This September 2012 report published by Awareness, a social marketing software company was based on “The Social Economy: Unlocking Value and Productivity through Social Technologies”, the July 2012 by the McKinsey Global Institute. The September report “surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise.” The report came up with 7 Key points:
There was a “Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment
50% of respondents were looking for tighter integration of all their marketing methods
Social Marketers Are Starting to Measure What Matters
Marketers Are Yet to Tap into the True Potential of Social
Social Marketing Budgets and Resources Quite Insufficient to Drive Value.
The Top Social Platforms were still Facebook, Twitter and Linked in
22% of respondents were looking to outsource social media measurement”
These key points were elaborated on in much more detail, so this is a really useful report for NZ businesses/organisations to read.