Create Business Success From The Inside Out – Guest blogspot

Evelyne Draper is an NLP Master Practitioner and NLP Coach, licensed by the International Association of Neuro-linguistic Programming and the International Coaching Institutes and lives in Wellington.  She has written this article

Create Business Success From The Inside Out

Part 1

In today’s fast moving, global world, many people suffer from the modern problem of information overload. We get bombarded by TV, radio, newspapers, magazines and the Internet, and the average person sees around 10’000 adverts a day.

As a consequence, we get intellectually, emotionally and psychologically overloaded about the way we should be living. This means that you start to doubt yourself because you live from the outside in. The media and the people around you are telling you how you should be living, that you should have that BMW and that boat. Because your friends are doing it, and so should you. In this scramble of keeping up, you don’t stop and ask yourself whether you actually want it, or even whether it’s logical.

The psychological literature calls this “normative influence”, and in marketing it is known as “social proof”.

Isn’t it time for you to get in touch again with what’s important to you?

You as a business person will have noticed that the pressure of doing more and more in the business is not getting you the success and results anymore that you are hoping for, because you are too caught up with “doing things”.

Now, taking action is a very important component of business success, especially when the action is planned and is relevant to a well set goal. In a future article, we will look at how you can set achievable goals and create an action plan that allows you to reach your goals much more easily.

This is the first of a series of articles that show you how you can change small things in the way you think and do things, in other words change things on the inside which then have a big impact on your success. We will look at the 5 key factors of success and how you can apply them in your business and in your life.

This means that even if you’re not in business, this is for you because these inside-out changes do not just transform business, they can transform lives, because they come from the inside.

Making changes from the inside out creates leverage, and this has a profound effect on business. W. Clement Stone says it beautifully when he writes “Little hinges swing big doors”. Because by making small adjustments you can get big results. This is called leverage.

In future articles you will learn how you can get leverage by

  • Getting very clear on your vision, mission and purpose in life and in your business. These are your drivers, your big reasons why. They are your unlocking power and you can create deep inner motivation that gets past procrastination.
  • Clarifying where you want to go in life and in business. This means being crystal clear on your goals and setting them in such a way that you can more easily achieve them. Because if you don’t know where you’re headed you can’t plan any effective action steps.
  • Creating an action plan with milestones so that you know at any one time how far you’ve come to achieving your goal. And with every milestone you’ve reached you can plan a celebration.
  • Measuring how far you’ve come and becoming aware if you’re off course. Did you know that an airplane is off course 95% of the time? This is why we need the pilot who adjusts course.
  • Being flexible to change course when you need to change actions, procedures or any other component in your business.
  • Surrounding yourself with smart people. You can leverage their knowledge, experience, connections and “mistakes”. They will also hold you accountable.

Do you make these common mistakes?

There has been an interesting study done by Pham and Taylor at the University of California. They took 5000 students and asked them what their goals were. They all had great goals and all of them had the greatest of intentions of achieving these goals. When they followed up 5 years later, they found that only 10% reached their goals. Now, it’s interesting to check what these 10% did that was different from the 90% who didn’t reach their goals.

What doesn’t work? (remember, 90% of the participants did this. If you are currently doing these… GOOD! This means there’s room for improvement!)

  1. Visualising how perfect your life will be when _______happens
  2. Focus on the negative
  3. Try to suppress unhelpful thoughts
  4. Rely on will power (and grit your teeth)
  5. Motivate yourself by focusing on someone you admire

Here’s what works (this is what the 10% of participants did who reached their outcomes)

  1. Visualise the path and the actions you need to take to achieve success, not just your destination. This will create a step-by-step plan allowing you to achieve your goal.
  2. Focus on the positive aspects of reaching your goal, and having an objective checklist. For example one item on that checklist could be, “What qualities will I enjoy when I reach my goal?”
  3. Record your progress along the way. A spreadsheet software program works well for this where you can draw up charts to make a visual representation of how far you’ve come.
  4. Reward your progress. These rewards and celebrations don’t need to be big. Extra time off, or a nice meal in a restaurant works well.
  5. Tell other people about your goal. This keeps you accountable and is an important source of leverage.

