Masters of management : how the business gurus and their ideas have changed the world–for better and for worse / Adrian Wooldridge ; with a foreword by John Micklethwait.
“”A complete update of the 1996 bestselling THE WITCH DOCTORS, a penetrating and engaging history of management theory that sorts the wisdom from the dross, and the wise men from the charlatans”–” (Syndetics summary)
The synergist : how to lead your team to predictable success / Les McKeown.“Few people understand business growth dynamics as well as Les McKeown but that’s not why you should buy this book. You should buy this book because Les cogently and accessibly explains the key functions you need to have in your business to get through the rockier stages of its growth. It’s in a caliber of its own….While many entrepreneurs may look at such a book and think it’s not for them, they *especially* should pick it up since their (usually) visionary characteristics keep them from building a company that can reach enduring success.
Buy this book, put your thinking cap on, and implement its insight to get your your team to predictable success”. (Amazon reviewer)
Think write grow : how to become a thought leader and build your business by creating exceptional articles, blogs, speeches, books and more / Grant Butler.
Thought leaders communicate their valuable knowledge and cutting-edge thinking to inspire others and help them to solve problems or uncover opportunities. Mastering the art of writing thought leadership material is a powerful way for individuals and businesses to demonstrate expertise, build reputations, create trust, start conversations, forge relationships and win influence with target audiences. Think Write Grow provides fascinating insights into how thought leaders capture their brilliant ideas in words, and how you can do the same. You will learn: how to make the leap from expert to thought leader the characteristics of successful thought leaders, and how to find your ‘sweet spot’ in crowded markets proven techniques for writing high-impact material, including blog posts, books, opinion articles, reports, speeches and video scripts how to use thought leadership to grow your business and profile.
Do it! or ditch it : turn ideas into action and make decisions that count : eight steps to business success from the millionaires’ mentor / Bev James ; [foreword by James Caan].“Brilliant and essential…This book is quite simply brilliant. It helps you create your business mindset and gives you practical exercises to put into action. Where Julia Cameron’s book “The Artists Way” is a must to get you creative. Bev James’ “Do it or Ditch it” is a must to get your business booming. I normally quickly read through books but with Bev’s I took my time, did the exercises and the value I have got out of it has been amazing.” (Amazon UK)
PR today : the authoritative guide to public relations / Trevor Morris, Simon Goldsworthy.
“A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios”– Provided by publisher.
Beyond the familiar : long-term growth through customer focus and innovation / by Patrick Barwise and Seán Meehan.
“”Beyond the Familiar” offers a practical framework to help companies achieve long-term organic profit growth. It focuses on actionable customer insights flowing freely through the business and ultimately leading to consistently great customer solutions and experiences and a strong brand. It gives specific advice and examples on how to: Offer and communicate a clear, relevant customer promiseBuild customer trust by reliably delivering that promiseDrive the market by continuously improving the offer, while still reliably delivering itGet further ahead by occasionally innovating beyond the familiarSupport all this with an open organizational culture. If you’re looking for valid, practical guidance on how to achieve long term organic profit growth, it’s in your hands.” (Syndetics summary)
Users not customers : who really determines the success of your business / Aaron Shapiro.“must-read for anyone interesting in digital media
Users Not Customers is a fascinating exploration of what it takes for a business to succeed in the digital era. Shapiro provides numerous examples of companies who had the right digital strategy as well as cautionary tales of those that did not– forming a comprehensive portrayal of what works and what doesn’t. The book contains not only enlightening anecdotes but also actionable steps readers can take to ensure their businesses thrive online. On top of that, it’s a great read. I highly recommend Users Not Customers to anyone looking to understand the digital space.” (Amazon reviewer)