It’s no secret librarians love freebies. If library conferences are anything to go by, vendor branded stationery items and tote bags are always in demand. Library distributor Baker and Taylor’s Cat bags have gained the status of collectors’ items in the library world.

For a small to medium business is it worth investing in such giveaways and promotional items?

While it may seem a large outlay for a small business this article in Forbes says yes :

Giving away free product benefits businesses more than any accountant would likely care to admit. It’s a strategy that will generate social media engagement, give your brand the microphone to sing their song and most importantly, get your name and product out where it can shine.

The Overlooked Value of Promotional Items supports this, quoting a report that found that branded mugs were more effective than radio and television when it came to advertising.

There are numerous companies in New Zealand who specialise in producing branded products.

Google “promotional items”, “promotional products” or “corporate gifts” and you will find a wide range of items on offer.

The companies will work with you to select appropriate products and assist with the artwork needed for the branding.

Like everything there are trends to promotional giveaways with branded facemasks being popular at present and reusable, eco-friendly products also rating highly.

If you need more information please contact the Prosearch team at the library. We can help you find information across a range of perspectives and resources. All enquiries are treated in confidence.