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The Rise and Fall of Olympic Branding

22.08.08 | Comment?

ColourLovers is a very nice blog about design. They have created a history of modern Olympic design, beginning with the 1896 games in Athens and ending with the proposed (and controversial) design for the 2012 games in London. I like the trivia noted next to each design. Did you know that one of the gymnasts at the 1904 Olympics won six medals – with a wooden leg? Or that in 1912 a wrestling match lasted 11 hours?!

It makes no mention of the mascots created for each Olympics, unfortunately.


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