Wellington City Libraries' Business Blog » online

The elephant that became a tiger

marilyn — Mon, 15 Aug 2011 01:16:57 +0000

From the Cato Institute this is report looks at how with twenty years of economic reform India has risen to become a potential superpower and has achieved dramatic growth recently. However, it still has a long way to go, with the World Bank’s Doing Business report ranking India just 134th of 183 countries in how easy it is do business there. Good governance is lacking, with corruption still running rife.

Thanks to docuticker

Librarians offer plenty in a social media world

marilyn — Thu, 23 Jun 2011 02:26:01 +0000

This is a great article which shows how librarians are still relevant in the age of the internet. The Bivings Report: How Librarians offer plenty in a social media world was published today and discusses tagging and classifying (is there a difference), how to search better and to find less accessible information. If you are a researcher or a business person – have a read.

Harvard Business Review at the library

fiona — Mon, 05 Jul 2010 22:18:20 +0000

The latest issue is now available to read online using your library card. This month’s cover stories include:

The Execution Trap (why employees fail)
Empowered (how companies can use social media for innovation)
How hierarchy can hurt strategy execution
Stop the innovation wars (why companies shouldn’t resist innovation)

Interested? Enter your library card details here, and enjoy full access, courtesy of Wellington City Libraries.

Search engine marketing

marilyn — Tue, 17 Nov 2009 23:13:48 +0000

The U.K.’s Internet Advertising Bureau have produced a great resource which “contains best practice information for all basic and advanced search marketing techniques. Explanations of the key similarities between search engine policies are also included for trademarks, copyright, privacy, invalid clicks and intellectual property in campaigns”. Some of the topics covered are campaign research, demographic targeting and bid management techniques.

Thanks to Internet Resources Newsletter and Resourceshelf

Twitter for business

marilyn — Wed, 15 Jul 2009 03:42:04 +0000

At Mashable they have put up a “twitter guide book” which includes Twitter for business. All explained clearly and logically

Companies increasing reliance on Web 2.0

marilyn — Tue, 30 Jun 2009 22:49:02 +0000

In February and March 2009, consulting Firm Watson Wyatt talked to leaders of 181 companies to get their opinions regarding the use of social networking, blogs and webcasts. The report’s findings found that since the onset of worsening global economic conditions, companies are making much more use of Web 2.0 technology

Thanks to Resourceshelf

Tips on project management

marilyn — Wed, 04 Feb 2009 02:17:59 +0000

Although this is a company website ( Project Management Consultants UK) it is a very useful site with lots of free information written in a pithy style and incorporating useful diagrams. It is designed as a resource for anyone involved in project management whether they are new-comers or experienced. The examples are based on the automotive industry but can be adapted to any industry.

Read the latest Harvard Business Review free

marilyn — Sun, 25 Jan 2009 21:50:20 +0000

If you have a Wellington City Libraries’ card you can read the latest HBR, NZ Management, NZ Business, Australian Journal of Management, to just mention a few of the magazines available, in full online, by visiting www.wcl.govt.nz/mygateway and choose Business Source Elite. Or, visit www.wcl.govt.nz/business and choose online databases. Just enter your library card details and surname.

Harvard Business School Working knowledge

marilyn — Tue, 06 Jan 2009 21:26:42 +0000

Working knowledge is a great site which regularly produces high quality working papers on a variety of topics including leadership and change, globalisation. You can keep up-to-date by by linking up to their daily rss feed.

Another good business school is the Wharton School at the University of Pennsylvania and you can also subscribe to their rss feeds on topics such as marketing and strategic management

thanks to Resourceshelf

Consumers are choosing online

marilyn — Sun, 21 Dec 2008 21:56:11 +0000

Findings from a recent Australian survey by Research International has elicited that one third of consumers started looking for product information via a search engine. The survey also found that there must be an integrated approach with both online and offline marketing for companies to have an effective and efficient marketing campaign.

Thanks to Resourceshelf