Ngā aratohu pakihi - Aratohu Pakihi Iti Business guides - Small Business Guide
If you are thinking of setting up your own business, Wellington City Libraries can help. The following books and magazines on small business are just a small selection of the resources available to you. They cover topics such as marketing & e-commerce. Also listed are some useful links to relevant online resources, both national and international.
Lost and Founder Rand Fishkin (ebook). Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story. Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them. (Overdrive description)
The Creative Curve Allen Gannett (ebook) A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new. We've been told a lie about the nature of creativity. We're told stories about creative geniuses ; the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett ; data wizard and successful entrepreneur – reveals the four laws of creativity that are proven to work. New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there's a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh. Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you're a business leader, a creative artist or a budding entrepreneur – and will teach you the secret to conceiving great ideas that can achieve major success. (Overdrive description)
Rebel Talent, Francesca Gino (ebook) Award-winning Harvard Business School professor Francesca Gino shows us why creative rebellion is essential at work and in life, and why the most successful among us are those who break the rules. One of the world's best chefs; a pilot who brought passengers and crew to safety in a dire situation; a woman who fought discrimination to make others better off; a magician who made history; a company founder who worked with his team to create movies that engage young and old alike. What do they all have in common? They are all rebels. Harvard Business School professor, Francesca Gino has been studying how rebels can be successful in life and in the workplace for more than 15 years. She has discovered that when we mindlessly follow well-accepted rules and norms rather than constructively rebel against them, we become less happy and less successful. As leaders, we are less effective and respected. As employees, we feel dissatisfied and are more likely to be overlooked for top assignments and promotions. As partners or friends, we are disengaged and unhappy. While rebels may seem harder to manage, they are good for the bottom line: their passion, drive, curiosity, and creativity raise organizations to a new level. When we break the rules, we fix our lives. ,Rebel Talent provides strategies and examples for cultivating and embracing the right amount of rebellion in the workplace and in life, and offers illuminating case studies ranging from The World's Best Restaurant to fast food chains to corporations such as Google and Pixar. Gino encourages all of us to rebel against what's comfortable so we can thrive. (Overdrive description)
Side Hustle, Chris Guillebeau (ebook) The author of the New York Times bestseller The $100 Startup shows you how to launch a profitable side hustle in just 27 days. For some people, the thought of quitting their day job to start their own business is exhilarating. For many others, the loss of a stable paycheck is terrifying. But what if we could easily create new income without giving up the security of a full-time job? Enter the side hustle, a mini-business that earns you extra money. With Chris Guillebeau's step-by-step guide, you can go from idea to income in just 27 days. You'll learn how to:
- Brainstorm, borrow, and steal to build an arsenal of great side hustle ideas
- Apply 'Tinder for Side Hustle' logic to pick the best idea at any time
- Master the art of deals, discounts, and special offers
- Learn, gather, or create everything you need to launch and get paid. You don't need an MBA, marketing experience or big investors. With Chris as a guide, anyone can make more money, pursue a passion, and enjoy greater security - with little to no budget and without quitting your day job. Overdrive description)
Shortcut Your Startup, Courtney & Carter Reum (ebookCourtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they've seen what makes some businesses thrive – and some fail. Now, they draw on what they've learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong ; and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success. Praise for Shortcut Your Startup 'Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive.' Arianna Huffington 'Courtney and Carter Reum reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed.' Tony Robbins 'Carter and Courtney echo what we increasingly know to be true: entrepreneurial success isn't about pedigree and popularity but about pounding the pavement, taking smart risks and trusting your instincts.' Sophia Amurosu, author of #GIRLBOSS
'In Shortcut Your Startup, Courtney and Carter share the best insights from their own ventures as well as what they've learned through their vast network.' Keith Ferrazi, author of Never Eat Alone (Overdrive description)
Clockwork, Mike Michalowicz (ebook) Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It's possible. And it's easier than you think. If you're like most entrepreneurs, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash. Now, Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real life examples to explain his simple approach to making your business ultra-efficient. Among other powerful strategies, you will discover how to:
* Make your employees act like owners: Free yourself from micromanaging by using a simple technique to empower your people to make smart decisions without you.
* Pinpoint your business's most important function: Unleash incredible efficiency by identifying and focusing everyone on the one function that is most crucial to your business.
* Know what to fix next: Most entrepreneurs try to fix every inefficiency at once and end up fixing nothing. Use the "weakest link in the chain" method to find the one fix that will add the most value now. Whether you have a staff of one, one hundred, or somewhere in between, whether you're a new entrepreneur or have been overworked and overstressed for years, Clockwork is your path to finally making your business work for you. (Overdrive description)
- Small and Medium Businesses in New Zealand Report of the Small Business Development Group.
- Your guide to capital raising for a tech start-up-2017 Pacific Business Trust.
- 13 Astonishing Habits of a Successful Entrepreneur.
- 15 Entrepreneurs Share What They Think New Zealand Businesses Need To Do Better Strictly Savvy
6 Most Common Mistakes Entrepreneurs Make and How to Avoid Them Lightning Lab (NZ)
Magazines for Small Business Owners
Franchise New Zealand
Contains a variety of franchise opportunities and information. Also contains a Directory of Franchising which lists essential contact details for franchisers.
- Idealog : the voice of the creative economy
New Zealand's digital magazine for entrepreneurs and business builders, delivering insightful articles, interviews and inspiration. Free subscription.
Also have a look at the range of business magazines free to download on our RBDigital online resource