Digital inclusion and the gender divide

Today, 8 March, marks International Women’s Day and this year the UN Women’s theme for the day is DigitAll : Innovation and technology for gender equality.

We delve into what that means for wāhine here in Aotearoa.

Entering into kōrero with us is Aleisha Amohia (Te Ātihaunui-a-Papārangi), tech expert at Catalyst IT and co-president of the Wellington branch of the National Council of Women.

As a woman in the tech industry Aleisha is advocating for the IT industry to be a more representative space, mentoring younger women and addressing the digital divide that sidelines a percentage of our population.  

“There are also real-world consequences for a tech industry lacking diversity. The products and services around us are all powered by tech or have technological aspects – tech touches everything. It can cause problems and possibly become dangerous if engineers and developers neglect to consider and include the needs and experiences of all potential users into their tech solutions”  Source 

Watch our interview with Aleisha here.


If you would like to know more about the work of the National Council for Women you can find details about the local branch and their meeting times on the website.

“Since 2017 we have been actively raising national consciousness about gender equality in twenty-first century Aotearoa New Zealand. The campaign is supported by a wide-range of people and organisations. Find out more on our Gender Equal NZ website”.

The local branch are also holding Fourth-wave: International Women’s Day Celebration on Saturday 11 March 2023,  Te Wharewaka o Poneke
Join us at Fourth-Wave, a festival which aims to celebrate intersectionality and empower women through kōrero and performance.
Fourth-Wave is named after the most recent feminist movement, characterised by intersectionality, internationalism, solidarity, and the use of technology and the Internet. The fourth wave of feminism seeks greater gender equality by focussing on gendered norms and the marginalisation of women in society.

As discussed in the video, Wellington City Libraries also offers a range of services and programmes to assist in addressing the digital divide. 

Among the offerings are : Free computer and internet use, Digital catchup sessions for adults, Techtime and Code club for children and young people. (Refer to our events calendar for more details about these sessions). 
 
For those who meet the criteria, Newtown, Kilbirnie and Arapaki branch libraries offer assistance to sign up to Skinny Jump.
Skinny Jump is flexible prepaid broadband: Only $5 for 35GB of data, no contracts or credit checks, and the modem comes free of charge. You may be eligible for Skinny Jump if you are a family with children, are a job seeker, senior, live with a permanent disability, or live in social housing. Your address must also be covered by the Skinny network.   

You can also join via the Linden, Tawa, and Newlands community centres, who can sign you up and give you a modem.
 

Some of the resources we have to help understand the digital divide and gender inequity.

How to recognize privilege – and uplift those without it (TED talk)

Depending on your lot in life, you may see the status quo as a result of unearned privilege or a simple reflection of merit. Backed by statistics and personal stories, lawyer Mariam Veiszadeh offers a much-needed perspective check on the quasi-equality touted in business today, calling for real change in workplace diversity and inclusion that routs out biases rather than replicating them.

Shouting zeros and ones : digital technology, ethics and policy in New Zealand
“This vital book is a call to action: to reduce online harm, to protect the integrity of our digital lives and to uphold democratic participation and inclusion. A diverse group of contributors reveal the hidden impacts of technology on society and on individuals, exploring policy change and personal action to keep the internet a force for good. These voices arrive at a crucial juncture in our relationship to fast-evolving technologies”–Publisher information.” (Catalogue)

More zeros and ones : digital technology, maintenance and equity in Aotearoa New Zealand
“Many of today’s digital technologies inadvertently amplify the power structures and prejudices of wider society. By examining the way digital tools and platforms are designed, built, and maintained, this BWB Text aims to identify how we can do better for everyone in Aotearoa. Following on from the success of Shouting Zeros and Ones (BWB Texts), this fresh collection includes writers with specific expertise in applying topics such as environmental science, law and Te Tiriti o Waitangi to recent developments in technology. More Zeros and Ones continues the exploration of emerging issues for digital technology and society in Aotearoa New Zealand.” (Catalogue)

Girls who code : learn to code and change the world / Saujani, Reshma
“Introduces the relevance of coding and shares down-to-earth explanations about coding principles and real-life stories of women programmers who work at such places as Pixar and NASA.” (Catalogue)

 

 

Ada Lovelace cracks the code
“Growing up in nineteenth century London, England, Ada is curious about absolutely everything. She is obsessed with machines and with creatures that fly. She even designs her own flying laboratory! According to her mother, Ada is a bit too wild, so she encourages Ada to study math. At first Ada thinks: Bleh! Who can get excited about a subject without pictures? But she soon falls in love with it. One day she encounters a mysterious machine, and from that moment forward Ada imagines a future full of possibility.”–Back cover.” (Catalogue)

