The U.K.’s Internet Advertising Bureau have produced a great resource which “contains best practice information for all basic and advanced search marketing techniques. Explanations of the key similarities between search engine policies are also included for trademarks, copyright, privacy, invalid clicks and intellectual property in campaigns”. Some of the topics covered are campaign research, demographic [...]
Archive for the 'marketing' Category
Apologies for repeating word for word. These hints come direct from Seth Godin’s blog and summarise very succinctly the key points for getting new customers .
“1. A group of possible customers you can identify and reach.
2. A group with a problem they want to solve using your solution.
3. A group with the desire and ability to [...]
Findings from a recent Australian survey by Research International has elicited that one third of consumers started looking for product information via a search engine. The survey also found that there must be an integrated approach with both online and offline marketing for companies to have an effective and efficient marketing campaign.
Thanks to Resourceshelf
An article in today’s Wall Street Journal discusses in easy to understand terms, how best to reach customers in the new web 2.0 world. The authors interviewed executives from over 30 companies to see how they were adapting to marketing within the new technology.
There are also links to MIT Sloan Management articles on the same [...]
Jigsaw, a business information provider has released “Research Tab” a free business resource which uses Web 2.0 tools. You can search companies around the world for contact, financial details, news etc, but to get the full information you have to firstly sign up though (free). It has over 600 New Zealand organisations and companies listed. This [...]
This very recent report entitled Online communities and their impact on business: ignore at your peril by Rubicon Consulting came out of a survey they undertook to see how people in the U.S. used the web. The major implication for companies was the need to understand the role the web played in their industry.
Thanks to Resourceshelf
These links will take you through to the Business Source Complete database, one of our online databases. You will be prompted first for your library card details before viewing the articles.
Forbes 28 January 2008 p 62
This article looks at how small businesses can use social networking sites such as MySpace and Facebook to connect [...]
From 4th March, 2008 issue of Computerworld via Resourceshelf comes an examination of two social networking systems Facebook and Linked-in and their usefulness for people in business.