I have exciting news for ya’ll! Luxe Italian brand Gucci has made a strong move towards ethical fashion, creating a handbag range using only legally-produced leather from the Brazilian Amazon. This is the world’s first collection of zero deforestation handbags, and they were debuted for the very first time just two days ago at Paris Fashion Week. Woo to the hoo! Their new range will feature three styles and is strictly made with responsibly-sourced leather from cattle ranches that guarantee no deforestation. You can see the sweet new goods (plus read more about them) here.
Good for Gucci, I say! As you know, I love a brand with heart and an ethical conscience, and I think this is an epic move for such a massive luxury brand. Full respect!
Diana Zanetto, Gucci’s executive vice president and chief merchandising and licensing officer, says: “We know that consumers are changing. Consumers are not satisfied only with beautiful products – they want to know where the products come from and how they are made.”
Word up! Each bag from the new range will feature a GCC brand mark, and will also come with a ‘passport’, which documents the origin of the bag and also informs the buyer about exactly where the bag’s materials were sourced from. At the mo, Gucci is sourcing the leather from five cattle ranches which are certified by the National Wildlife Federation and Rainforest Alliance, and is seeking to increase this number.
While I don’t have the… resources to rush out and buy one, I do think this is a big move towards eithical and sustainable style, especially considering the epic scale of Gucci. Here’s hoping it’s a the start of many beautiful (and ethical) things.
Gucci : the making of / [editorial coordination by Gucci].
“An unprecedented publication showcasing Gucci as never before, including thought-provoking essays, commentaries, and authoritative anecdotes along with previously unpublished contemporary and archival photographs. Published in conjunction with the opening of the new Gucci Museum in Florence, Gucci is the ultimate celebration of the world-renowned fashion house. Gucci: The Making Of is a dynamic record of a much-coveted brand that will be a must this season for anyone with a love of fashion and an interest in contemporary culture.This gorgeous book designed by Arnell offers an in-depth look into Gucci’s origins, identity, influence, and innovation, including fabrication methods and appropriation of signature materials, past and present, and its influence among high society and Hollywood. The book is a heartfelt and personalized tribute to the heritage and influence of this iconic, multifaceted brand.” – adapted from Amazon.com
Gucci by Gucci : 85 years of Gucci / creative direction by Douglas Lloyd ; texts by Sarah Mower ; editorial coordination by Gucci.
“From paparazzi photographs to full page spreads in Vogue, this aptly lavish pictorial history chronicles Gucci’s evolution since its 1921 inception in Florence, Italy. The range of shots and locations tells the story of Gucci’s ubiquitous place in popular culture, without the aid of captions or credits (both relegated to the end of the book). Aside from a lengthy introduction recapping Gucci history, the collection allows the images to speak for themselves. The mix of old and new Hollywood celebrities shows Gucci spanning time, from Audrey Hepburn, Liza Minelli and Clark Gable to Brad Pitt, Sarah Jessica Parker and Madonna. Taking out the distraction of celebrity, the vibrant Gucci ad campaigns focus on the decadence of the many shoes, handbags and jewelry lines. After 400 pages, the show of luxury and opulence may overwhelm the uninitiated, but for fashion students and enthusiasts, this is a volume worth studying. Copyright 2006 Reed Business Information.” – adapted from Books in Print.
Also!! I’m attending an exciting fashion event this weekend, which I can’t wait to share with you next week. STAY TUNED.