level of change and uncertainty leaving peak performance even harder to achieve. Busyness is fashionable, we wear it like a badge of honour but it doesn’t lead to high performance. Quantity does not always mean quality and being busy does not mean we’re productive, in fact the opposite is often true. Understand the difference between busy and productive. Work smarter not harder and master the habits of high performance. Understand the neuroscience behind thinking patterns and how to access a flow state. Learn strategies to cultivate a more focused, clear mind. Be your best without burning out in the process. Overcome overwhelm, reenergise and build resilience. Improve productivity and effectiveness”–Back cover.” (Catalogue)

I love Mondays : a guide to finding joy in your work / Stuart, Jess
“Out of the world’s one billion full time workers only 15% are engaged in our work. That means a massive 85% of us are unhappy in our jobs. Is it possible to do work we love and get paid for it? Why do so many of us dislike our job and what’s the impact on our health and happiness? Society models a version of career success that revolves around status, titles and salary not passion, purpose and happiness. This book uncovers the secret to finding work you love and if that’s not your current job, how to find a new one. Including 20 case studies from everyday people who’ve done just that. Master the art of work-life balance and get the job you’ve dreamed of. Discover the joy of finding meaning and purpose in the work that you do, working for a company that aligns with your values, with people you trust, where you get to use your skills and learn. Experience what it feels like to jump out of bed every Monday morning knowing you make a difference and sustain high performance to continue to grow in a career you love.” (Catalogue)

The superwoman survival guide : a book for busy women / Stuart, Jess
“The superwoman survival guide is a guide to surviving your own expectations. Learning to overcome, balance our busy lives, believe in our own abilities and understand how to be amazing, just as you are. This book is not about changing who you are it’s about changing the way you think about who you are. Freeing yourself from the pursuit of a superwoman ideal that’s unrealistic and is making so many of us unhappy. This sense of not measuring up, the need to be more and do more keeps us constantly striving for something that’ll always be out of reach – it exists only in the movies. It’s what I refer to as the superwoman complex”–(Catalogue)

Like a girl : a guide to unlocking your potential / Stuart, Jess
“Do you have a busy, over committed schedule, struggle to find enough hours in the day? Are you busy doing everything in an attempt to please everyone? Longing for a time you can enjoy life, not feel so overwhelmed, to draw breath and contemplate the things that matter? How do we find balance in a world that places so much expectation on us, a life in which we are exhausted yet still busy striving for perfection? How do we navigate the unique challenges we face, overcome fear and self-doubt? Learn how to embrace your authenticity and leverage the strengths we have as women. Discover the empowerment of what being like a girl means. Understand how we build resilience and overcome self-doubt to achieve our goals. With practical advice to help you uncover your brilliance and thrive at life.” (Catalogue)

A rough guide to a smooth life / Stuart, Jess
“Does it feel like you’re always striving but never arriving? What would it be like if life wasn’t so hard, if you had more time and energy? Its the question were all trying to find the answer to; where is happiness and how do we get it? This is a practical self-improvement guide on surviving modern life. Rediscover the art of happiness, find meaning and purpose, and create a life you love. It seems like we live on fast forward. As a result, were living a fast life not a good life, in which we can do more things in less hours of the day but spend less time doing the things that really matter. Over the past few years I have transformed my own life. This involved overcoming challenges, discovering my true self and finding the courage to leave everything I know to walk my own path and make my dreams a reality. I learned a lot about myself and even more about life and happiness along the way. This book doesn’t create happiness for you; its already there inside. It will empower you to realise your potential, improve your life, and achieve your dreams. Jess uncovers the key to creating a happier life and leads by example. Her perspective shines a bright light at a much needed time. Let her guide you, this book will help.” (Catalogue) (E-book format only)

Considering a franchise?

According to the 2021 Franchising New Zealand survey conducted by Massey University Business School, there are around 590 franchise brands represented in New Zealand.

This makes Aotearoa one of the most franchised in the world.  These franchises cover a diverse range of products and services including, but not limited to icecream, companion driving services, gardening, home maintenance, health products, accounting and legal services and of course, a wide range of fast food brands.  You can read a summary of the survey here.

The research also shows that franchised businesses have continued to grow despite the challenges brought about by Covid.

