Breaking through bias : communication techniques for women to succeed at work / Andrea S. Kramer, Alton B. Harris.
“More than fifty years after the beginning of the Women’s Movement and forty years after passage of Title IX, women are still not “making it” in traditionally male careers. Women start their careers on parity with men but generally end them far earlier, having achieved less status, lower compensation, and less satisfaction than men. Breaking Through Bias explains that it is the stereotypes about women, men, work, leadership, and family that hold women back, and it presents an integrated set of communication techniques that women can use to avoid the discriminatory consequences of these stereotypes.
Women define career success in a wide variety of ways. But whatever a woman’s personal definition, if she is in a traditionally male-dominated career–virtually all high status, highly compensated fields–her career is at risk because of pervasive gender stereotypes. This highly practical book makes clear that women don’t need to change who they are to succeed in their chosen careers, and they certainly don’t need to act more like men. Women do, however, need to be attuned to the negative gender stereotypes that surround them; they need to anticipate the biases these stereotypes foster, and they need to manage the impressions they make to avoid or overcome these biases.
Based on the authors’ personal experiences as business leaders and practicing attorneys, involvement in compensation and hiring decisions, extensive mentoring activities, and numerous scientific and academic studies, Breaking Through Bias presents unique, practical, and effective advice about how women can at last break through gender bias in the workplace and win at the career advancement game”.
Thoughtfully ruthless : the key to exponential growth / Val Wright.
“Unlock explosive growth potential with the true model of modern leadership. Thoughtfully Ruthless lays out the secret to rapid business growth by showing you how to magically invent more time, catapult your energy, and boost the productivity of your resources. Author Val Wright has worked with leaders of all stripes’from doctors to musicians to Fortune 50 C-suite executives’to help them unlock their potential and achieve the next level of success. Her experiences have shown time and time again that it’s not the economy, or the market conditions, or the competition that’s holding your business back.
The secret to exponential growth lies within how leaders ruthlessly manage their time, energy, and resources in parallel. Everyone is on a virtual center stage with the whole world watching and reporting every move, leaders need to know how to be ruthless in a thoughtful way. This book shows you how to become that kind of leader, and how to adopt the habits, skills, and practices of some of the most successful business leaders of our time. You’ll learn how to become sensibly selfish, how to spend your time and energy, and what issues to delegate or ignore so you can clear your slate to focus on what really matters to you.
In a world where rapid growth is the new norm, we have input overload. Leadership is much-lauded but commonly under-practiced in business today. This book is designed to help you shape your leadership to drive business growth, get you promoted faster, and create a life that you love.
Recover your time and energy away from black holes Focus on the factors that really impact your business Identify and build the all-star team you need tomorrow’today Create magnetic support and followership Learn the secret to pulling ahead of the competition
With all the boardroom handwringing about products, the new consumer, and financial results, it’s easy to get sucked into issues that ultimately have only a granular effect on real growth. Thoughtfully Ruthless leadership differentiates remarkable leaders and companies. This book provides a model for growth-oriented leadership, and lays out the essential practices you should start today.” (Syndetics summary)
Find your extraordinary : dream bigger, live happier, and achieve success on your own terms / Jessica DiLullo Herrin.
“INSTANT WALL STREET JOURNAL BESTSELLER What if you could, with a little effort, live an extraordinary life? A life in which you felt deep passion for everything you did, and always had time for what matters most? A life in which you had the power, the daring, and the will to make your boldest dreams come true, all while you happily left feelings of inadequacy or guilt behind?
It is possible to take your life from ordinary to extraordinary. The secret? Cultivating the entrepreneurial spirit inside you – the spirit that allows you to embrace your individuality, to look not just at what is but at what could be, to believe in yourself beyond reason and to step up to creating your own definition of happiness and success – a version of success in which work and family life happily co-exist – instead of chasing a cookie-cutter version.
Here, Jessica Herrin, serial entrepreneur and founder and CEO of the Stella & Dot Family Brands, shows how the classic traits of successful entrepreneurs are ones each one of us can develop – and use not only to create a company, but also to create an extraordinary life. Whether we work a corporate job, run a family, or run our own business, Herrin offers realistic, attainable steps each one of us can take to achieve extraordinary success on our own terms. Through candid and inspiring lessons from her life as a successful CEO and working mother of two, as well as stories of many amazing individuals she’s met along the way, Herrin inspires and empowers us to dial up the sound of our own voices and make our authentic dreams a reality.
This book isn’t about having it all; it’s about having what matters most to you . It is about how to find your extraordinary – your extraordinary career, your extraordinary happiness, your extraordinary life.” (Syndetics summary)
Big-hearted leadership : five keys to create success through compassion / Donn Sorensen with Vaughn Kohler.
Honesty, vulnerability, humor. These are just a few of the values that make a leader. But above all of these is compassion. Putting your compassion for people first is key to being someone worthy of following. In Big-hearted leadership, longtime medical management executive Donn Sorensen shares why compassion goes hand-in-hand with your competancy as a leader. Donn shows how compassion trickles down into every decision you make as a leader, right down to organizational structure, human resources, production, and all the way to your organization’s bottom line.
Creating competitive advantage : how to be strategically ahead in changing markets / Kevin Uphill.
“The economic environment is global, highly sophisticated and in continuous fast flux. The challenge for business leaders, executives and strategists is to read and respond agilely to trends and underlying movements to stay ahead of dynamic market flow and change. Creating Competitive Advantage sets out a compelling case for the business benefits of better market anticipation, and provides tools and approaches to develop a forward-looking strategy that will deliver these. Through theory, case studies and practical insights, the book demonstrates how better analysis of market trends and scanning of the environment combined with business model change and confident leadership can gain and maintain competitive advantage.With the right approach, game-changing strategy can be highly accessible for all business strategists and owners, rather than as today, the almost exclusive reserve of a few brave and instinctive entrepreneurs. With tools, assessments and models to get more value out of the business data you already have and take your strategy to the next level through analytically-supported intuition, Creating Competitive Advantage gives business leaders and strategists the toolkit to move from a responsive mindset to a leading one.” (Syndetics summary)
Experiential marketing : secrets, strategies, and success stories from the world’s greatest brands / Kerry Smith, Dan Hanover. The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.
Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach–including Coca-Cola, Nike, Microsoft, American Express and others–open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes.
The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing
Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.” (Syndetics summary)