The challenger sale : taking control of the customer conversation / Matthew Dixon and Brent Adamson.“This book comes very highly touted, especially by Neil Rackham himself, who calls it “the most important advance in selling for many years.”I personally don’t think it reaches quite that level, but overall it is an excellent book, with provocative insights and useful information for salespeople looking for ways to break out of the pack….The key to a really good book is that it makes you say, “I never thought of that before,” and to use that insight to improve your life in some way. Interestingly, that’s also the key to a really good salesperson, as well….The book is based on extensive research by the Sales Executive Council into the attributes of successful sales professionals. They found that salespeople tend to cluster into five different types, based on their behaviors: Hard Workers, Challengers, Relationship Builders, Lone Wolves, and Reactive Problem Solvers. Research is great when it generates new and unexpected insights, and three are central to the book.” (Amazon reviewer)
Entrepreneur : how to start an online business / Lucy Tobin.
“An invaluable opportunity for those serious about starting an online business …With 3 books to her name Lucy Tobin is a successful entrepreneur in her own right, evident in the well informed narrative and conclusions in Entrepreneur. This book is an invaluable opportunity for those serious about starting an online business to read a well written account of others’ successes and learn from Lucy’s thoughts and ideas.” (Amazon UK)
Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai.“A fascinating book which applies findings from the new `behavioural sciences’ to understanding the new frontier of the web. There is an absolute wealth of thought-providing ideas here, across a range of areas, including cultural differences, sensory marketing, the psychology of communication and influence, what the new behaviour sciences tell us about decision-making, and the psychology of colour and aesthetics (including some examples from eye-tracking studies of how people view websites). The book also contains loads of case studies, which bring to life the ideas discussed. It’s extremely well designed, with great use of colour, images and info-graphics throughout. All those who have been waiting for a comprehensive book on the psychology of web-design will leap on `webs of influence’!” (Amazon UK)
Etsy-preneurship : everything you need to know to turn your handmade hobby into a thriving business / Jason Malinak.
This book will help you make the jump from enjoying your handmade/craft/art hobby to running a profitable business.”Etsy-preneurship” offers step-by-step advice on what it takes to bring in extra income or even one day run a full-time business on EtsyOutlines the basic business skills and knowledge you need to run a business on Etsy Explains how Etsy makes entrepreneurship attainable for everyone.
Online reputation management for dummies / by Lori Randall Stradtman.“Not Just For Dummies,…Don’t let the title fool for you. Even someone like myself, who knows the subject learned lots of great new stuff from this book. Comprehensive and informative it is loaded with countless tips from how to find out what people are saying about you to researching SEO words. The author writes in user friendly language making it easy to follow her step by step guides…I highly recommend this for anyone who wants to better control their online reputation.” (Amazon Reviewer)
Management stripped bare : what they don’t teach you at business school / Jo Owen.“At last: a management book with genuine wit….Management Stripped Bare succeeds where so many management books fail. Jo Owen avoids the preaching and pseudo-science common to his genre, providing instead a wonderfully engaging and humorous account of the business world. With the use of case studies, he separates the true from the merely seemingly true, providing useful tips gleaned from his own considerable experience. Management Stripped Bare contains all that I wished that I had known before presenting to CEOs!” (Amazon UK)