Dec 6th, 2012 by marilyn
Socialized! : how the most successful businesses harness the power of social / Mark Fidelman.“Get your highlighter ready…Fidelman may have just joined the company of John Naisbitt (Megatrends) and Geoffrey Moore (Crossing the Chasm) writing a potential landmark book for businesses to take note what’s around the next disruptive corner. Socialized is filled with page after page of empirical insight that will leave executives understanding what’s at stake, and those who depend on executive commitment finally having a blueprint to success…Fidelman masterfully tells the story of Social Businesses who know how put the pieces together; those that failed, or are failing; and what plays businesses need to run to start winning the Social game. Socialized is a book that will be filled with highlighter marks, side notes, and searchable references to see how all the pieces fit together”. (Amazon reviewer)
Pinterest for business : how to pin your company to the top of the hottest social media network / Jess Loren, Edward Swiderski.“I just picked up my copy of Pinterest for Business the other day and I found it quite insightful and informative on a social media platform that the social media layman might not know much about. The authors take their time explaining every aspect on how one uses Pinterest and its use of “pins”. While the book is a definite easy read, it is geared towards businesses, as the title suggests. It is very helpful for businesses in determining where to start with their Pinterest account and points out things to look out for when expanding your social media presence via Pinterest. Interesting and informative read!” (Amazon reviewer)
Pop-up business for dummies / by Dan Thompson.
“A great book for anyone planning a pop up, thinking about it or starting out in retail. I liked the accessible style, lots of links to more sources of advice and examples of what works out there. There are some really useful lists of what to plan for – including basic but important things like an electric heater which I’d have forgotten completely. You’ll need a guide to accounting alongside this, but the author mentions some good ones in the chapter on finance. Lots of the advice applies to more traditional businesses too, so even if you don’t end up launching as a pop up (or go on to open a longterm business) the book will grow with you. Highly recommended.” (Amazon UK revewer)