Employee to entrepreneur : how to ditch the day job and start your own business / Chris Garden and Catherine Blackburn.“Employee to Entrepreneur shows you how to seamlessly move from employed to self-employed, how to effectively harness, utilise and exploit the skills and expertise you’ve already gained in your corporate emploment and use them all to help you start your own business and make the exciting move from employee to entrepreneur” (Book description)
What management is : how it works and why it’s everyone’s business / Joan Magretta ; with the collaboration of Nan Stone.What Management Is: How It Works and Why It’s Everyone’s Business
“Before they can treat patients, physicians must attend medical school. Before trying cases, attorneys need to pass the bar. But businessmen and managers can work without ever going to business school. It’s no wonder they are often lost or unsure when it comes to fundamental management principles. Former management consultant Magretta, with Stone’s help, provides these wanderers with a map. In simple, engaging prose, Magretta and Stone, contributor and editor-in-chief, respectively, of the Harvard Business Review, offer an explanation of what a manager does. They logically begin with a description of what’s required to be a manager, then explain, generally, how to do it. Along the way, they draw on the lessons of management authorities from Michael E. Porter (“the essence of strategy is choosing what not to do”) to Peter F. Drucker (“results are obtained by exploiting opportunities, not by solving problems”), and also quote more tangential gurus, such as Albert Einstein (“not everything that can be counted counts, and not everything that counts can be counted”). The authors do not discuss specifically how to manage people, prepare a budget or deal with shareholders, but that’s not their intent. Magretta and Stone set out to provide the overall framework for thinking about how to be a manager, and in that, they succeed. The book also has a useful appendix listing related readings. (May 13) (c) Copyright PWxyz, LLC. All rights reserved(c) Copyright PWxyz, LLC. All rights reserved” (Publisher Weekly)
Social media for social good : a how-to guide for nonprofits / Heather Mansfield.
“Excellent. Provides good advice at strategic and tactial levels….This is one of the best, perhaps THE best, book on social media I’ve read. Heather Mansfield’s advice on social media strategy is excellent. And she provides practical advice on how to do the things she recommends. While the book is targeted specifically to nonprofits, it’s useful for people who are not in the nonprofit world. I consider this book a great investment. (Amazon reviewer)
Hungry start-up strategy : creating new ventures with limited resources and unlimited vision / Peter S. Cohan.
“Must-read book for anyone interested in start-ups!…This book is a terrific resource for anyone interested in starting a business. Based on extensive field research with numerous start-up companies, this book is an invaluable guide for creating a successful new business. Peter Cohan lays out useful frameworks for thinking through the key aspects of building and financing a fast-growing business. This book will definitely feed the hungry aspiring entrepreneur! (Amazon reviewer)
Masters of disaster : the ten commandments of damage control / Christopher Lehane, Mark Fabiani and Bill Guttentag.
“It’s difficult to write a “how to” book on crisis communications. Each crisis has its own set of unique challenges, and what works well in one case may cause a company’s demise in another. But authors Christopher Lehane, Mark Fabiani, and Bill Guttentag–the first two former high-ranking White House officials and the third an Ocsar-winning filmmaker–do a wonderful job of arming readers with critical information they need to know to survive a personal or professional crisis……preparing in advance for crisis is more important today than ever before. Masters helps readers do that by detailing “Ten Commandments” of damage control, the purpose of which are to help restore trust to companies in crisis. Those rules include admonitions to speak to your core audience, avoid feeding the fire, respond with overwhelming force, and “destroy” opponents who dissemble. But the greatest strength of this book is its case studies. The authors went into great detail on numerous recent scandals–ranging from those affecting Toyota, British Petroleum, Penn State University, Tiger Woods, baseball’s steroid users, and a few politicians. The case studies read like good fiction, and I found myself flying through those pages”. (Amazon reviewer)