The Franchising New Zealand 2021 report indicates the annual turnover of business format franchises grew by $9.2 billion in the past four years to $36.8b, from $27.6b in 2017, excluding sales from motor vehicle and fuel retail.

If you are starting out in business what are the benefits of a franchise over starting your own business from scratch?

For a start, becoming a franchisee gives your business instant brand recognition as well as support from the parent company thereby making starting up a business a less risky option.

For a first hand look at what it’s like to be a new franchise holder I talked to Nick and Mel who, in 2020,  ventured into the world of business ownership through franchising when they opened two Wellington outlets for the iconic American icecream brand, Ben and Jerry’s.

As Nick says, buying into the franchise was

“… the right thing for us… for us it was perfect.  It took the guesswork out of the equation …”

as they were starting out on the business ownership journey.  Franchising has the added benefit of being able to learn from those more experienced, who share their knowledge and mentor new owners.

“If we can learn from someone else who’s maybe made mistakes once before, we can avoid making them”.

Watch our video to learn more about Nick and Mel’s experiences of starting their business journey by becoming franchisees for a well loved brand during a global pandemic.

If you think franchising might be the right way for you to start a business, both Franchise New Zealand and the Franchise Association of New Zealand offer advice and free training to help you decide on all the aspects that you need to know before signing an agreement.

Free copies of the publication Franchise New Zealand can be read online or requested from the website.  Print copies may be found on the display stand at your library.  If not you can request them.

Other library material that could assist someone considering taking on a franchise include:

Australian and New Zealand business franchise guide.
“The Australia & New Zealand Business Franchise Guide is your introduction and manual to the world of franchising. Each chapter in the book is authored by an industry expert. This comprehensive book will lead you through all the steps necessary to fulfil your dreams of owning your own business. The Australian & New Zealand Business Franchise Guide can be utilised as a hand reference on specific topics, or can be read straight through to give a sound knowledge base regarding what is involved in buying, owning and running a franchise business. There is a lot to consider before becoming a franchisee, so inside you will find helpful articles on all things franchising, written by distinguished specialists within the franchising sector, including articles from the Franchise Council of Australia (FCA), the Australian Taxation Office (ATO), the Australian Competition and Consumer Commission (ACCC) plus many more. Whether you are considering buying a franchise or have recently established a franchise system, the team from Business Franchise Guide wish you the best of luck and success with your franchising journey.” (Catalogue)

New Zealand’s top franchise leaders secrets revealed / Burdon, Peter
“International author, branding expert and media trainer Pete Burdon is joined by New Zealand’s top franchise leaders to provide you with the inside secrets to financial freedom in franchising.”–Back cover.” (Catalogue)

If you want to learn more about Ben and Jerry’s and becoming an iconic brand then this audiobook makes a good listen :

100 great businesses and the minds behind them / Ross, Emily
“This fully revised and updated edition of 100 Great Businesses and the Minds Behind Them provides an up-to-the-minute look at a diverse collection of people, their businesses and how they make their enterprises work. From risk-loving entrepreneurs Richard Branson and the boys at Google to self-starters like IKEA’s Ingvar Kamprad; from one-person brands like Oprah to billionaire investment oracle Warren Buffett, this book delves into the hearts, minds and business plans of some of the world’s most successful businesspeople. Profiles include creative geniuses such as food guru Jamie Oliver, vacuum-cleaner mogul James Dyson and accidental ice-cream entrepreneurs Ben & Jerry. This is an accessible collection of stories from Australia and around the world that offers inspiration, ideas and lessons on the principles of successful businesses. 100 Great Businesses and the Minds Behind Them looks at what makes entrepreneurs tick, what drives them, and highlights the pivotal moments in the lives of their businesses. It is a book with lasting lessons on the art of making your business a success.” (Catalogue)

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

Dogs in the workplace

One of the benefits of working from home more in the last two years, has been the company of the four legged family members. They’ve been introduced in online meetings, lain at our feet while we worked (or walked across the keyboard), and generally provided companionship (although most lack witty conversation and the ability to make coffee).

Now, research is increasingly pointing to a pet in the workplace as being good for lowering stress whilst increasing productivity levels.

