Enhancing your online presence for Level 3 Covid-19 restrictions

So many businesses will be thinking how can I convert my current face to face customers into online customers. Hopefully, some of these Lynda.com courses will help you with that.
Sales: Business to Consumer online sales
It is well-known that many consumers prefer the simplicity of online purchasing, but for many of us, everyday items are usually purchased face to face. If Covid-19 Level 4 restrictions are lifted soon, many businesses will need to sell online, in a non-contact way in order to remain afloat. In this course, learn about the opportunities of B2C.

Learning Shopify
Create a simple online store with Shopify, the trusted and easy-to-use ecommerce tool.

Developing adaptability as a manager
With digital transformation and disruption everywhere (ie our present situation) being adaptable is a foundational skills for managers allowing you to responds to change in a positive, resilient way, and seize new opportunities.

Social media marketing with Facebook and Twitter
This course teaches you how to use social media to promote your business, and learn how Facebook differs from Twitter and how to adjust your strategy to succeed on both platforms.

New business and management books

Syndetics book coverThe snowball effect : communication techniques to make you unstoppable / Andy Bounds.
“A reference of communication techniques…The Snowball Effect is an interesting and useful book: not a cover to cover read, but something to refer to and pick out the parts or technique that best applies to a given communications situation or problem, such as persuading people to your point of view or trying something new. The key suggestion is that your communication results in a “do” message; that is, it results in a defined action to be carried out – that the basis of all effective communication is to define an action with the expectation it is to be done. The book makes the point that a lot of business communication, while actions are implicit, they are too rarely explicitly communicated as the specific purpose of that communication…It is simple, concise and a useful aide-memoire to something we should be doing in the normal course of events, but often fail to do. From this point of view, I found the book interesting and helpful for which I give it 4 stars.” (Amazon UK reviewer)

Syndetics book coverUnrelenting innovation : how to build a culture for market dominance / Gerard J. Tellis.“This book is meant to become a classic!
…Innovation is a key priority of every firm. However, defining innovation is really hard, the concept itself is vague, and managerial solutions to foster innovation are elusive. In this book, Gerard Tellis puts forward the first clear, succinct, and elegant definition of innovation and what it means to be innovative. In addition, he backs up several academic lessons on innovation with surprising, interesting, and deep discussions of business cases…The main thesis of Gerard Tellis in this book is that innovation is not driven by firm size, or by market conditions, it is not even related to current innovations or technologies owned by firms. Tellis’ answer: It is the firm’s culture what really drives innovation! The book outlines the main elements of innovative culture and the traits and practices that are key for building it. (Amazon reviewer)

Syndetics book coverCrisis communications : the definitive guide to managing the message / Steven Fink.“Highly recommend for every comms person and organization leader…Fink gives the reader a toolkit for dealing with new media. The book is loaded with great insight on case studies we’re all familiar with–BP, Toyota, and many others. The book has a corporate bent, but all the tools and advice can be scaled to any size organization. Fink’s summary of the effect of good crisis communications sets the tone for the whole book…”Good crisis communications can stave off crises or manage the perception of a crisis effectively when one occurs. Moreover, a company that handles its crises well typically emerges a better, stronger, and more respected company and management team than it was before. And it’s crisis communications that seals the deal.” (Amazon reviewer)

Syndetics book coverBuilt in social : essential social marketing practices for every small business / Jeff Korhan.“”Social media expertise with a friendly voice…Though I’ve had a social business for many years, I still learned plenty from this book – especially about helping other businesses successfully transition to this new landscape, and why they must. I also appreciated Jeff’s friendly writing style and storytelling – the real-life business examples show that his wisdom extends far beyond social media. Reading this book helped me better understand my customers, my business, and my marketing…There are plenty of nuts and bolts instructions here for the social media beginner, but more importantly there are fundamental ideas that will help those beginners understand WHY they are doing what Jeff suggests.” (Amazon reviewer)

Syndetics book coverThe lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets / Brant Cooper and Patrick Vlaskovits.
“Advice for entrepreneurs looking to build a business people actually want to invest inDesigned to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits join the conversation with their own personal experiences. The Lean Entrepreneur is designed to make lean startup and customer development principles immediately actionable no matter what the industry, size, or stage.This must-read book presents a lexicon of concepts and a universally applicable road map to success, as well as illustrative examples of innovative approaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music to investment and finance…”– Provided by publisher.

Syndetics book coverTalent, transformation, and the triple bottom line : how companies can leverage human resources to achieve sustainable growth / Andrew W. Savitz with Karl Weber ; foreword by Edward E. Lawler.
Employees are central to creating sustainable organizations, yet they are left on the sidelines in most sustainability initiatives along with the HR professionals who should be helping to engage and energize them. This book shows business leaders and HR professionals how to: motivate employees to create economic, environmental and social value; facilitate necessary culture, strategic and organizational change; embed sustainability into the employee lifecycle; and strengthen existing capabilities and develop new ones necessary to support the transformation to sustainability. This book also demonstrates how leading companies are using sustainability to strengthen core HR functions: to win the war for talent, to motivate and empower employees, to increase productivity, and to enliven traditional HR-related efforts such as diversity, health and wellness, community involvement and volunteerism. In combination, these powerful benefits can help drive business growth, performance, and results. (Syndetics)

The State of Social Media Marketing Report

This September 2012 report published by Awareness, a social marketing software company was based on “The Social Economy: Unlocking Value and Productivity through Social Technologies”, the July 2012 by the McKinsey Global Institute. The September report “surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise.” The report came up with 7 Key points:

There was a “Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment
50% of respondents were looking for tighter integration of all their marketing methods
Social Marketers Are Starting to Measure What Matters
Marketers Are Yet to Tap into the True Potential of Social
Social Marketing Budgets and Resources Quite Insufficient to Drive Value.
The Top Social Platforms were still Facebook, Twitter and Linked in
22% of respondents were looking to outsource social media measurement”

These key points were elaborated on in much more detail, so this is a really useful report for NZ businesses/organisations to read.

Librarians offer plenty in a social media world

This is a great article which shows how librarians are still relevant in the age of the internet. The Bivings Report: How Librarians offer plenty in a social media world was published today and discusses tagging and classifying (is there a difference), how to search better and to find less accessible information.  If you are a researcher or a business person – have a read.

The rise of apps culture

This recent report from the Pew Research Centre examines how many people with applications on their phones actually use them.  The report was done in association with Nielsen and found that 35% of adults have cell phones with apps, but only two-thirds of those who have apps actually use them”.  

The survey interviewed 1917 users , and the report brings to light an interesting range of statistics.

Thanks to docuticker

Foursquare and all the buzz about location based social media

It seems that everywhere I look I see references to Foursquare and location based social media services.   If you have a Wellington City Library card have a look at the following.  If you haven’t used our www.mygateway.info  site within the last month, you will need to authenticate first here     

As Foursquare moves beyond hipsters, big brands check in 

Forget Foursquare: why location marketing is new point-of-purchase

Foursquare set to rocket

and here  for these articles

Getting Customers to ‘Check In’ With Foursquare

Online reputation: Get your bearings