May 2nd, 2017 by marilyn
The attention merchants : the epic scramble to get inside our heads / Tim Wu.
“From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term “net neutrality”–a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the “attention merchants,” contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century’s growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple’s ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature–cognitive, social, political and otherwise–in ways unimaginable even a generation ago. “A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention…We’ve become the consumers, the producers, and the content. We are selling ourselves to ourselves.”
–Tom Vanderbilt, The New Republic. (Syndetics summary)
I know how she does it : how successful women make the most of their time / Laura Vanderkam.I Know How She Does It: How Successful Women Make the Most of Their Time
” Everyone has an opinion, anecdote, or horror story about women and work. Now the acclaimed author of What the Most Successful People Do Before Breakfast shows how real working women with families are actually making the most of their time. “Having it all” has become the subject of countless books, articles, debates, and social media commentary, with passions running high in all directions. Many now believe this to be gospel truth: Any woman who wants to advance in a challenging career has to make huge sacrifices. She’s unlikely to have a happy marriage, quality time with her kids (assuming she can have kids at all), a social life, hobbies, or even a decent night’s sleep.
But what if balancing work and family is actually not as hard as it’s made out to be? What if all those tragic anecdotes ignore the women who quietly but consistently do just fine with the juggle?
Instead of relying on scattered stories, time management expert Laura Vanderkam set out to add hard data to the debate. She collected hour-by-hour time logs from 1,001 days in the lives of women who make at least $100,000 a year. And she found some surprising patterns in how these women spend the 168 hours that every one of us has each week.
Overall, these women worked less and slept more than they assumed they did before they started
tracking their time. They went jogging or to the gym, played with their children, scheduled date nights with their significant others, and had lunches with friends. They made time for the things that gave them pleasure and meaning, fitting the pieces together like tiles in a mosaic–without adhering to overly rigid schedules that would eliminate flexibility and spontaneity.
Vanderkam shares specific strategies that her subjects use to make time for the things that really matter to them. For instance, they . . .
* Work split shifts (such as seven hours at work, four off, then another two at night from home). This allows them to see their kids without falling behind professionally.
* Get creative about what counts as quality family time. Breakfasts together and morning story time count as much as daily family dinners, and they’re often easier to manage.
* Take it easy on the housework. You can free up a lot of time by embracing the philosophy of “good enough” and getting help from other members of your household (or a cleaning service).
* Guard their leisure time. Full weekend getaways may be rare, but many satisfying hobbies can be done in small bursts of time. An hour of crafting feels better than an hour of reality TV.
With examples from hundreds of real women, Vanderkam proves that you don’t have to give up on the things you really want. I Know How She Does It will inspire you to build a life that works, one hour at a time.” (Syndetics summary)
The halo and the noose : the power of story telling and story listening in business life / by Graham Williams & Dorian Haarhoff ; illustrated by Tony Grogan.
“An innovative approach to leadership – THE HALO AND THE NOOSE will show you how to harness the stories that beat at the heart of an organisation, to revolutionise your work and your life. Research shows that people relate well to story: they identify, learn, and are motivated to action. Stories are a powerful tool to facilitate leadership and build positive energy. They nurture and engage staff and customers with an added dimension beyond numbers and data. We know the importance of building Emotional IQ and Social IQ in business. Raising your Story IQ is an integral part of this process. It will make you more charismatic and influential. It will help you build purpose, meaning, and enjoyment in your working life. THE HALO AND THE NOOSE is packed with practical applications, including: time and stress management, developing mindfulness and creativity, qualitative research, embracing change, expanding limiting belief bubbles, and connecting with others. It is also an excellent resource for trainers or anyone needing to deliver a presentation with impact…” (Syndetics summary)
Work pause thrive : how to pause for parenthood without killing your career / Lisen Stromberg.
“We worry putting our family first means we’ll be forced to abandon our careers. We’re afraid if we pause our careers, we’ll be forever off-track. This thinking is outdated–forget what you’ve heard about how pauses are career limiting, about how those who pause lack ambition, or that if you do pause you won’t be able to re-enter the paid workforce. That’s a flawed reality, one that doesn’t reflect the truth of the careers of some of the most successful women in this country… Lisen met many highly successful women who told her they never “opted out” but who had, in fact, temporarily downshifted or paused their careers. Their hidden journeys revealed alternative nonlinear paths to the top that enabled them to achieve their personal and professional goals. In Work PAUSE Thrive , Lisen shares their stories. Deeply rooted in social science research, cutting-edge data collected from nearly 1,500 women, and through 186 first-person interviews, this book reveals how trailblazing women have disrupted the traditional career paradigm. What worked for them can work for you.” (Syndetics summary)
How to speak so people really listen : the straight-talking guide to communicating with influence and impact / Paul McGee.
“Speaking well, so that people really do listen rather than wait for the pause that will let them get their point of view across is a skill and an art: this book is not about conversational speaking, but public speaking or business speaking. I am regularly in situations, with regard to business, where it is very important to get a point across and this book has some good instruction and a not a few pointers in how to do this effectively. Ultimately the aim of the book is to help you to make a difference, which I think is an important concept and anything that might help in the process must be a good thing. The book is well written and easy to read: split into three parts that deal with speaking failures, guidance on how to speak more effectively and questions to be answered. I judge such books largely on the extent to which I make notes on the text and have quite a few inserts with written notes and post-its to make key points, so on that basis, this is very easily a 5 star read and a helpful one.“ (Amazon reviewer)