Wanting to upgrade your technology skills or your business knowledge? Use Lynda.com for free with your WCL Card

The workplace today demands continuing skills development. Whether you are looking to learn business, software, technology, and creative skills to meet your personal or professional goals Lynda.com is one of the best sources for online learning. Normally, using Lynda.com requires a paid subscription, but as a Wellington City Libraries member you have free and unlimited access to over 3500 online tutorials and courses via Lynda.com. Thinking of changing careers, there is a Career Development Guide with some great 2018 videos “Resume Makeover”, “figuring your next move” “taking charge of your career”. The videos let you work at your own pace and are designed to cater for every level of experience.

Have a look, you won’t be disappointed

The State of Social Media Marketing Report

This September 2012 report published by Awareness, a social marketing software company was based on “The Social Economy: Unlocking Value and Productivity through Social Technologies”, the July 2012 by the McKinsey Global Institute. The September report “surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise.” The report came up with 7 Key points:

There was a “Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment
50% of respondents were looking for tighter integration of all their marketing methods
Social Marketers Are Starting to Measure What Matters
Marketers Are Yet to Tap into the True Potential of Social
Social Marketing Budgets and Resources Quite Insufficient to Drive Value.
The Top Social Platforms were still Facebook, Twitter and Linked in
22% of respondents were looking to outsource social media measurement”

These key points were elaborated on in much more detail, so this is a really useful report for NZ businesses/organisations to read.

The Global Information Technology Report 2012: Living in a Hyperconnected World

This report, the 11th in the series comes about as a collaboration between the World Economic Forum and Insead.  It is an impressive piece of work (11MB) and is   “aimed at identifying, measuring, and benchmarking the drivers of national capacity to leverage ICT to boost competitiveness and well-being and their impacts”.  Some of the chapters which may be of interest are:

The Convergence of Information and Communication Technologies Gains Momentum

 Mobile Broadband: Redefining Internet Access and Empowering Individuals

 The Wisdom of the Cloud: Hyperconnectivity, Big Data, and Real-Time Analytics  

Trusting the Unknown: The Effects of Technology Use in Education

Thanks to docuticker

Could 3D Printing Change the World: Technologies, Potential, and Implications of Additive Manufacturing

From the Atlantic Council  (a non partisan institution devoted to promoting transatlantic cooperation and international security) comes this October 2011 report about 3D Printing/Additive Manufacturing (AM) 3D Printing/Additive Manufacturing (AM) which they see as a “revolutionary emerging technology” that could transform the approaches to design and manufacturing and in doing have huge implications for the existing social, geopolitical, economic systems.  It is a fascinating report which concludes with “AMI is on a track to move beyond a mere emerging techology into a truly transformative technology: The ability to locally print almost any designable object would have strong repercussions across our society.”

The rise of apps culture

This recent report from the Pew Research Centre examines how many people with applications on their phones actually use them.  The report was done in association with Nielsen and found that 35% of adults have cell phones with apps, but only two-thirds of those who have apps actually use them”.  

The survey interviewed 1917 users , and the report brings to light an interesting range of statistics.

Thanks to docuticker

Cool IT Leaderboard

The “leaderboard evaluates company performance on their efforts to offer economy-wide technological climate solutions that contribute to global greenhouse gas reductions, initiatives to reduce emissions from their own footprint, and their active engagement in political advocacy and support for science based climate and energy policies”.  This is Greenpeace’s third leaderboard. 

Thanks to Resourceshelf