Fundraising for Not-for-Profits


If you are involved with a small organisation dependent on raising funds from grants, donations, or events, how do you go about raising the money in an efficient and effective way that does not alienate existing and potential donors?

Below we list some resources that may assist you with fundraising along with those providing grants to  community and not-for-profit sectors.

Grants databases

With your Wellington City Libraries membership, you can access Generosity New Zealand‘s grants platform: Generosity NZ is the largest digital search facility for funding information in Aotearoa.  

givUS – for access to more than 1,200 grants and schemes for community groups.

givME – offers access to more than 4,000 scholarships and awards for individuals.

For both these resources users need to login with library registration details and create a further login with the Generosity site.

Strategic Grants helps build your non-profit’s capacity through our GEMS grants database, grant writing, grants training, grants workshops, program design and monitoring and evaluation frameworks and strategic planning for grants success.


LinkedIn Learning courses

(Accessible with library registration)

Nonprofit Fundraising: A Beginner’s Guide
It’s all about relationships.
1h 54m
Beginner
Released: 5/12/2022
Relationships are part of our daily lives, and focusing on them is a proven method for successful communication. To raise funds successfully, you need to aim for long-lasting, mutually beneficial relationships. This starts by understanding the exponential growth of the non-profit world’s impact on donors. This course from Fundraising Academy explains how donor’s mindsets have changed with the development of watchdog organizations. Learn to embrace your selling persona and improve prospective and donor relationships with the Cause Selling Cycle. Explore ways to remain ethical in the gray areas, as well as the time management, organizational, and communication skills that you will need as prospective donors decide to partner with you and your cause.

Nonprofit Fundraising Tips
45m
Beginner
Released: 5/13/2022
Successful fundraising depends on a fundraiser’s ability to communicate knowledge about the organization effectively to current and prospective donors. In this course, the Fundraising Academy at National University offers you a wide variety of tips to incorporate into your fundraising presentation, including how to leverage technology and analyze data to develop a plan that will motivate your donors to invest. 

Cause Selling: The Secret to Nonprofit Donations
3h 55m
Beginner
Released: 5/13/2022
In fundraising, building relationships is an art form. You need a pragmatic mindset and ample preparation to succeed at identifying, approaching, and cultivating donor relationships. In this course, the Fundraising Academy teaches you how to prospect, manage prospect information, prepare for your first meeting with a potential donor, make a lasting first impression, and more. 

Book resources from WCL’s collections

Diversity and philanthropy : expanding the circle of giving / Wagner, Lilya
“A “one size fits all” strategy is not effective when it comes to philanthropy and fundraising in today’s diversified environment. This book enables non-profit leaders, board members, staff, and volunteers of non-profit organizations to better reach diverse populations and incorporate perspectives that increase success by surveying the cultural context for philanthropic action. Brings together a breadth of information on the cultural effects on philanthropy and fundraising in an approachable, practical, and readable manner–all in a single-volume resource. “– Provided by publisher.” (Adapted from Catalogue)

Fundraising ideas : plan and run events to raise money for good causes / Russell, Molly
“This book is for anyone faced with the task of raising money, especially if it’s for the first time. In it, Molly Russell shares her advice and the ideas gained from a lifetime’s experience of organizing and running fundraising events. Covering all aspects from start to completion, it provides invaluable information that will lead you around the inevitable pitfalls, together with a list of ideas for events that have worked well, from a local coffee morning to a celebrity concert.” (Adapted from Catalogue)

Relationship fundraising : a donor-based approach to the business of raising money / Burnett, Ken
“Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century.” (Catalogue)

 

The complete fundraising handbook / Botting, Nina
“The new edition of this ever-popular title has been completely updated and also reorganised. It is now divided into three parts, covering:
* fundraising principles and strategies
* sources of funding – including individual donors, grant-making trusts, companies, central and local government
* fundraising techniques – from house-to-house collections and challenge events, to direct mail and capital appeals
Illustrated with case studies throughout, the book provides a wealth of practical advice on every aspect of fundraising for charity.” (Catalogue)

Fundraising for your school / Rowson, Pauline
“For both the beginner and those who wish to improve their fundraising techniques, this guide looks at how schools can organise their resources for effective fundraising.” (Catalogue)

 

 

Legacy fundraising : the art of seeking bequests
“This series aims to contribute to the development of fundraising theory and support the mobilization of resources for the non-profit sector worldwide.” (Catalogue)

 

 

