The U.K.’s Internet Advertising Bureau have produced a great resource which “contains best practice information for all basic and advanced search marketing techniques. Explanations of the key similarities between search engine policies are also included for trademarks, copyright, privacy, invalid clicks and intellectual property in campaigns”. Some of the topics covered are campaign research, demographic [...]
Archive for the 'online' Category
Twitter for business
Posted in online, technology on Jul 15th, 2009
At Mashable they have put up a “twitter guide book” which includes Twitter for business. All explained clearly and logically
Companies increasing reliance on Web 2.0
Posted in companies, online, technology on Jul 1st, 2009
In February and March 2009, consulting Firm Watson Wyatt talked to leaders of 181 companies to get their opinions regarding the use of social networking, blogs and webcasts. The report’s findings found that since the onset of worsening global economic conditions, companies are making much more use of Web 2.0 technology
Thanks to Resourceshelf
Tips on project management
Posted in online, project management on Feb 4th, 2009
Although this is a company website ( Project Management Consultants UK) it is a very useful site with lots of free information written in a pithy style and incorporating useful diagrams. It is designed as a resource for anyone involved in project management whether they are new-comers or experienced. The examples are based on the automotive [...]
Read the latest Harvard Business Review free
Posted in Wellington city library resources, online on Jan 26th, 2009
If you have a Wellington City Libraries’ card you can read the latest HBR, NZ Management, NZ Business, Australian Journal of Management, to just mention a few of the magazines available, in full online, by visiting www.wcl.govt.nz/mygateway and choose Business Source Elite. Or, visit www.wcl.govt.nz/business and choose online databases. Just enter your library card details and surname.
Harvard Business School Working knowledge
Posted in hot topics, management, online on Jan 7th, 2009
Working knowledge is a great site which regularly produces high quality working papers on a variety of topics including leadership and change, globalisation. You can keep up-to-date by by linking up to their daily rss feed.
Another good business school is the Wharton School at the University of Pennsylvania and you can also subscribe to their rss feeds [...]
Findings from a recent Australian survey by Research International has elicited that one third of consumers started looking for product information via a search engine. The survey also found that there must be an integrated approach with both online and offline marketing for companies to have an effective and efficient marketing campaign.
Thanks to Resourceshelf
Future of the internet
Posted in online, technology on Dec 17th, 2008
The Pew Internet and American Life Project released the findings of their third report on 14th December. They conducted a survey which asked technological experts to look all the way out to 2020 and predict where technology was going. The major winner was the mobile phone. It makes for interesting reading.
Thanks to Resourceshelf
Financial Times podcasts
Posted in online, technology on Nov 27th, 2008
The Financial Times have recently entered the world of podcasting. By subscribing to the podcasts via Itunes you will be able to listen to recent programmes on a variety of subjects such as digital business, long-term investing, or look through the archives of the FT Money Show, and choose a programme.
New business search engine
Posted in online, technology on Nov 17th, 2008
Biznar (still in beta form) is a free federated search portal for business researchers (searches over a variety of sources including blogs, wikis, mainstream searches and deep web sources). It looks very promising.
