Influencer : building your personal brand in the age of social media / Brittany Hennessy.
“”I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you’re going to want to hear what Brittany has to say.”
-Iskra Lawrence, Aerie Model and Instagram star (@iskra) Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today–earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it’s going. In this book she’ll reveal how to:
*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge>” (Syndetics summary)
Back to human : how great leaders create connection in the age of isolation / Dan Schawbel.
“A Financial Times Book of the Month Back to Human explains how a more socially connected workforce creates greater fulfillment, productivity, and engagement while preventing burnout and turnover. The next generation of leaders must create a workplace where teammates feel genuinely connected, engaged, and empowered — without relying on technology. Based on Dan Schawbel’s exclusive research studies — featuring the perspectives of over 2,000 managers and employees across different age groups — Back to Human reveals why virtual communication, though vital and useful, actually contributes to a stronger sense of isolation at work than ever before. How can we change this culture?
Schawbel offers a self-assessment called the “Work Connectivity Index” that measures the strength of team relationships. He also shares exercises, examples, and activities that readers can work on individually or as a team, which will help them increase personal productivity, be more collaborative, and become more fulfilled at work.
Back to Human ultimately helps you decide when and how to use technology to build better connections in your work life. It is a call to action to leaders across the world to make the workplace a better experience for all of us.”(Syndetics summary)
Change is good … you go first : 21 ways to inspire change / Mac Anderson and Tom Feltenstein.
“How does your team react to change? Do they dig in with their heels to resist it or do they welcome it with open arms? In this 1-hour read, Mac Anderson and Tom Feltenstein take you through each step of change — from the realization that change is a good thing, to implementing that change in every department and across all channels. You may not have a choice about change, but you can choose how you and your team react to it.Change Is Good…You Go Firstprovides the motivation you and your team need to embrace change. The book includes 21 ways to inspire change and objectives to help your team achieve its goals.”(Syndetics summary)
The compass and the radar : the art of building a rewarding career while remaining true to yourself / Paolo Gallo.
” Paolo Gallo offers a unique pathway toward identifying the right career, finding the ideal job and developing a moral compass–the solid value system that will then anchor the reader in their professional lives. With a creative and engaging mix of coaching practice, management theories, case studies and personal story-telling, this book helps readers to identify both their own compass–which relates to integrity, passion and internal value systems–and radar–which helps them to understand organizational complexity and ‘read’ workplace dynamics and situations. The Compass of Success is founded on a series of searching questions that will enable anyone to find their compass and radar to achieve personal success. In the midst of a volatile and uncertain world, one in which technology, AI and digital resources are transforming the work environment, The Compass and the Radar allows readers to pause, reflect, and consider who they are, what they stand for, and how to remain free.” (Syndetics summary)
The genius habit : how one habit can radically change your work and your life / Laura Garnett.
” Make your job the right job. Maybe you’re a young professional just starting to think seriously about what you want out of your career. Maybe you’ve been job hopping for a few years and haven’t found the perfect fit. Or maybe you want to launch your career to a new level and bring fresh energy to your work. In The Genius Habit, performance strategist Laura Garnett shows you how the path to finding long-lasting professional happiness starts with building the habit that makes extraordinary accomplishment all but guaranteed, as well as: The difference between passion and purpose and why one matters more than the other How to stop equating achievements with happiness Why having a mentor is not a necessity for career success The benefits of continually fine-tuning your career so you are challenged and fulfilled every day
Combining the most recent and exciting research on productivity and performance with Laura’s experience guiding dozens of high-level clients to the heights of success,The Genius Habitis a must-read for anyone who believes that work can and should be one of the most rewarding aspects of life.” (Syndetics summary)
The post-truth business : how to rebuild brand authenticity in a distrusting world / Sean Pillot de Chenecey.
“SHORTLISTED: Business Book Awards 2019 – Embracing Change CategoryBrands are built on trust, but in a post-truth world they’re faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn’t seen as trustworthy, then when choice is available it will be rejected in favour of one that is.The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including:- The impact of fake news, disinformation and the weaponizing of lies- The safeguarding of privacy, alongside privacy as a tradable asset- Why and how brands must create communication with meaning- The dangers of inauthentic cultural marketing activities- Examples of conscious capitalism and brand activism- Lessons in authenticity from artisans and innovators- National branding and reputation capital- Leveraging the power of ‘brand trust’ The Post-Truth Business shows how to strengthen consumer engagement by closing the ‘brand credibility gap’. It’s packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.” (Syndetics summary)