In recent years throughout New Zealand, pet therapy has been introduced for university students at exam time; aged care facilities host animal visitors on a regular basis, and some libraries have established a “reading to dogs/kuri” programme.   Following the abrupt closure of Wellington Central Library in 2019, a visit from the SPCA puppy programme once staff were back in their new work space, did wonders to lift morale.

A dog, dressed in a shirt and tie, sitting in front of a computer
Not quite a workplace dog

A workplace dog is different from an assist dog for those who may be hearing or sight impaired. Those are working dogs and have rights to travel on public transport and enter any premise a person does.

In the USA and UK many workplaces are finding employees, returning after extended periods of time working from home, are requesting their pets, usually dogs, accompany them into the workspace. As employers and staff negotiate the working conditions of this ‘new normal’ some workplaces have been prepared to welcome dogs along with returning employees.

However becoming a pet-friendly workplace is not without issue. In this blog I talk to some Wellington businesses who either have a dog in the workplace or have trialled it.

Dr Louise Blair, Chiropractor, from Back to Living Chiropractic  was one who found that the ‘romanticism’ of having a dog in a therapeutic role in the workplace didn’t quite match the reality.

Louise initially introduced Griff, a young hunterway-cross, into her practice, when, going through house renovations, she found Griff wasn’t happy at doggy-day care.

Although his presence was loved by staff and appreciated by many clients, including some who requested consultations on the days he was in the office, Louise found Griff didn’t define his territory the same way humans did:

…unknown to us, he’d decided that the whole floor was his territory. One day he heard the lifts, partway down the corridor, click as the door opened. Griff got up, used his paw to open our office door and hurtled down the corridor baking at full volume to confront a patient of our dentist neighbour. Oops.

I then read my lease, saw that animals weren’t allowed, wrote an apology letter to all the other tenants, and booked a reluctant dog into daycare.

On the plus side having Griff in the office meant Louise needed to take scheduled breaks and spent her lunchtime, in all weathers, exploring nearby Boulton Street cemetery with Griff.

As Louise found out not all landlords are open to having animals on the premises. Parliament however would be one of Wellington’s most dog friendly workspaces.

This is appreciated by Labour MP for Wairarapa and newly appointed Minister for Emergency Management and Minister for Racing, Hon Kieran McAnulty.

Kieran has been bringing Zoi, his 2 year old retired, rehomed greyhound to his Parliamentary offices since he got her earlier this year. He has noticed the impact on the wellbeing to Parliamentary staff as they drop by to pat Zoi, offer to take her out for a walk or just have some doggy cuddles.

Zoi relaxing in her Ministerial offices

Most of the time Zoi snoozes quietly on her bed in a corner of the Ministerial offices and her presence is appreciated by staff.   However Kieran emphasises that bringing a dog into the office is something that should be considered by responsible owners. Says Kieran:

It’s a big responsibility owning a dog, and you need to be responsible bringing them to work … Anybody that comes to my office for a meeting, I always check if they are comfortable with dogs.

Have a listen below to learn more about Kieran and Zoi’s experiences in Parliament:

Parliamentary offices, like most office spaces, are closed to the public.  Is it possible to successfully incorporate a dog into a retail space? At Juliette Florist owner Karen Pearce has been bringing her 6 year old Golden Labrador, Hank, to work for three and a half years with her landlord’s approval. Although Hank has inadvertently escaped the shop Karen feels that with age and training Hank is now happy to remain happily on his bed in the window of the shop and watch the world go by.

Although there has been the rare customer who has refused to enter the shop when realising a dog is present, overall Karen feels Hank’s presence brings: “Enormous amounts of joy” to the work place and staff “love having him around”.  Pedestrians will often come in to take photos and get some doggy love when passing by the Willis Street store.

When asked what advice she would give someone thinking about introducing a dog into a retail space, Karen believes that the key lies with the personality and temperament of the particular dog, along with possibly the dog’s maturity and training being factors to making it a success.

Hank in the window of Juliette Florist (credit: Karen Pearce)
Hank in the window of Juliette Florist (credit: Karen Pearce)

As our chats have shown there are a number of things that need to be considered in order to successfully bring dogs into the work space:

  1. Does your lease permit animals?
  2. Take staff concerns seriously. Some may be allergen prone, others may have phobias or trauma relating to past encounters with animals.  There may also be religious objections to sharing a workspace with a dog.
  3. The temperament of the animal. Workplace dogs need to be placid and easy going.
  4. Security of the space the dog will be in.

