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Archive for the 'Social media' Category

The snowball effect : communication techniques to make you unstoppable / Andy Bounds.“A reference of communication techniques…The Snowball Effect is an interesting and useful book: not a cover to cover read, but something to refer to and pick out the parts or technique that best applies to a given communications situation or problem, such as […]

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This September 2012 report published by Awareness, a social marketing software company was based on “The Social Economy: Unlocking Value and Productivity through Social Technologies”, the July 2012 by the McKinsey Global Institute. The September report “surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise.” The report came […]

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This is a great article which shows how librarians are still relevant in the age of the internet. The Bivings Report: How Librarians offer plenty in a social media world was published today and discusses tagging and classifying (is there a difference), how to search better and to find less accessible information.  If you are a […]

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The rise of apps culture

This recent report from the Pew Research Centre examines how many people with applications on their phones actually use them.  The report was done in association with Nielsen and found that “35% of adults have cell phones with apps, but only two-thirds of those who have apps actually use them”.   The survey interviewed 1917 users , […]

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It seems that everywhere I look I see references to Foursquare and location based social media services.   If you have a Wellington City Library card have a look at the following.  If you haven’t used our www.mygateway.info  site within the last month, you will need to authenticate first here      As Foursquare moves beyond hipsters, big brands […]

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This item comes from by Ekaterina Walter who is a social media strategist at Intel. and responsible for social networking strategy and social media enablement writing in the very highly rated blog  Social media examiner

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