Blind spots : the 10 business myths you can’t afford to believe on your new path to success / Alexandra Levit.“Ms. Levit is a rising star in the career-advice genre, and this book proves why. Ms. Levit provides an upbeat and thoughtful guide to establishing, enhancing, and redirecting (if necessary) the course of one’s career. She provides helpful anecdotes and examples to illustrate the 10 business “myths” and gives the reader sound, practical advice that can be applied across many different fields and stages of one’s career. In this economy, even subtle mistakes can be costly to one’s professional trajectory, and this is where she really adds value in a market saturated with career-advice books: her book stands apart by providing insights that, if applied, can mean the difference between being stuck in a professional rut and moving forward to more exciting, challenging and lucrative responsibilities at work.” (Amazon reviewer)
Little bets : how breakthrough ideas emerge from small discoveries / Peter Sims.
“What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Bestselling author Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.” (Syndetics summary)
The end of business as usual : rewire the way you work to succeed in the consumer revolution / Brian Solis.
“Today’s biggest trends –the mobile web, social media, real-time– are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding “Egosystem,” in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis’s The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval”– Provided by publisher.
Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber.
“Demand creators bridge the huge gap between what people settle for and what they really want, using the six principles for creating what people can’t resist and competitors can’t copy.Magnetic. Most of what is on the market is good, even very good, yet fails to make an emotional connection with peopLe that gets them to say “I love it.” See why thousands of people write letters begging regional supermarket chain Wegmans to come to their home town (page 34}.Hassle Map Why do most products, services, and systems waste your time, energy, and money? See how CareMore has cut the Gordian knot of the health care hassle by serving the most vulnerableùand expensiveùsegment of the population with far better care at tower cost (page 72}.Backstory. How does what you don’t see make or break a product? Read the untold story of how Japanese publishers slammed the door on Sony and paved the way for the Kindle, the Nook, and the iPad (page 92}.Trigger. We are ruled by inertia, skepticism, habit, and indifference until something helps us know what we really want. Find out if it was George Clooney’s sex appealù or a completely different switchùthat convinced people they needed a Nespresso . (page 154}.Trajectory. A steep rate of improvement makes current customers happy and gets new ones to join. See how Pret A Manger’s quest for the perfect sandwich is changing what the world has for lunch (page 194}.Variation. Why is the myth of the average customer so hard to break? See how the Seattle Opera cultivates the preteen set to create demand twenty years in the future (page 219}. Book jacket.” (Syndetics summary)
Insanely simple : the obsession that drives Apple’s success / Ken Segall.
“Ken gives an engaging insider’s account of working with Steve Jobs and other technology companies from the 1980s until today. I really appreciated the stories he tells about marketing campaigns like “Think Different” and the naming of the iMac. He also sprinkles in some good advice for companies who get lost in the weeds of complexity when trying to conceive and market their products. I think anyone who works in marketing will find some great bits of wisdom in this fun book.” (Amazon reviewer)
The elephant in the room : how relationships make or break the success of leaders and organizations / Diana McLain Smith ; foreword by Peter Senge.
“A systematic look at how relationships determine the success of leaders and their enterprises, along with tools to help strengthen and change themSince time immemorial, relationships have determined the fate of leaders. But today they are more critical to success than ever. No longer can leaders count on long time horizons or sloppy competition to make up for the inefficiencies that poor relationships create. Leaders must make decisions and take actions quickly and well with others, even those with whom they share very little?perhaps not even a time zone. This new world puts relationships at the center of what leaders must understand and master to succeed. Uses in-depth observational studies and clinical research to explore how relationships at the top of organizations work, develop, and change Shows how to understand, strengthen, and transform these relationships, so they can withstand the most intense pressures and conflicts This important book features a Foreword by Peter Senge, author of The Fifth Discipline”–Provided by publisher.
Beyond the obvious : killer questions that spark game-changing innovation / Phil McKinney.
“As a Silicon Valley executive at one of the largest ad agencies, I’ve become an avid reader of business books in general. This is one of those rare books that will sit as a handbook right next to me. This book gives you a sense as to how anyone can innovate with the right methodology and process. Phil shares his life and path through his extremely successful career, giving insights into what it’s like to be a true innovator while making it user-friendly and pragmatic for anyone to accomplish innovation! It’s very much worth the read! Phil captured the innovation process through his “Killer Questions” which he shares in this book. More importantly, it challenges everyone with practical applications on how to innovate in their life and career.” (Amazon reviewer)