 

The future of tech is female : how to achieve gender diversity / Branson, Douglas M
“An accessible and timely guide to increasing female presence and leadership in tech companies Tech giants like Apple and Google are among the fastest growing companies in the world, leading innovations in design and development. The industry continues to see rapid growth, employing millions of people: in the US it is at the epicenter of the ……” (Catalogue)

 

 

Women in tech : take your career to the next level with practical advice and inspiring stories / Van Vlack, Tarah Wheeler
“”Jam packed with insights from women in the field,” this is an invaluable career guide for the aspiring or experienced female tech professional (Forbes) As the CEO of a startup, Tarah Wheeler is all too familiar with the challenges female tech professionals face on a daily basis. That’s why she’s teamed up with other high-achieving women within the field–from entrepreneurs and analysts to elite hackers and gamers–to provide a roadmap for women looking to jump-start, or further develop, their tech career. In an effort to dismantle the unconscious social bias against women in the industry, Wheeler interviews professionals like Brianna Wu (founder, Giant Spacekat), Angie Chang (founder, Women 2.0), Keren Elazari (TED speaker and cybersecurity expert), Katie Cunningham (Python educator and developer), and Miah Johnson (senior systems administrator) about the obstacles they have overcome to do what they love. Their inspiring personal stories are interspersed with tech-focused career advice. Readers will learn: – The secrets of salary negotiation- The best format for tech resumes- How to ace a tech interview- The perks of both contracting (W-9) and salaried full-time work- The secrets of mentorship- How to start your own company- And much more BONUS CONTENT: Perfect for its audience of hackers and coders, Women in Tech also contains puzzles and codes throughout–created by Mike Selinker (Lone Shark Games), Gabby Weidling (Lone Shark Games), and cryptographer Ryan “LostboY” Clarke–that are love letters to women in the industry. A distinguished anonymous contributor created the Python code for the cover of the book, which references the mother of computer science, Ada Lovelace. Run the code to see what it does!” (Catalogue)

Geek girl rising : inside the sisterhood shaking up tech / Cabot, Heather
“This book “isn’t about the famous tech trailblazers you already know, like Sheryl Sandberg and Marissa Mayer. Instead, veteran journalists Heather Cabot and Samantha Walravens introduce readers to the … female entrepreneurs and technologists fighting at the grassroots level for an ownership stake in the revolution that’s changing the way we live, work and connect to each other”–Amazon.com.”Meet the women who aren’t asking for permission from Silicon Valley to chase their dreams. They are going for it–building cutting-edge tech start-ups, investing in each other’s ventures, crushing male hacker stereotypes, and rallying the next generation of women in tech. With a nod to tech trailblazers like Sheryl Sandberg and Marissa Mayer, Geek Girl Rising introduces readers to the fearless female founders, technologists and innovators fighting at a grassroots level for an ownership stake in the revolution that’s changing the way we live, work and connect. Readers will meet Debbie Sterling, inventor of GoldieBlox, the first engineering toy for girls, which topples the notion that only boys can build; peek inside YouTube sensation Michelle Phan’s ipsy studios, where she is grooming the next generation of digital video stars while leading her own mega e-commerce beauty business; and tour the headquarters of The Muse, the hottest career site for millennials, and meet its intrepid CEO, Kathryn Minshew, who stared down sexism while raising millions of dollars to fund the company she co-founded. These women are the rebels proving that a female point of view matters in the age of technology; as a woman, you can rock big returns if you have a big idea and the passion to build it.”–Jacket.” (Catalogue)

Whose global village? : rethinking how technology shapes our world / Srinivasan, Ramesh
“In the digital age, technology has shrunk the physical world into a “global village,” where we all seem to be connected as an online community as information travels to the farthest reaches of the planet with the click of a mouse. Yet while we think of platforms such as Twitter and Facebook as open and accessible to all, in reality, these are commercial entities developed primarily by and for the Western world. Considering how new technologies increasingly shape labor, economics, and politics, these tools often reinforce the inequalities of globalization, rarely reflecting the perspectives of those at the bottom of the digital divide. This book asks us to re-consider ‘whose global village’ we are shaping with the digital technology revolution today. Sharing stories of collaboration with Native Americans in California and New Mexico, revolutionaries in Egypt, communities in rural India, and others across the world, Ramesh Srinivasan urges us to re-imagine what the Internet, mobile phones, or social media platforms may look like when considered from the perspective of diverse cultures. Such collaborations can pave the way for a people-first approach toward designing and working with new technology worldwide. Whose Global Village seeks to inspire professionals, activists, and scholars alike to think about technology in a way that embraces the realities of communities too often relegated to the margins. We can then start to visualize a world where technologies serve diverse communities rather than just the Western consumer.” (Catalogue)

