The business of being social : a practical guide to harnessing the power of Facebook, Twitter, LinkedIn and YouTube for all businesses / Michelle Carvill and David Taylor.“***Must-read for social media users***….This book is undeniably the ‘bible’ for those of us who do social media for our businesses. Before it teaches you about the fundamentals behind each platform, you are introduced to the reasons WHY and how we should be harnessing this sometimes viewed, black art. Michelle and David demystify social media and take your through your paces so that you can develop a strategy and campaign that will give you results. Highly recommended. (Amazon UK reviewer)
Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community / Allyson Kapin, Amy Sample Ward.
“The nonprofit’s how-to guide for using online media to further their missionsThis book is written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully? The book will help answer these questions and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. Offers a practical guide for nonprofits on how to best implement online and social media Outlines the various types of mobile media and online and when it makes sense to use them Shows how to build mobile expertise into the staff structure and sell mobile initiatives to the board Social Change Anytime Everywhereserves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions”– Provided by publisher.
The unstoppables : tapping your entrepreneurial power / Bill Schley ; foreword by Graham Weston. “The Unstoppables has reaffirmed my approach to entrepreneurship and more importantly has given me actionable ideas for applying the concept of being unstoppable toward the success of my organization. The case studies found in the book clearly support the premise, even though derived from many non-business settings. Bill Schley writes an engaging and entertaining book with a powerful message leaving the reader feeling empowered.” (Amazon reviewer)
The big enough company : how women can build great businesses and happier lives / Adelaide Lancaster and Amy Abrams. “If you are considering entrepreneurship, or are already there, this book is an invaluable tool! In addition to laying out insightful and helpful advice, authors Amy and Adelaide use real life anecdotes from a variety of business owners (including their own experiences as entrepreneurs) to demonstrate how their ideas apply in real life scenarios. As a small business owner, I related to everything they said and the book compelled me to sit back and think about things I would otherwise not have considered. Unlike some other business owner guides and books that I have perused over the years, this book offers a uniquely honest approach and really gets into the mind of how entrepreneurs work, the challenges they face, how to grow and make your business work. I cannot recommend it enough!” (Amazon reviewer)
The gamification revolution : how leaders leverage game mechanics to crush the competition / Gabe Zichermann, Joselin Linder. “There’s got to be more to it than just games, but still a strong argument for why games are more than just fun…I think there’s more to it than just games that explains how our generations differ, but still, he’s right that something has to make our brands and our employee and customer engagement strategies stand out from the “desperate” attempts companies are making to draw attention to themselves. While Zicherman may overdo it with the number of cases he uses through the book, he explains from many different angles why games are a serious way to get attention. For me, this book will provide more than just the general idea that games could engage our employees and customers … it will help to construct the system that should make it really work. At least until the inevitable time when people get bored and we realize something more is needed to make it fun.” (Amazon reviewer)
Newsjacking : the urgent genius of real-time advertising / Grant Hunter and Jon Burkhart. “A fresh, and very current perspective on communications today…Alot of books for the advertising/marketing industry feel like they’re the same thing that was said in the 70s, 80s, 90s.. and they’ve just been re-hashed, got a fancy cover.. but it’s basically the same thing that’s being said. But Newsjacking comes at things with something new to say. A fresh way of doing things… a way in which the marketing industry could approach creativity in todays world. Newsjacking gets that we’re all connected, and we all get our news almost immediately…. and it gets that brands need to behave in this same fast, spontaneous way. it’s a great read, it’s great to look at… it’s not the sort of thing you only read once and put down. It’s a resource.. and it’s inspiring.” (Amazon reviewer)