Australian in the Asian Century: a white paper

This indepth Australian white paper provides very interesting reading. Since Australia is our nearest neighbour and our biggest trading partner, it will provide much food for thought. The paper can be downloaded as separate chapters, if wished. Chapters 2 and 7 may provide most interest. Chapter 2 looks at the future of Asia to 2025 and Chapter 7 at “Operating in and connecting to growing Asian markets”.

The State of Social Media Marketing Report

This September 2012 report published by Awareness, a social marketing software company was based on “The Social Economy: Unlocking Value and Productivity through Social Technologies”, the July 2012 by the McKinsey Global Institute. The September report “surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise.” The report came up with 7 Key points:

There was a “Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment
50% of respondents were looking for tighter integration of all their marketing methods
Social Marketers Are Starting to Measure What Matters
Marketers Are Yet to Tap into the True Potential of Social
Social Marketing Budgets and Resources Quite Insufficient to Drive Value.
The Top Social Platforms were still Facebook, Twitter and Linked in
22% of respondents were looking to outsource social media measurement”

These key points were elaborated on in much more detail, so this is a really useful report for NZ businesses/organisations to read.

Latest management books received

Syndetics book coverThe launch pad : inside Y Combinator, Silicon Valley’s most exclusive school for startups / Randall Stross.“The author…spent the summer of 2011 with the 64 start-ups funded by Y combinator and recorded what happens. It is three month uber intensive (selective 3% of applicants get in) program ending in a marathon Demo Day in front of several hundred qualified investors. The book has similarities to Tracey Kidders 1981 classic , The Soul of New Machine, in that all the covers are off and you get to look right into how it is done – warts and all. This makes this a new classic. Y Combinator is really Paul Graham the founder, and his core of follow on investors who put up $150 00 for every company that demos. ” (Amazon reviewer)

Syndetics book coverAll business is local : why place matters more than ever in a global, virtual world / John A. Quelch and Katherine E. Jocz.
“In this timely new book, Quelch, dean of the China Europe International Business School (CEIBS), and Jocz, a research associate at Harvard Business School, examine the importance of place to the practice of marketing, particularly at the local level. According to the authors, when marketers try to expand brands to achieve a leading global share, they run the risk of being upstaged by local competitors and upstart entrepreneurs. The solution, they suggest, is to strategically use the concept of place, which determines how consumers interact with a product and influences their choice of brands. They examine the primary types of place from the psychological and physical to the virtual and global, showing how place is critical to nearly every marketing planning decision and why it must never be an afterthought. Using examples from Real Madrid to L’eggs, they advocate putting forth a new focus on local that treats market areas as places defined by social interrelationships and sets of common tastes and values. Full of wise counsel on how to approach brand extension from the perspective of place, the advice will be invaluable for marketers devising future strategies. Agent: Jacqueline Murphy, Inkwell Management. (Feb.) (c) Copyright PWxyz, LLC. All rights reserved.(c) Copyright PWxyz, LLC. All rights reserved” (Publisher Weekly)

Syndetics book coverThree simple steps : a map to success in business and life / [Trevor Blake].
“First-time author Blake boasts an impressive set of accomplishments: overcoming a dirt poor, hardscrabble existence in Wales to be selected for the Royal Navy, and jettisoning a corporate career to bootstrap a business which he eventually sold for more than $100 million-during a recession, no less. Unlike many entrepreneurs or masters of the universe, Blake maintains that his success was not merely the result of intelligence, hard work, or even being in the right place at the right time; rather, he attributes his successes to three basic ideas which he identified and incorporated into his life after studying the biographies of self-made millionaires and other inspiring people. Blake expounds on these three characteristics: changing or reclaiming your mentality, creating moments of insight, and turning ideas into new experiences through intention. Jumping freely from anecdotes about the author, his family, and various entrepreneurs to various unscientific theories of mind control, the book is unlikely to appeal to readers who prefer logical formulas. However, for those who buy the concepts of positive thinking, meditation, and intentionality, this is an inspirational and thought-provoking read about how control over your mind and thoughts can yield a more fulfilling life. (Aug.) (c) Copyright PWxyz, LLC. All rights reserved.(c) Copyright PWxyz, LLC. All rights reserved” (Publisher Weekly)

Syndetics book coverLife’s a pitch : what the world’s best sales people can teach us all / Philip Delves Broughton.“Sales and selling has a mixed reputation – we admire entrepreneurs who build businesses from nothing but we distain ‘salesmen’ seeing them as pushy, ‘don’t take no for an answer’ cold callers and doorsteppers trying to get you to buy something you don’t want and don’t need.What this book reveals is the best salespeople are interested in other people’s motivations, wants and needs before than their own. Revealing the psychology of why we buy and how we buy and showing how salespeople build relationships over time (from the two minute infomercial to the five year conversion), the world’s best sales people tell their stories – and Philip Delves Broughton keeps the pace lively and the reader’s interest piqued. An excellent book that I romped through and will no doubt read again. It’s a rallying cry in support of stella sales people.” (Amazon UK reviewer)

Syndetics book coverBuild a business from your kitchen table / Sophie Cornish and Holly Tucker with Jessica Fellowes.
” Even if you’ve been running a business for years, this book is a useful guide with current day tips, references and information. It was interesting to know a bit of background about the authors – people like me with families to raise and bills to pay. I loved their “you’ll be sorry” box – a great motivator if you’re competitively inclined (which you have to be to build a business!). Even if you don’t reach the heights that the Not on The High Street crew have/will hit, it’s still an excellent guidebook on what is important to keep an eye on as a business owner. And if you’re just starting up, it’s an invaluable companion. As I keep giving them to friends who are thinking of starting up, I am on my third copy and hoping to hold onto this one!” (Amazon UK reviewer)