Recent new business books

Syndetics book coverKilling it : an entrepreneur’s guide to keeping your head without losing your heart / Sheryl O’Loughlin.
“The former CEO of Clif Bar, Co-founder of Plum, and serial entrepreneur offers insights about launching and growing a business while maintaining a fulfilled life in this practical guide filled with hard-won advice culled from the author’s own sometimes dark, raw experiences. With a foreword by Steve Blank. Aspiring entrepreneurs are told that to launch a business, you must go all in, devoting every resource and moment to making it work. But following this advice comes at an enormous personal cost: divorce, addiction, even suicide. It means sacrificing the intangibles that make life worth living. Sheryl O’Loughlin knows there is a better way. In Killing It, she shares the wisdom she’s gained from her successful experiences launching a company from the ground up (Plum), running two fast-growing companies (Clif Bar and REBBL), and mentoring aspiring entrepreneurs (Stanford University). She tells it like it is: If you don’t invest in your wellbeing, your business will not succeed, nor will you. Sheryl knows firsthand the difficulty of balancing the needs of her growing family with her physical and mental health, while managing other work and life challenges. In this warm, honest, and wise handbook, she gives you the essentials for killing it in business–without killing the rest of your life. Filled with real-life examples and anecdotes, Killing It addresses common questions including: How do you prepare your significant other for your business venture? How do you time launching and growing your business with the ebb and flow of family life? How do you find joy in the day-to-day? How do you maintain meaningful, supportive friendships? How do you walk away and start again? The ultimate life and business course, Killing It gives entrepreneurs the tools they need to start their enterprise and thrive–both in the office and at home. (Syndetics summary)

Syndetics book coverUnderstanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.
“The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike. (Syndetics summary)

Syndetics book coverThat’s not how we do it here : a story about how organizations rise and fall – and can rise again / John Kotter, Holger Rathgeber.
“What’s the worst thing you can hear when you have a good idea at work? ‘That’s not how we do it here!’ In their iconic bestseller Our Iceberg is Melting , John Kotter and Holger Rathgeber used a simple fable about penguins to explain the process of leading people through major changes. Now, ten years later, they’re back with another must-read story that will help any team or organization cope with their biggest challenges and turn them into exciting opportunities. Once upon a time a clan of meerkats lived in the Kalahari, a region in southern Africa. After years of steady growth, a drought has sharply reduced the clan’s resources, and deadly vulture attacks have increased. As things keep getting worse, the harmony of the clan is shattered. The executive team quarrels about possible solutions, and suggestions from frontline workers face a soul-crushing response- ‘That’s not how we do it here!’ So Nadia, a bright and adventurous meerkat, hits the road in search of new ideas to help her troubled clan. She discovers a much smaller group that operates very differently, with much more teamwork and agility. These meerkats have developed innovative solutions to find food and evade the vultures. But not everything is this small clan is as perfect as it seems at first. Can Nadia figure out how to combine the best of both worlds – a large, disciplined, well-managed clan and a small, informal, inspiring clan – before it’s too late? This book distils Kotter’s decades of experience and award-winning research to reveal why organizations rise and fall, and how they can rise again in the face of adversity.” (Syndetics summary)

Syndetics book coverSuperconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon. “Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers–they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers , growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing tospend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.” (Syndetics summary)

Syndetics book coverThe startup checklist : 25 steps to a scalable, high-growth business / David S. Rose. “25 Steps to Found and Scale a High-Growth Business. The Startup Checklist is the entrepreneur’s essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You’ll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them–and you’ll gain enough insight to ask smart questions that help you get your money’s worth. If you’re ready to do big things, this book has you covered from the first business card to the eventual exit. Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning. Understand the critical intricacies of legally incorporating and running a startup Learn which experts you need, and what exactly you need from them Make more intelligent decisions independent of your advisors Avoid the challenges that threaten to derail great young companies. The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business–and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business. (Syndetics summary)

Syndetics book coverWork storming : why conversations at work go wrong, and how to fix them / Rob Kendall, the conversation expert. “Whatever your job you need to communicate with others, as even when your intentions are sound, the impact of a bad conversation can be highly destructive. If people in your work community form a negative opinion of you, they stop properly listening. Rob explains how and why your career success can depend so much on good communication at work. Each chapter is short and self-contained, focusing on a specific topic with clear steps for action and a key lesson. As in Blamestorming, there is a cast of characters placed in a variety of situations in which they experience conversations go wrong. Using five simple ‘warning signs’ to watch out for Rob explains how the characters could change the way they speak and listen in order to achieve a positive outcome.” (Syndetics summary)