The number of people who listen to podcasts is increasing annually. Podcasts are an easy way to take in information, particularly when commuting or working out.
For a business this means a different/alternative way of delivering content to an audience.
This article, The power of podcasting gives an explanation as to why podcasts are an important component of marketing your business.
NZ’s National Association of Media Educators offers some resources on making podcasts at this link.
A great example of a business podcast series is Wellington NZ’s Imagine This. Fronted by journalist Jehan Casinader, Imagine This is a podcast about creative people who have started from their garages and kitchen tables, and built businesses that are making an impact. Right here in Wellington, in Aotearoa, and way beyond. Hear how they brought their wildest dreams to life, and what it’s like to do business in Wellington
If you find that inspiring and want to have a go at making your own podcast then consider using Wellington City Libraries recording studio at the Hive, Johnsonville.
Here at Tūhura HIVE, we have contructed a studio for you to come in and record and edit your musical and video creations. We used the philosophy of ‘Your best home setup’, so everything you do in the studio you can conceivably do at home. The studio is free for the first two hours of usage, then is $19p/hr after that. Bookings are essential.
Bookings can be made by emailing the address provided in the link above or by calling 04 801 3004. Please provide your name, and preferred date and time.
If you want further information Wellington City Libraries has a number of resources in book, e-book or audiobook format. You can link to the catalogue entries below and find out their locations and availability.
Profitable podcasting : grow your business, expand your platform, and build a nation of true fans / Woessner, Stephen
“Podcasting offers rich opportunities, especially if you do it right. Lays out a precise formula for creating, launching, marketing and monetizing podcasts in any industry.” (Catalogue)
Podcasting marketing strategy : a complete guide to creating, publishing and monetizing a successful podcast / Rowles, Daniel
“Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.” — Provided by publisher.” (Catalogue)
So you want to start a podcast : finding your voice, telling your story, and building a community that will listen : 7 steps to take you from idea to hit show / Meinzer, Kristen
“A comprehensive step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing – while offering plenty of encouragement and insider stories along the way. Though they are the fastest-growing form of media, podcasts are actually difficult to create—and even harder to sustain. Few know the secrets of successfully creating a knockout podcast better than Kristen Meinzer. An award-winning commentator, producer, and former director of nonfiction programming for Slate’s sister company, Panoply, Meinzer has also hosted three successful podcasts, reaching more than ten million listeners. Now she shares her expertise, providing aspiring podcasters with crucial information and guidance to start their own audio forum. Meinzer believes that we each have a unique voice that deserves to be heard. But many of us may need some help transforming our ideas into reality. So You Want to Start a Podcast asks the tough questions to help budding podcasters define and achieve their goals, including: Why do you want to start a podcast? Think about specifically why you want to start a podcast versus a blog, zine, YouTube channel, Instagram feed, or other media outlet. Find out if a podcast is really the best way to tell your story. What is your show about? For any advertiser, corporate partner, or press outlet, you need a snappy pitch. How would you describe what you want to do in two to three sentences? Who is your podcast for? Who are you trying to reach? How will your content and tone appeal to those listeners? How is your show going to be structured? Create a step-by-step map planning the show out. Think about length, segments, interviews, advice, news reads, and other aspects of successful podcasts you can adapt for your own. With this motivational how-to guide—the only one on the subject available—you’ll find the direction you need to produce an entertaining and informative podcast and promote it to the right audience. So You Want to Start a Podcast gives you the tools you need to start a podcast—and the insight to keep it thriving.” (Catalogue)
How to Start and Grow a Successful Podcast : Tips, Techniques and True Stories from Podcasting Pioneers / Smith, Gilly
“The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life’s Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world. This is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers: – Recognising who your show is for, deciding what it is about and where to find inspiration. – Deciding on the format and working on structure and script. – Hosting, casting and interview techniques. – Production expertise – from equipment you’ll need to editorial tips and determining the ideal length of your show. – Distribution – deciding on a release schedule, show art, metadata and how to distribute. – Growing your podcast – promotion and building community among fans. With original material throughout, case studies from podcasters across genres and a companion podcast featuring interviews with the pioneers, this is a first in guides to podcasting.” (Catalogue)
If you need more information please contact the Prosearch team at the library. We can help you find information across a range of perspectives and resources. All enquiries are treated in confidence.
