The creative’s guide to starting a business / Kelsall, Harriet
“‘A book to devour from start to finish – easy to do as it is accessibly-written and oh so fascinating – and then to dip into later for reference.’ – Joanna Reeves Do you have a passion for making beautiful objects? Are you wondering whether you can take the next step and turn your creativity into a career? This inspirational guide offers easy-to-follow advice from talented and creative industry experts. There are practical exercises that will help you sell your creations, choose the right time to start your business, and guide you through as you do so. With The Creative’s Guide to Starting a Business, you will discover the best way to create pieces that sell, write a business plan, identify and reach customers, research the competition, price products and test the market and promote the business successfully. Packed with interviews, encouraging real life stories, and tips from successful entrepreneurs who started with a passion and turned it into their own successful, creative business, this practical guide will take you through the very first steps of defining creative and financial success to ultimately establishing a rewarding start-up.” (Catalogue)
From hire to fire : & everything in between : managing the employee life cycle – hire, manage, welleing & exit / Hawker, Natasha
“The barrier to start a business is at its lowest but the task to start, build and run one is as difficult as it has ever been. There are legal challenges to be faced within employment law; there’s the cost of hiring and managing employees, whilst trying to avoid and prevent sexual harassment, bullying and terminations – to name just a few. From Hire to Fire & Everything In Between reveals Natasha’s 9 Step Employee Life Cycle, which shares everything you need to know about Human Resources and makes managing your employees’ career journey easier. Doing the right thing by your employees is good for them and for business.” (Catalogue)
The messy middle : finding your way through the hardest and most crucial part of any bold venture / Belsky, Scott
“Silicon Valley is full of start-up success stories; every day stories emerge of a new company with the potential for a billion-dollar valuation and plans for global domination. But what can we really learn from these stories? How many of these start-ups are genuinely successful in the long term? When nine out of ten start-ups end in spectacular burnout, how can we ensure our own success story? While most books and press focus on the more sensational moments of creation and conclusion, The Messy Middle argues that the real key to success is how you navigate the ups-and-downs after initial investment is secured. It will give you all the insights you need to build and optimize your team, improve your product and develop your own capacity to lead. Building on seven years’ of meticulous research with entrepreneurs, small agencies, start-ups and billion-dollar companies, Scott Belsky offers indispensable lessons on how to endure and thrive in the long term.” (Catalogue)
The Art of Communication: How to be authentic, lead others and create strong connections [hardback] / Apps, Judy
“Bring nuance, depth, and meaning to every conversation you have The Art of Communication is for anyone who senses that they could be communicating on a deeper level. Perhaps you are a confident communicator but suspect there may be more to the art of conversation that you have not yet been able to access. Or perhaps you feel that your conversations lack depth and meaning and that you’d like to enrich your relationships with others, if only you knew how. This book will address your concerns and show you how to engage wholeheartedly with others. There’s more to conversation than just clear, rational thinking. Left-brain rationality is important, of course, but neuroscience increasingly shows that the right-brain skills of creativity, intuition and spontaneity are essential in good communication. In this guide, you’ll discover ways of tapping into the full conversational potential that lies dormant within you, adding a level of nuance and watching the result as your relationships blossom. You may even find that untapped value in the form of new insights, ideas and creative thoughts, emerges from your daily conversations.
- Access the more nuanced arts of conversation to create strong connections and tangible results
- Build cross-disciplinary, cross-cultural connections to communicate effectively with people from different backgrounds
- Activate your whole mind — not just your intellect — to bring creativity and depth to communication
- Learn to be open-hearted, spontaneous, vulnerable, intuitive, and captivating in every conversation you hold
From communication guru and bestselling author Judy Apps, The Art of Communication will show you how to breathe life into your relationships and produce powerful new thinking enabling you to transform the world you live in.” (Catalogue)
The business models handbook : templates, theory and case studies / Hague, Paul N.
“Benefit from a reliable collection of the most valuable business models, including detailed coverage of each model, expertly explained theory, as well as case studies and supporting templates. Business frameworks are extraordinarily valuable professional tools. They add structure and clarity to business problems, and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of its purpose and details of how it will help an organisation grow and be profitable. Each model is supported by a real world case study, and enhanced by a handy visual graphic that the reader can use as a template for their own day-to-day work. Meticulously prepared and researched, The Business Models Handbook covers 50 of the best known and most widely used frameworks, including the Ansoff matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit chain and many more. Authored by Paul Hague, a leading global market researcher with a background working on over 3,000 different research projects, this is a truly invaluable resource for any student or professional.” (Catalogue)