Fashion Friday, Style Catalogue

Winter Showcase 2013

15.03.13 | Comment?

Omg, last Friday night was sooooo cool. I was lucky enough to receive a VIP invite to the Winter Showcase 2013, held by young Wellington fashion labels Love Hotel, Mardle, highnoontea and phillipa&alice. Each label debuted their Autumn/Winter 2013 collection, which are all currently available online or in store.

It was held at Willis York Salon and, my word, did it get PACKED OUT! It was so busy that, unfortunately, some show-goers even had to be turned away. So busy. I don’t know if you’ve ever been up there? The salon has a very chic, edgy vibe; much like a New York-style loft, which complemented the fashion show incredibly well.


A T-shaped runway was edged with fairy lights (gorgeous) and at the end there were four chairs, each with a label name above it and done up beautifully – you could really see the designer’s touch on each of the displays, and I felt that each one really reflected the label’s style. (My fave’s on the left – that antique phone is BEAUTiful, and I neeeeed a chair like that! Love the colour tone that the glass brings in, too).

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To start the show, four models came out in lingerie and got dressed from the piles of clothing that were on each of the chairs. It was such a great start to the show – so much more interesting than the standard walk-out. A full runway show followed, and my goodness, the looks were sooooo cool. I loved the models’ hair – it was big and volumous, clipped into gorgeous 60s styles but still with a contemporary edge. If I could do that with my hair, I’d be rocking it daily. The clothes were gorgeous, too, naturally – I saw plenty that I wanted to buy!!




Which was lucky, because everything that was modelled was available to buy straight afterwards in a temporary pop-up shop, which was open at Willis York Salon for the evening and also all day the following day.

The music was amaze (they had their own dj) and there was such a great vibe. Check out the video on this page to see for yourself! I had the best night, it was so fun and sooo chic. Also, it was incredibly re-assuring to see such brilliant and promising young talent in our fashion industry.

The fabulous designers, left to right: Sheryl (highnoontea), Ella and Harriet (Love Hotel), Philippa & Alice (philippa& alice) and Shiana (Mardle).

All of these photos (apart from my own instagram wonders) are brought to you courtesy of Caroline Atkinson at Caroline Atkinson Photography. Big ups for the beautiful shots! And a huge thanks to Love Hotel for the invite. Stay tuned for more deets on these lovely ladies next week. 😉

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