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Fashion Friday, Style Catalogue

Viva La Juicy!

10.07.15 | Comment?


jcImage: Juicy Couture Instagram

I’m a massive fan of Juicy Couture. It’s such a bright and fun brand. I especially love their jewellery – those charms are so freakin’ adorable! And ADDICTIVE.

So imagine my delight when I found their new book here at the library:

Syndetics book coverThe glitter plan : how we started Juicy Couture for $200 and turned it into a global brand / Pamela Skaist-Levy and Gela Nash-Taylor with Booth Moore.The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand
“While working together at a LA boutique, Pamela Skaist-Levy and Gela Nash-Taylor became friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends’ project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.” (Syndetics summary)


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