Wellington Business Success Stories Get The Podcast Treatment

WellingtonNZ has launched its first ever series of podcasts – Imagine this with Jehan Casinader – featuring industry leaders, maverick minds and change makers.

Series-host Jehan Casinader, a leading New Zealand journalist, teases out the respective journeys of business leaders, innovators and creatives. The result is a deeper insight into the ups and downs of growing a business, and why these people have chosen to do so from Wellington.

Access the podcasts here

Making effective social media posts over the holiday season

Don’t neglect your social media posts during the busy lead up to Christmas but do make them effective.

This article  offers some good advice on managing social media posts over the festive season and how to effectively engage and inform clients.

There’s some interesting, related, links at the bottom of the article.

If you need more information please contact the Prosearch team at the library.  We can help you find information across a range of perspectives and resources.  All enquiries are treated in confidence.

 

Using Linkedin for professional networking

Linkedin is an American based, international social networking site utilised by professionals and entrepreneurs.  It can be used to connect and keep in touch with colleagues, peers, or companies.  It is also a form of promotion of oneself or a business.

If you don’t have a Linkedin profile then following the University of Canterbury’s helpful guide How to set up a Linked in profile will get you started.

If you would like to know more about how to use Linkedin to market your business then Stuff’s
Four ways to Incorporate Linkedin into your marketing strategy makes interesting reading

For the not-for-profit sector Elizabeth Negoni’s article,
Digital Storytelling: 5 best practices to activate supporters on LinkedIn available through Business Entrepreneurship database discusses effective ways to improve digital story telling in order to “attract, engage and activate supporters” (Library registration is required to access this article).

For a more indepth look at how best to make LinkedIn work for you check out Linkedin In for dummies in which entrepreneurship guru Joel Elad clues you in on the essentials.

LinkedIn / Elad, Joel
“LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn’s 660+ million members in over 200 countries, as well as an expert guide to the platform’s tools and features and the proven tactics that get you noticed. In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you’ll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you’re looking to hire for your company, recruiting top candidates.” (Catalogue)

For more resources like these search the Wellington City Libraries catalogue here 

If you require more information on this topic please contact our team via email  or on 021 596 274