Back to Louise:

Read your lease and make sure your dog can’t open the door handles if you have shared spaces. If my lease allowed for it, I’d bring him in still, as there’s a reason why “Therapy Dogs” are a thing.

If you do proceed with allowing dogs into the work place there needs to be guidelines regarding care of both the animal and co-workers during the working day:

  1. Will the dog be confined in one space or will it be allowed to roam?
  2. Instigate dog free spaces such as the kitchen
  3. Consider safety hazards – if you need to evacuate the building from the 10th floor will the dog be a hazard on the fire escape?
  4. Will you have one dog at a time or a mix of dogs?  Will that cause problems?
  5. Is the owner aware of their need to accept responsibility for the dog’s care and behaviour (this includes making sure it is taken outside for appropriate breaks and any ‘accidents’ are promptly cleaned up).

The dog’s welfare needs to also be taken into consideration:

  1. Make sure the dog has a secure, safe space.
  2. Bring bedding, treats and snacks, water bowls and toys (and cleaning products if necessary)
  3. Test the dogs response to the workplace by introducing for short periods of time at first
  4. Advise colleagues about feeding, patting or how to interpret the dogs behaviour

Last word to Kieran:

You want to … come up with a criteria that people are happy with but if you can go through that and people are keen for their workplace to be dog friendly, I would strongly encourage it.  Just having a dog around makes a big difference to your outlook.  It makes a big difference to a lot of people’s mental wellbeing.

If you’d like to read further on the benefits of, and tips for successfully introducing dogs in the workspace here’s a curated list of articles that might help.:

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

About our Prosearch Service

The Culture Playbook: 60 Highly Effective Actions to Help Your Group Succeed

Daniel Coyle, author of the best selling The culture code has released a new book –

The Culture Playbook: 60 Highly Effective Actions to Help Your Group Succeed 

Wellington City Libraries has copies on order and by placing a reserve you will be advised when the books have been processed and made available to you.

Until they are available this Author Talks interview with Coyle, may interest.

In it he  “shares actionable insights on company culture and proven methods that allow teams to connect over shared goals and a common purpose.”

Copies of Culture Code are available in E-book as well as hard copy and two or Coyle’s earlier works are also available if you want to read more.

The Culture Playbook: 60 Highly Effective Actions to Help Your Group Succeed / Coyle, Daniel
“What is great culture made of? How do you get more of it, or turn around a group that needs improving? In The Culture Playbook, Daniel Coyle delivers a field-tested guide for building strong, cohesive, high-performing groups.” (Catalogue)

 

 

The culture code : the secrets of highly successful groups / Coyle, Daniel
“In The Culture Code, Daniel Coyle, New York Times bestselling author of The Talent Code, goes inside some of the most effective organisations in the world and reveals their secrets. He not only explains what makes such groups tick, but also identifies the key factors that can generate team cohesion in any walk of life. He examines the verbal and physical cues that bring people together. He determines specific strategies that encourage collaboration and build trust. And he offers cautionary tales of toxic cultures and advises how to reform them, above all demonstrating the extraordinary achievements that result when we know how to cooperate effectively. Combining cutting-edge science, on-the-ground insight and practical ideas for action, The Culture Code is a ground-breaking exploration of how the best groups operate that will change the way we think and work together.” (Catalogue)

The little book of talent : 52 tips for improving skills / Coyle, Daniel
“A manual for building a faster brain and a better person. It is an easy-to-use handbook of scientifically proven, field-tested methods to improve skills as it distills the daunting complexity of skill development into 52 clear, concise directives.” (Catalogue)

 

 

The talent code : greatness isn’t born : it’s grown, here’s how / Coyle, Daniel
“This book shows you how to grow talent by tapping into a newly discovered brain mechanism. Drawing on cutting-edge neurology and firsthand research gathered on journeys to nine of the world’s talent hotbeds, author Coyle identifies the three key elements that will allow you to develop your gifts and optimize your performance in sports, art, music, math, or just about anything.–From publisher description.” (Catalogue)

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

Two steps to make your business more cyber secure? Too easy!

