Management Recent Picks
August 2010
The title-underlined links will take you directly to our catalogue.
Some featured items are linked via a book cover to enable you to read more reviews.
Building social business: the new kind of capitalism that serves humanity's most pressing needs , Muhammad Yunus with Karl Weber.
The author, Mohammed Yunus, is the 2006 Nobel Peace Prize winning economist for his work in micro-credit to end poverty in Bangladesh. Over the years he realized that his micro-lending work resulted in the creation of a very different kind of business, one whose focus is social good rather than profit. He calls it "Social Business"...; Overall this is a great book, telling of what might evolve into a massive shift in how capitalist economies operate. Social Business fills an important gap left by capitalism and can also sit comfortable alongside it; (Amazon reviewer)
The complete career makeover , Nic Paton.
"I found the book absorbing, comprehensive and encouraging, and I wish I'd such a book when I was making my own career change. It covers the subject of career-changing from all the main aspects, including personal attributes, financial implications and sources, and a wealth of practical details to be considered by anyone making a break. The style throughout is friendly and practical, and evidently written from a deep knowledge of the issues involved. Most importantly, when I read the parts which related to my own circumstances, they were very accurate both from a factual standpoint and in dealing with the personal issues involved." (UK Amazon reviewer)
Guerrilla marketing goes green : winning strategies to improve your profits and your planet. , Jay Conrad Levinson and Shel Horowitz.
"Going Green: Ahead of the Curve...; At a time when there seems to be an endless flow of news media information about environmental disasters, clean energy, and failed communication efforts, Guerrilla Marketing Goes Green answers the call. This special book provides the framework for conducting ethical marketing campaigns, while helping you understand what you can do to reduce your carbon footprint. It is a timely and ingenious book that can and will help in all areas of your marketing communication spectrum. Every C-Level office should have a copy on the office bookshelf and practitioners should keep it on their desks as a reference." (Amazon reviewer)
Negotiauctions : new dealmaking strategies for a competitive marketplace , Guhan Subramanian.
"For anyone who likes Freakonomics-style books, this is great. The writing is clear and the topic compelling. If you have any interest in deal-making, markets, negotiation, auctions, or are just a smart, curious person who wants to learn a little more about how things are bought and sold, this is a nearly-perfect book. You won't look at ebay, or buying a new car, the same again". (Amazon reviewer)
Six steps to creating profit : a guide for small and mid-sized service-based businesses, Patricia Sigmon.
"Ms Sigmon dishes out an insightful, informative and easy reading resource for navigating your business through these rough times and offering practical tips to keep growing and ensuring a profitable business. I've already begun to utilize the checklists with great success. This is a must read for anyone contemplating starting a new business, or for anyone interested in maximizing the potential for an existing endeavor. It will also read well for those who advise their client's on remaining successful and profitable in their businesses. You'll read it once and certainly refer back to it for all the great tips and advice". (Amazon reviewer)
10 steps to successful customer service , Maxine Kamin.
Speed thinking : how to thrive in a time-poor world, Ken Hudson
Unleashing talent, Harvard Business Press.
The vibe : the marketing handbook for every product, service and industry , Gary Bertwistle.
UK London Viral loop : the power of pass-it-on, Adam L. Penenberg.
How brands grow : what marketers don't know, Byron Sharp ; and the researchers of the Ehrenberg-Bass Institute.
Making money from home : how to run a successful home-based business, Donna Partow.
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