Credible threat : attacks against women online and the future of democracy / Sobieraj, Sarah
“This book argues that the rampant hate-filled attacks against women online come are best understood as patterned resistance to women’s political voice and visibility that coalesce into an often-unrecognized form of gender inequality that constrains women’s use of digital public spaces, much as the pervasive threat of sexual intimidation and violence constrain women’s freedom and comfort in physical public spaces. What’s more, the abuse exacerbates inequality among women, as women of color, and Muslim, immigrant, and/or LBTQ women of all races, are disproportionately targeted. Drawing on in-depth interviews with women who have been on the receiving end of digital hate, Credible Threat shows that the onslaught of epithets and stereotypes, rape threats, and commentary about their physical appearance and sexual behavior come with great professional, personal, and psychological costs for the women targeted, but also with underexplored societal level costs that demand attention. The women’s accounts show that when effective, identity-based attacks undermine their contributions to public discourse, create a climate of self-censorship, and at times, push women out of digital publics altogether. Given the uneven distribution of toxicity, those women whose voices are already most under-represented (e.g., women from historically undervalued groups, those in male-dominated fields) are particularly at risk. In the end, identity-based attacks online erode civil liberties, diminish public discourse, limit the knowledge we have to inform policy and electoral decision-making, and teach all women that activism and public service are unappealing, high-risk endeavors to be avoided”– Provided by publisher.” (Catalogue)

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

Podcasting for business

The number of people who listen to podcasts is increasing annually.  Podcasts are an easy way to take in information, particularly when commuting or working out.

For a business this means a different/alternative way of delivering content to an audience.

This article, The power of podcasting gives an explanation as to why podcasts are an important component of marketing your business.

NZ’s National Association of Media Educators offers some resources on making podcasts at this link.

A great example of a business podcast series is Wellington NZ’s Imagine This. Fronted by journalist Jehan Casinader, Imagine This is a podcast about creative people who have started from their garages and kitchen tables, and built businesses that are making an impact. Right here in Wellington, in Aotearoa, and way beyond. Hear how they brought their wildest dreams to life, and what it’s like to do business in Wellington

If you find that inspiring and want to have a go at making your own podcast then consider using  Wellington City Libraries recording studio at the Hive, Johnsonville.

Tūhura HIVE Studio

Here at Tūhura HIVE, we have contructed a studio for you to come in and record and edit your musical and video creations. We used the philosophy of ‘Your best home setup’, so everything you do in the studio you can conceivably do at home. The studio is free for the first two hours of usage, then is $19p/hr after that.  Bookings are essential.

Bookings can be made by emailing the address provided in the link above or by calling 04 801 3004. Please provide your name, and preferred date and time.

If you want further information Wellington City Libraries has a number of resources in book, e-book or audiobook format.  You can link to the catalogue entries below and find out their locations and availability.

Profitable podcasting : grow your business, expand your platform, and build a nation of true fans / Woessner, Stephen
“Podcasting offers rich opportunities, especially if you do it right. Lays out a precise formula for creating, launching, marketing and monetizing podcasts in any industry.” (Catalogue)

 

 

Podcasting marketing strategy : a complete guide to creating, publishing and monetizing a successful podcast / Rowles, Daniel
“Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.” — Provided by publisher.” (Catalogue)

So you want to start a podcast : finding your voice, telling your story, and building a community that will listen : 7 steps to take you from idea to hit show / Meinzer, Kristen
“A comprehensive step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing – while offering plenty of encouragement and insider stories along the way. Though they are the fastest-growing form of media, podcasts are actually difficult to create—and even harder to sustain. Few know the secrets of successfully creating a knockout podcast better than Kristen Meinzer. An award-winning commentator, producer, and former director of nonfiction programming for Slate’s sister company, Panoply, Meinzer has also hosted three successful podcasts, reaching more than ten million listeners. Now she shares her expertise, providing aspiring podcasters with crucial information and guidance to start their own audio forum. Meinzer believes that we each have a unique voice that deserves to be heard. But many of us may need some help transforming our ideas into reality. So You Want to Start a Podcast asks the tough questions to help budding podcasters define and achieve their goals, including: Why do you want to start a podcast? Think about specifically why you want to start a podcast versus a blog, zine, YouTube channel, Instagram feed, or other media outlet. Find out if a podcast is really the best way to tell your story. What is your show about? For any advertiser, corporate partner, or press outlet, you need a snappy pitch. How would you describe what you want to do in two to three sentences? Who is your podcast for? Who are you trying to reach? How will your content and tone appeal to those listeners? How is your show going to be structured? Create a step-by-step map planning the show out. Think about length, segments, interviews, advice, news reads, and other aspects of successful podcasts you can adapt for your own. With this motivational how-to guide—the only one on the subject available—you’ll find the direction you need to produce an entertaining and informative podcast and promote it to the right audience. So You Want to Start a Podcast gives you the tools you need to start a podcast—and the insight to keep it thriving.” (Catalogue)