Security

Two steps to make your business more cyber secure? Too easy!

Every business has information it needs to protect, and 2FA is the easiest way to do that. CERT NZ are encouraging small businesses to use this incredibly simple tool.

Keeping your business secure online can be confusing and stressful, especially when your expertise is not in tech. 2FA (two-factor authentication) is a tool that adds an extra layer to log in into your important accounts and often only requires clicking an option in the settings menu.

2FA works by sending you a randomly generated code to enter, often via SMS or from an app on your phone, after you enter your password. Even if your password is guessed by an attacker or found online in previous data breaches, the attacker can’t get past this second layer of security unless they have the code.

And it’s incredibly effective. Most experts estimate that 2FA would stop up to 99% of so-called ‘account compromise attacks’, where someone is attempting to access your business’s emails, bank accounts, or social media.

As part of the campaign, CERT NZ spoke to various types of small business, from builders to brewers and beauty product developers. What CERT NZ discovered was none of them cared about was not the cyber security tool itself but what it provided them, peace of mind.

Each business shared details on how using good passwords and an extra layer of security with 2FA meant they had one less thing to worry about, their customers’ info was secure, their finances were safeguarded and everything they had worked so hard to build was better protected.

Enabling two easy steps, really is too easy! If you aren’t using 2FA already, here’s how you can start,

CERT NZ’s Two Steps, too easy campaign ran 2 May to 23 May:

In conjunction with CERT NZ, Wellington City Libraries is hosting a lunchtime talk on
Wednesday 22 June 2022 from 12.15-1.00 pm at Te Awe Library, 29B Brandon St, Wellington Central
For more information and to register your interest in attending
Protecting your business from online threats click here for more information
If you would like to read further on the subject of cybersecurity you might find these titles of interest :

Cybersecurity for dummies / Steinberg, Joseph
“If keeping your business or your family safe from cybersecurity threats is on your to-do list, Cybersecurity For Dummies will introduce you to the basics of becoming cyber-secure! You will learn what threats exist, and how to identify, protect against, detect, and respond to these threats, as well as how to recover once there has been a breach! This book helps you identify vulnerabilities that may make you a target of cyber-crime and helps you stay on top of your security game. Inside: – The who and what of cybersecurity threats – Basic cybersecurity concepts – What to do to be cyber-secure – What to do when an attack occurs – Emerging technologies and their impact on cybersecurity – Cybersecurity careers.” (Catalogue)

Cybersecurity for Business: Organization-Wide Strategies To Ensure Cyber Risk Is Not Just An It Issue / Clinton,Larry
“Balance the benefits of digital transformation with the associated risks with this guide to effectively managing cybersecurity as a strategic business issue. Important and cost-effective innovations can substantially increase cyber risk and the loss of intellectual property, corporate reputation and consumer confidence.” (Catalogue)

 

The secret to cybersecurity : a simple plan to protect your family and business from cybercrime / Augenbaum, Scott E.
“Cybercrimes are a threat and as dangerous as an armed intruder–yet millions of Americans are complacent or simply uninformed of how to protect themselves. The Secret to Cybersecurity closes that knowledge gap by using real-life examples to educate readers. … There are bad people in the world, and they are on the internet. They want to hurt you. They are based all over the world, so they’re hard at “work” when even you’re sleeping. They use automated programs to probe for weaknesses in your internet security programs. And they never stop. Cybercrime is on the increase internationally, and it’s up to you to protect yourself. But how? The Secret to Cybersecurity is the simple and straightforward plan to keep you, your family, and your business safe. Written by Scott Augenbaum, a 29-year veteran of the FBI who specialized in cybercrimes, it uses real-life examples to educate and inform readers, explaining who/why/how so you’ll have a specific takeaway to put into action for your family. Learn about the scams, methods, and ways that cyber criminals operate–and learn how to avoid being the next cyber victim.” (Adapted from Catalogue)