250+ fundraising ideas for your charity, society, school and PTA : practical and simple money making ideas for anyone raising funds for charities, hospices, societies, clubs and schools / Robinson, Paige
“Containing over 250 practical and effective fundraising ideas, this is an essential book for anyone raising money for charities, hospices, societies, churches, clubs, as well as schools and their PTA. From the sublime (a sponsored blindfold) to the ridiculous (a baked bean welly race), there is something for every fundraiser in this book. Covering sponsorship ideas, raffles and lotteries, collections and donations, games and activities, things to sell as well as providing many different events and themes you can organise, this indispensable guide also looks at how to use outside businesses effectively as well as social networking sites and the internet.”–Publisher’s description.” (Adapted from Catalogue)

The ask : how to ask anyone for any amount for any purpose / Fredricks, Laura
The Ask is a complete resource for teaching anyone–experienced in fundraising or not–how to ask individuals, in person, for a contribution to for a local non-profit or a special event or community project, an enhanced annual gift, a major or planned gift, or a challenging capital campaign gift. Written by fundraising expert Laura Fredricks, The Ask shows what it takes to prepare yourself and others to make an effective ask and includes over one hundred sample dialogues you can use and adapt. Step by step, the book reveals how to listen, what to say, and how to follow up on each and every ask until you receive a solid and definitive answer.” (Catalogue)

The fundraiser’s guide to irresistible communications : real-world, field-tested strategies for raising more money / Brooks, Jeff
The writing style of fundraising — The importance of being urgent — Make it easy to read — Long messages work better — Grammar for fundraisers — The content of fundraising — Persuade with story, not statistics — Keep it simple — Make it all about the donor — I have bad news and good news — Have a clear call to action — P.S. I love you — The design of fundraising — Design for older eyes — Don’t skimp on emphasis — Make images work for you — Plain, corny, and obvious — The mental game of fundraising — Self-centric fundraising — Three things you should know about donors — Three deadly fundraising myths — Proud to be a fundraiser. (Catalogue)

I’ll grant you that : a step-by-step guide to finding funds, designing winning projects, and writing powerful grant proposals / Burke, Jim
“Part book, part CD-ROM, I’ll Grant You That is an all-in-one resource for finding funds, designing winning projects, and writing powerful proposals.” (Catalogue)

 

Philanthropy revolution : how to inspire donors, build relationships and make a difference / Greer, Lisa
“In the first book on philanthropy written from a donor’s perspective, businesswoman and philanthropist Lisa Greer lifts the lid on our charitable sector, with an authentic account that describes exactly how outdated the sector has become and why it’s at risk of collapse.” (Catalogue)

 

Other resources

Funding HQ is a platform helping people build fundraising capability and capacity in an easy, cost-effective way. For its passionate founder Jenni Giblin it’s the culmination of an already highly successful fundraising career.

Fundraising Institute of New Zealand
Fundraising Institute of New Zealand (FINZ) is the professional body that represents fundraising in New Zealand. 

From Philanthropy New Zealand is Match Te Puna Taurite that aims to connect those with funds to those that seek them. If you are a charity you can sign up to the service to post funding requests and get in front of multiple funders with one action. 

Hui E! is a peak body organisation for the tangata whenua, community and voluntary sector in Aotearoa New Zealand. The Hoa Pūtea Moni Grant Writing Support programme matches skilled volunteers with community organisations that need support to apply for grants and funding.

As a not for profit there may also be helpful information available via the Community Net Aotearoa site.
Community Net provides An online hub of resources designed to strengthen organisations and communities.
 

If you would like further information please contact the Prosearch team at the library. We can help you find information across a range of perspectives and resources. All enquiries are treated in confidence.

Promoting your community group

We were recently asked for ideas to help raise the profile (and subsequently increase membership of), a small community organisation.

Because, like business, a community group is no good without members (customers).
But how do you reach potential members, particularly when you have limited, or no, budget?
This is also a problem that faces fledgling small business and there will be suggestions below of interest to them as well.

Not all the items listed here will be appropriate to all organisations but the purpose of this is to act as a starting point.

 So let’s start with the old school method of advertising :

Fliers/brochures/posters

Fliers in two sizes – a display one in A4 and a handout size one in A5 will help.
Call upon membership to distribute around their networks and regularly visited places.

Places to put up a flyer or to display handouts (ask permission first):

Libraries;
Community centres;
Supermarkets/shopping centres where there are noticeboards;
Cafes;
Medical centres / GP practices (if it’s relevant to a particular health condition such as a support group);
Retail space where there is an alignment between product and service (eg: an arts supply company may be happy to display information about community arts classes).

