Over the year Wellington City Libraries adds many new business & managment books to its collection, here are some highlights:
Risk management / Paul Hopkin.
“Risk management is not just a topic for risk professionals. Managers, business owners and directors at all levels must be equipped with an understanding of risk and the tools and processes required to assess and manage it successfully.
Risk Managementoffers a practical and structured approach while avoiding jargon, theory and many of the complex issues that preoccupy risk management practitioners but have little relevance for non-specialists. Risk professional Paul Hopkin covers: the nature of risk; the relevance of risk management to the business model; essential elements of the risk management process; different approaches to risk assessment; strategy, tactics, operations and compliance requirements; how to build a risk-aware culture; and the importance of risk governance.
Supported by online templates and offering real life examples throughout, this is a straightforward and engaging guide to the practice and the benefits of good risk management.” (Library catalogue)
The visual marketing revolution : 26 rules to help social media marketers connect the dots / Stephanie Diamond.
Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually! Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how: •Think visually to solve marketing challenges text can’t handle •Make abstract ideas intensely real and tangible •Visually boost the effectiveness of emails, landing pages, and case studies •Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+ •Create outstanding low-cost video for marketing and tutorials •Optimize your visuals for tablets and smartphone, and much more.” (adapted from Amazon.co.uk)
New Zealand financial accounting / Craig Deegan, Grant Samkin.
“The sixth edition is written in a straightforward and engaging style and has been fully updated to reflect the latest NZ interpretations of IFRS standards. Major changes in this edition relate to areas such as financial instruments, financial statement presentation and consolidation accounting.” (Back cover)
The three rules : how exceptional companies think / Michael E. Raynor and Mumtaz Ahmed.
“Finally, an answer to the ultimate business question: How do some companies achieve exceptional performance over the long term? Is it better to keep price down or invest in creating value that commands a higher price? Should you focus on talent and developing the abilities of your people or build processes to extend the capabilities of your organization? How about acquiring a sizable competitor to secure economies of scale – or a small start-up to gain access to new technology? Michael E. Raynor and Mumtaz Ahmed have analyzed data on more than 25,000 companies spanning forty-five years. Built on a powerful combination of large-scale data analysis and in-depth case studies, their research discovered three rules: 1) Better before cheaper. They rarely compete on price. 2) Revenue before cost. They drive profits through price and volume, not thrift. 3) There are no other rules. Everything else is up for grabs, and they are willing to change anything to remain true to the first two rules. The rules provide an indispensable compass that any company can use to chart its own path to greatness.” (adapted from Book cover)
Breaking out : how to build influence in a world of competing ideas / John Butman.
“By highlighting the paths of French lifestyle guru Mireille Guilliano, TOMS founder Blake Mycoskie, and others, provides a method and a set of best practices for making ideas rise above the rest and impact the world.” (Syndetics summary)
Practical statistics:a handbook for business projects / John Buglear.
“Practical Statistics is a clear and concise introduction and reference guide for those studying business and management at postgraduate level, MBA students and professionals. It gives the reader a solid understanding of statistics without being too simple or mind-numbingly complex. It turns statistics, often perceived as being difficult and pointless, into something approachable and sensible.John Buglear emphasises the importance of working back from results rather than working out results. He starts the book with basic concepts which get increasingly harder, as well as using simple metaphors to aid understanding.” (Library catalogue)
Sell! : tall tales from the legends of New Zealand advertising / Hazel Phillips.
“Back in the 1890s, being an ad man in New Zealand was a simple case of placing an ad in the paper on behalf of a client. By the 1980s, it was a golden ticket to an exclusive club of fast cars, big bucks and bad behaviour. ‘Sell!’ takes you on a wild ride through the history of New Zealand advertising and its larger-than-life personalities, from selling the suburban fantasy to power games, overnight acquisitions, lunatic capers and the iconic Kiwi ads that reached giddy heights on the world stage. Legends of the local ad scene recall the glory days of big budgets and bigger egos, and tell the stories behind New Zealand’s best-loved campaigns, including the Fernleaf family, Spot the dog and the infamous Bugger ad.” (Publisher’s information)