Cyber-vigilance and digital trust : cyber security in the era of cloud computing and IoT
“Cyber threats are ever increasing. Adversaries are getting more sophisticated and cyber criminals are infiltrating companies in a variety of sectors. In today’s landscape, organizations need to acquire and develop effective security tools and mechanisms – not only to keep up with cyber criminals, but also to stay one step ahead. Cyber-Vigilance and Digital Trust develops cyber security disciplines that serve this double objective, dealing with cyber security threats in a unique way. Specifically, the book reviews recent advances in cyber threat intelligence, trust management and risk analysis, and gives a formal and technical approach based on a data tainting mechanism to avoid data leakage in Android systems” (Catalogue)

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

Time Management

Image of a clock held in a person's hand

A couple of weeks ago Radio NZ’s Sunday featured an interview with Oliver Burkeman, author of the newly published, and obviously very popular, Four thousand weeks : time management for mortals

Across the library network there are multiple hard copies of this title, plus e-book and audio-book copies.  However there is also a wait list of more than 80 for hard copies.

So let’s consider some alternatives by Burkeman and also on time management.

The antidote : happiness for people who can’t stand positive thinking / Burkeman, Oliver
“In an approach that turns decades of self-help advice on its head, Oliver Burkeman explains why positive thinking serves only to make us more miserable, and why ‘getting motivated’ can exacerbate procrastination. And it’s our constant efforts to eliminate the negative that cause us to feel so anxious, insecure and unhappy.” (Catalogue)
Available also as an e-book  

Also available in e-book format is:
Help! how to be slightly happier, slightly more successful and get a bit more done / Burkeman, Oliver
“How do you solve the problem of human happiness? It’s a subject that has occupied some of the greatest philosophers of all time, from Aristotle to Paul McKenna but how do we sort the good ideas from the terrible ones? Over the past few years, Oliver Burkeman has travelled to some of the strangest outposts of the ‘happiness industry’ in an attempt to find out. In Help!, the first collection of his popular Guardian columns, Burkeman resents his findings. It’s a witty and thought-provoking exploration that punctures many of self-help’s most common myths, while also offering clear-headed, practical and of ten counter-intuitive advice on a range of topics from stress, procrastination and insomnia to wealth, laughter, time management and creativity. It doesn’t claim to have solved the problem of human happiness. But it might just bring us one step closer.” (Catalogue)

In audio-book format you can access : 

The power of negative thinking : and how it can be a powerful route to joy, success and satisfaction / Burkeman, Oliver
“Oliver Burkeman explores the virtues of negativity and shows how it can be a surprisingly powerful route to joy, success and satisfaction” (Catalogue)

Why are we so angry? / Burkeman, Oliver
“Why is everyone so angry nowadays, and what is it doing to the world? In the developed world we live in a blessed epoch, a time and a place where life has never been better. Infant mortality has been all but abolished, we have greater personal choice than ever before, we have access to technology that would have been seen as the stuff of science fiction little more than a decade ago. We are safer and wealthier than at any time in human history. So why are we so damn angry about everything? Online, in the street, in the ballot box, anger is the most dominant public emotion of our age. So what are we so angry about, and how is our anger shaping our world? We know the issues that people seem to be angry about – the iniquities of globalisation, diversity, democratic disconnect – but why has anger become our default emotion when responding to the state of the world – and what is anger doing to the world we live in?” (Catalogue)

There’s a wide range of time management material across different formats.

Some of the more recent additions to the library collection are : 

Time : your journey to a slower, richer, more fulfilling way of life / Rowan, Tiddy
“Time is the one thing that is shared by all of humanity, irrespective of wealth, health, race or credo and one of the things that makes us individual is how we choose to spend it. It is one of the commodities over which we have most control, yet it is the asset we value the least. Isn’t it time we took control over how we spend it, while we still can? Time will reward readers of lifestyle quests who seek a better, richer, slower, more fulfilling way of life. For anyone who has ever pondered the paradoxes of time and who is interested in looking at their world from a fresh perspective. Whether you want the encouragement to take time out on a life-scale or simply adjust your life to accommodate a timetable that suits you, this book will have plenty of inspiration, suggestions and tips to help you get the most out of your time.” (Catalogue)