Your fliers should be attractive and have contact details, purpose and any other relevant info.
(There are resources in the library collections that can help with this).

Print media

If you are having a celebration or other event or promotion send through some copy to the local community newspaper or newsletter.  Invite them along to photograph the event or you could provide good quality photos with your copy.

Depending on your skill set (and type of community group you are) offer to write a monthly/quarterly column on a related topic.
Make it entertaining and informative – part education and part reality.

There are two free community newspapers within Wellington  :
The Independent Herald covers the western suburbs.
Regional news – Wellington

There are also community bulletins printed and distributed in Kilbirnie and Brooklyn.  Copies are usually located in libraries and other community spaces.

Social media/online 

For community groups and non-profits Wellington community centres have a facebook page and/or a newsletter.  Ask them to profile your group.  You can assist by providing them with copy.

Use Neighbourly to advertise upcoming meetings or new business offerings.

Community facebook pages (aka Find your tribe online)

Most suburban communities have a facebook page although you need to join a group to gain access.  Community groups and local businesses are often welcome to post on these pages (although remember your manners and don’t overdo it).

Search Facebook by relevant suburb.  For instance the Western suburbs have these groups and you can readily see how active they are and how many members participate in these pages :

Ngaio, Crofton Downs, Khandallah, Broadmeadows Community Group
Private group · 3K members · 4 posts a day
Community notices and events for the Northern Suburbs of Wellington

Johnsonville/Surrounding Suburbs, community and local business
Public group · 1.4K members · 3 posts a day
Working alone side the Johnsonville buy and sell page run by the same admins. We see the need for a community page for our local and small business …

Wadestown/Thorndon/Wilton Community Notice Board
Private group · 1.2K members · 2 posts a day
We welcome people living in the wider Wadestown, Thorndon and Wilton area to post any public community notices, events, lost pets, situations vacant etc

Other

Depending on what your group or business does, offer to speak to groups like Rotary, Probus, U3A.   They regularly seek speakers.  Make it interesting and informative, not an infomercial.

If you can tie it in with some relevant national event.  A community group with an interest in sustainability could offer to speak around Earth Day.  A health support group could tie it in with a national education week/day eg : Heart health week.

Utilise local street fairs and festivals particularly in the summer months.

Often run by community service groups there is often only a small charge for a community group distributing information.

Some in the Wellington region include :
Tawa spring festival (October)
Khandallah (Nov-Dec)
Thorndon (December)
Island Bay (Feb)
Karori festival (Feb)
Newtown (March

These events can be quite physically demanding though but it’s a way of communicating with the local community and raising your profile.

Library resources

Below are some books we have in our collection.  As all are a little older most will be held in storage at Te Pataka, Johnsonville.
If you go to the catalogue record, then the “copy locations’ at the left of the record, you can see where the item is held.
If it’s not at your local library you can click “reserve” then select the library you would like it delivered to and, at no charge, the item should be available for pick up within 24-48 hours.

Although these say ‘business’ the marketing of a community group is the same as promoting a business.

How to market, advertise, and promote your business or service in your own backyard / Egelhoff, Tom
“Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard.” (Catalogue)

 

Promote your business : how to write effective marketing material for your small business / Morel, Mary
“A practical book that brings together all the writing tools a small business needs. Learn how to write effective marketing brochures, newsletters, press releases and advertisements for your business.” (Catalogue)

 

 

101 ways to market your business / Griffiths, Andrew
“A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply.” (Catalogue)

 

 

 

Marketing for success : a practical, down-to-earth approach to marketing your small business in New Zealand on a limited budget / Senior, Glen
“Fire up your marketing using practical tips and the latest in marketing thinking. Find out how much you can achieve on a limited budget. Follow this simple step-by step guide that shows you what to do first to save you wasting money on expensive marketing and promotions that don’t work:?” (Adapted from Catalogue)

If you want to take it up a notch with social media, try this :

How to say it : marketing with new media : a guide to promoting your small business using websites, E-zines, blogs, and podcasts / Claxton, Lena
“Read Lena Claxton and Alison Woo’s posts on the Penguin Blog. The essential resource for building a global community of customers. How to Say It(R) Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.” (Catalogue)

There are sections within these books about designing fliers and brochures, writing copy for the press etc but we can assist further with these things if you wish to pursue them.

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.