Making your Business Stand Out: The Basics of Branding – course


WHS’S Community Education Centre is offering a course in Making your Business Stand Out: The Basics of Branding, starting in October and running for four weeks.

You will figure out who your customer audience is, so that your brand is effective. Discover how to create an impactful, powerful visual brand for your business without breaking the bank! Learn who to hire to help you, where to find them and how much they cost. No graphic design knowledge necessary!

Learn more here

Branding is a hot topic right now and WCL has a number of new book titles on aspects of the importance of building your business brand.

Check out :

Marketing mess to brand success : 30 challenges to transform your organization’s brand (and your own) / Miller, Scott Jeffrey
“In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains.” (Catalogue)

 

Magnetic stories : connect with customers and engage employees with brand storytelling / Dolan, Gabrielle
“Your brand is the stories people share about you when you’re not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organization; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise — everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.” (Catalogue)

If you need more information please contact the Prosearch team at the library. We can help you find information across a range of perspectives and resources. Or call 021 596 274