Grip : the art of working smart (and getting to what matters most) / Pastoor, Rick
“We’re all familiar with the signs that things are getting out of hand. The week has barely started and already you’re playing catch-up. At the end of another busy day, your to-do list is longer than it was that morning, your inbox overflowing with other people’s asks. At times like those, no matter how hard we work, it can feel like we’re spinning our wheels. Enter GRIP: The Art of Working Smart, by Dutch entrepreneur and bestselling author Rick Pastoor. GRIP is a fresh and forgiving guide that helps you get things done and free up time for what’s important to you. In the space of one year, Rick went from being a 25-year-old engineering hire to leading a team of 30 at Blendle, the New York Times-backed journalism startup. It was clear he needed a new way of working. And fast. So, Rick started experimenting. He’d keep what worked, ditch what didn’t, and share with coworkers what he learned along the way. The result is GRIP: a flexible collection of tools and insights that helped the team do their best work. Now it can do the same for you. An overnight sensation in Holland, this bestseller has helped thousands find clarity amid the chaos of our demanding times. Now available in English, for everyone who’s looking to reclaim their sanity and add direction to even the most hectic days and week Rick’s friendly, no-nonsense approach makes it easy to dive in. The book’s pick-and-choose structure, complete with cheat sheets for each section, means you can start applying what you need straightaway.” (Catalogue)

 

I didn’t do the thing today / Dore, Madeleine
“Explores the concept of productivity guilt, which includes comparison to others, striving for perfection, and too great expectations, and explains instead how to find value in each day, rather than dwell on what the individual did or didn’t complete.” (Catalogue)

 

Value : what money can’t buy : a handbook for practical hedonism / Bayley, Stephen
“Since the industrial revolution, when everything ran by clockwork, people have understood how important it is to live in the moment. But over time our world has grown increasingly busy, and we’ve lost our ability to truly savour each unique experience and the simple pleasures the world has to offer. Cultural commentator and critic Stephen Bayley seeks to explain what real value is: it’s about taking the time and making the effort to appreciate things, of understanding the permanent charm of modest daily rituals performed with care and feeling. Of caring about appearances and meaning. Of being bold in matters of taste. Of fully understanding the source of lasting pleasure. Of making every encounter with an object or person meaningful. Value is an elegiac account of what’s recently been lost in the digital apocalypse. But also an enthusiastic anticipation of what we can regain in a post-viral, more analogue and more thoughtful world.” (Catalogue)

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

Social media for business

Tik Tok, Facebook, Pinterest, Instagram, Linkedin, Twitter.

They’re all social media platforms and if you are a business you need to be using at least one of these, maybe more, depending on your customer base and product being marketed.


Social media can get a bad rap but, if used properly, and well, it can be an effective way of advertising and promoting your business.

But how?

First you need to decide the best platform.  Then you need to create appropriate content. 

If you are new to these mediums, we have a range of books that can help you come to grips with the basics.  Check out some of these recent additions to the Wellington City Libraries network.

Social media marketing for business : scaling an integrated social media strategy across your organization / Jenkins, Andrew
“Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence and achieving the competitive edge. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring social media campaigns and content themselves. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as Airbnb, Hyundai, Deloitte Digital and LVMH, Social Media Marketing for Business also explores how to build a supportive culture, get buy-in and common pitfalls to avoid. Supported by online presentation slides, content calendars, a content marketing framework and interactive tools for effective social media management, Social Media Marketing for Business is a one-stop-shop resource for developing social media marketing strategies and integrating them within your business to ensure their success”– Provided by publisher.” (Catalogue)

Social media marketing all-in-one / Krasniak, Michelle
“Get social with the bestselling social media marketing book. No person can ignore social media these days–and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram–and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble–in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff–like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest–you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.” (Catalogue)

Social media for small business : marketing strategies for business owners / Iseli, Franziska
“Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book’s principles to the real-world. Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.” (Catalogue)

Social media strategy : a practical guide to social media marketing and customer engagement / Atherton, Julie
“Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media’s contribution to the business. Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, TUI, Dreams Beds and Tiny Giant, this professional guide delivers a long-term solution for maximizing social media led business development”– Provided by publisher.” (Catalogue)

The social CEO : how social media can make you a stronger leader / Corbet, Damian
“The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they’re better able to communicate their organisation’s objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising ‘social CEOs’ working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.” (Catalogue)

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.