How to Start and Grow a Successful Podcast : Tips, Techniques and True Stories from Podcasting Pioneers / Smith, Gilly
“The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life’s Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world. This is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers: – Recognising who your show is for, deciding what it is about and where to find inspiration. – Deciding on the format and working on structure and script. – Hosting, casting and interview techniques. – Production expertise – from equipment you’ll need to editorial tips and determining the ideal length of your show. – Distribution – deciding on a release schedule, show art, metadata and how to distribute. – Growing your podcast – promotion and building community among fans. With original material throughout, case studies from podcasters across genres and a companion podcast featuring interviews with the pioneers, this is a first in guides to podcasting.” (Catalogue)

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

Creating and promoting video business content

Sometimes the best way to demonstrate or promote a business service is to do it by video.

This can then be shared with customers and prospective customers via online platforms.

Depending on what your business does, or the message it wants promote, one way to do this is using YouTube.

This article How To Create A Business YouTube Channel takes “… an in-depth look at all the steps involved with how to create a YouTube channel for your business”.

But first, consider what the story is that you want to tell.

Like, comment, share, buy : the beginner’s guide to marketing your business with video storytelling / Creek, Jonathan
“Unlocks the secret of making your own videos that will go viral, with content you can write yourself and video you can film easily with your smartphone. In this interactive, activity-based book, learn how to master and apply the art of viral videos.” (Catalogue)

 

Then consider where and how to make your video.  Why not consider using the Wellington City Libraries recording studio at the Hive, Johnsonville?

Tūhura HIVE Studio

Here at Tūhura HIVE, we have contructed a studio for you to come in and record and edit your musical and video creations. We used the philosophy of ‘Your best home setup’, so everything you do in the studio you can conceivably do at home. The studio is free for the first two hours of usage, then is $19p/hr after that.  Bookings are essential.
Bookings can be made by emailing the address provided in the link above or by calling 04 801 3004. Please provide your name, and preferred date and time.

And lastly, with your video made and edited, you need to learn how to market it and turn that video into business. 

YouTube marketing power : how to use video to find more prospects, launch your products, and reach a massive audience / Miles, Jason
“Grab Your share of YouTube’s Billions of daily viewers. YouTube is one of the world’s most popular website which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers best practices for using itto drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy. Learn how to: Make great videos quickly and easily; Build brand loyalty with powerful videos; Drive traffic and revenue to your existing business; Advertise on YouTube; and Monetize your YouTube work. This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes. YouTube Marketing Power is the only guide you need to take full advantage of today’s most powerful and inexpensive marketing tools.” (Catalogue)

The YouTube formula : how anyone can unlock the algorithm to drive views, build an audience, and grow revenue / Eves, Derral
“This book will provide everything a YouTube creator needs to optimize their content strategy, including in-depth, applicable strategies for how to launch a channel, drive massive view and subscriber growth, build a brand and increase engagement, improve searchability, and drive commerce through YouTube. This book will explain things about YouTube’s algorithms that haven’t been taught in any other book about the platform, and it will be done in an easy-to-follow format. It will have case studies and real answers from creators and businesses who are getting the results that every YouTube creator wants. It will take readers through the successful content creation process and how to follow-through and follow-up for best results”– Provided by publisher.” (Catalogue)

YouTube channels / Ciampa, Rob
“You too can be on YouTube. With two billion monthly users, YouTube is the place you want to be to promote your business or attract an audience for your talents. This quartet of YouTube content and marketing experts shows you how to launch a channel, create quality videos, develop your audience, and interact with your viewers. You’ll discover how to build a business around your channel or how to add a YouTube channel to existing marketing plans”–Page 4 of cover.” (Catalogue)

Of course, there are other social media platforms on which to host video.  These will be covered in future posts.  In the mean time though if you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.