Conversion optimization / Khalid Saleh and Ayat Shukairy.
If you are looking for a ways to improve the performance of your e-commerce website, there is no way you can read Conversion Optimization and not come up with some great ideas that will directly improve your e-commerce business…. The book is full of real life examples, including screen shots of websites who have done things right and not-so-right. It is technical enough for a developer. But, it is accessible enough for a business owner. Whether you are a small business owner, a contract website developer or a large company, I think you will find this book well worth the price. (Amazon reviewer)
From values to action : the four principles of values-based leadership / Harry M. Jansen Kraemer Jr.
“Respected former CEO, professor, and speaker examines what it takes to become a values-based leader In this highly-anticipated book, Harry Kraemer argues that today’s business environment demands values-based leaders who, in “doing the right thing,” deliver outstanding and lasting results. The journey to becoming a values-based leader starts with self-reflection. He asks, “If you are not self-reflective, how can you know yourself? If you do not know yourself, how can you lead yourself? If you cannot lead yourself, how can you lead others?” Kraemer identifies self-reflection as the first of four principles that guide leaders to make choices that honor their values and candidly recounts how these principles helped him navigate some of the toughest challenges he faced in his career. Offers a framework for adopting the principles of values-based leadership?self-reflection, balance, true self-confidence, and genuine humility?to lead organizations effectively Based on Kraemer’s popular Kellogg MBA course on values-based leadership A recognized expert in values-based leadership, Kraemer is a sought after speaker on the subject Lively and engaging, Kraemer’s book comes at a critical time when true leadership in every facet of society is desperately needed.”– Provided by publisher.
How to be a social entrepreneur : make money & change the world / Robert Ashton.“Don’t Just Make Money – Make a Difference. As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you. Packed with advice, inspiration and real-life stories, it will help you: Define what you want to do and why you want to do it Find the right kind of funding Build a brand that makes you unique Find a team as motivated and inspired as you are Measure the impact you’re having How to be a “Social Entrepreneur” is the only social enterprise start-up guide you’ll ever need. Marc Davies, Wales Co-operative Centre Limited Peter Couchman, Chief Executive, Plunkett Foundation Lord Andrew Mawson OBE, author of the Social Entrepreneur: Making Communities Work Peter Holbrook, CEO, Social Enterprise Coalition Stephen Gyasi-Kwaw, CEO/Founder Youth Enhancement Int. Ghana Andy Brady, ‘3rd Sector Futures’, Anglia Ruskin University” (Syndetics summary)
How to manage people / Michael Armstrong.
“A distillation of all of Armstrong’s knowledge and experience, this practical book provides advice to managers and team leaders on how to manage people in their teams, getting the best results from them, and dealing with any people problems that may arise.” (Syndetics summary)
IT savvy : what top executives must know to go from pain to gain / Peter Weill, Jeanne W. Ross.
“Insights in this book come from a series of research projects conducted between 2000 and 2009 at Massachusetts Institute of Technology’s Center for Information Systems Research (MIT CISR) on how top-performing firms generate superior business value from IT. Weill and Ross, affiliated with the Center, distill research on 1,800 companies in 60 countries into an actionable framework for gaining value from IT. The framework addresses IT funding and govnernance and offers suggestions for revamping the operating model for a digital economy, creating a reusable digital platform, and allocating decision rights and accountabilities. Ideas are illustrated with examples from top-performing companies such as UPS and 7-Eleven. The information can be applied to small or large organizations, for-profits or non-profits, and government organizations. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)” (Syndetics summary)
Marketing greatest hits : a masterclass in modern marketing ideas / Kevin Duncan.“Modern marketing is a blur of concepts and jargon. And, as most marketers suffer from too many meetings and too little time, this invaluable book distils and summarises all the best current thinking so that you can become an authority yourself – and quickly. As well as saving hundreds of hours of reading time, you will be able to grasp broad-ranging concepts and material rapidly, and explain them confidently to colleagues. All the hard work has been done for you. Marketing Greatest Hits contains one-sentence and one-minute summaries of forty of the most important books on marketing, including Affluenza, Blink, Meatball Sundae and The Long Tail. Book jacket.” (Syndetics summary)”.
The other side of innovation : solving the execution challenge / Vijay Govindarajan, Chris Trimble.“This book blazes a new trail for innovators who want to do more than come up with creative ideas; they want to make new things happen. Vijay Govindarajan and Chris Trimble, faculty members at Dartmouth’s Tuck School of Business, offer a “ready reference” filled with down-to-earth approaches for moving innovation initiatives forward within established companies. The book is based on 10 years of scholarly research but it is written in practical terms. It unhooks innovation from anything that would undermine it, including some cherished myths about big ideas and rebellious leaders. The book offers a professional process for putting innovation in action, which requires discipline, a “Dedicated Team” and an unbiased approach to learning from experimentation. Govindarajan and Trimble provide real-life examples and detailed advice directed to “innovation leaders,” in particular.” (Amazon U.K. reviewer)
Social innovation, Inc. : 5 strategies for driving business growth through social change / Jason Saul.“Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America’s leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market. Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding. Offers step-by-step guidance for creating economic value through positive social change. Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.”– Provided by publisher.
Successful interviewing and recruitment / Rob Yeung.“Do you interview well? Can you tell a good candidate from a bad candidate? Do you create a positive impression? Successful Interviewing and Recruitment teaches you how to structure the interview, spot exceptional candidates and hire only the best who will add value to your business. Guiding you towards questions to ask as well as questions not to ask, you will learn how to challenge candidates while treating them fairly, so that the best candidates will want to work for you. Based on proven techniques, this book will teach you how to:put a candidate at easeask probing questionsseparate liars from truth tellersinterview candidates from office juniors to senior managers. Packed with practical information for anyone from the owner of a small company to managing director of an international business, it is an indispensable guide that will help you to choose the right person for the job. Book jacket.” (Syndetics summary)
The thank you economy / Gary Vaynerchuk.
” Gary’s book should be required reading for anyone working, thinking or thinking about thinking or working in social media. Or anyone who works at a company that is thinking about using social (which should literally be every company in the world). The Thank You Economy has been written in a way that people who are very new to social and people who have been working in it for some time will get a lot out of it. Agencies and clients need to get their hands on it and distribute it liberally. It should be used by agencies to get clients (and there are still some) who don’t yet know the invaluable value of SM to get off the fence. And it should be used as a tool by clients to get senior management who may not yet see the undeniable value of SM to be a lot less scared about it. It debunks the anti-social media myths and paths of resistance in very compelling and motivating ways. (Amazon reviewer)
The third screen : marketing to your customers in a world gone mobile / Chuck Martin.” Untethered consumers, m-commerce, and the entire mobile revolution are changing the game for marketers. And if you have any doubts about the incredible influence that mobile technology is having on not just the marketing profession but everyday life, you won’t after you’ve read The Third Screen.” Author Chuck Martin thoroughly explains how mobile devices, mobile apps, mobile commerce, and the mobile lifestyle are impacting marketers in a big way, all around the world. Most of the content in this book focuses on helping the reader understand the best strategies and tactics for leveraging mobile as a new channel for marketing their products and services. Martin also discusses the increasingly important intersection of mobile and social media, including location awareness, self-aggregation, and hyperlocal marketing. The chapter on customer engagement via mobile is particularly interesting (Amazon reviewer)