Don’t climb the mountain on your own!

A series of studies, this time carried out by Simone Snall at the University of Plymouth, found the following interesting results:

Participants were taking to the bottom of a mountain. They were then asked to estimate how steep the mountain was, and how difficult it would be to climb it.

Participants who were there with a friend estimated the mountain to be 15% easier to climb than the participants who were there on their own.

What this indicates is that when you set out to achieve a goal or an outcome, it makes it easier when you take someone with you, say a friend or a partner. They can take the steps with you, they can be there with you, and very importantly, they hold you accountable.

Action Commitment Chances of Completion
That’s a good idea 10%
I’ll do it 25%
I’ll do it by “x” date 40%
I’ll do it by “x” date and I’ve made a verbal plan 50%
I’ll do it by “x” date and I’ve made a written plan 60%
I’ll do it by “x” date, I’ve made a plan, here it is and I’m sharing this plan with a Coach/Mentor 95%

A 1999 study by Brigham Young University shows that, in addition to having a clear goal, making an action plan, and measuring your results, if you have a coach or mentor who holds you accountable, you have a 95% chance of more success than if you do it on your own without a clear goal and a plan on how to reach it.

Make a commitment
and think of one thing from this article that you’re going to implement today. Or perhaps you’ve already started to implement one of the things you’ve been reading about here. And as you’re noticing a change from the inside out, I look forward to reading your comments, observations and views below.

To your success from the inside out


Evelyne Draper is an NLP Master Practitioner and NLP Coach, licensed by the International Association of Neuro-linguistic Programming and the International Coaching Institutes. She offers NLP coaching for business people and people who want to improve the quality of their lives. Very often people are not aware of how much their attitudes and beliefs influence how successful they are in business and in life. She is passionate about helping people achieve the results they want. For more information, go to Evelyne lives in Wellington, New Zealand, with her partner Michael, and when she’s not helping other people get what they want, she likes to go on long walks in and around Wellington, along the beaches and exploring nature.

latest management books in the library

Syndetics book coverThe ABC of business : never hire a person who walks slowly– / Tony Falkenstein.
The rules of business success don’t need to be complicated – just straightforward and easy to follow. These snippets of success are taken from Tony Falkenstein’s many years of highs and lows of business, and offer astounding insights into a career founded on common sense, bravery and smart thinking.” (Syndetics summary)

Syndetics book coverBusiness greatest hits : a masterclass in modern business ideas / Kevin Duncan.
“Modern business is a blur of jargon with thousands of books all claiming to hold the key to relentless success. The working reality is often very different. This book distils and summarises all the best current thinking so that you can become an authority yourself – and quickly. As well as saving hundreds of hours of reading time Business Greatest Hits will help you to grasp ideas accurately and explain them confidently to colleagues. All the hard work has been done for you. Business Greatest Hits contains one-sentence and one-minute summaries of forty important business books, including Built to Last, Freakonomics, Nudge and Wikinomics. Book jacket.” (Syndetics summary)

Syndetics book coverThe intelligent company : five steps to success with evidence-based management / Bernard Marr.
“Today’s most successful companies are Intelligent Companies that use the best available data to inform their decision making… This latest book by best-selling management expert Bernard Marr will equip you with a set of powerful skills that are vital for successful managers now and in the future.” (Syndetics summary).

Syndetics book coverUnthinking : the surprising forces behind what we buy / Harry Beckwith.
“Beckwith’s objective is to share with his reader what he has learned about the process that “leads us to choose what we choose, without really thinking” and suggests that the forces and their sources that influence our choices of various kinds are largely explained by our childhood, our culture, and our eyes. In fact, as already noted, he believes that “we think with our eyes.” Throughout his lively and eloquent narrative, Beckwith cites dozens of examples that illustrate various dimensions of juvenile, cultural, and visual forces and sources that help to explain why our human nature”. (Amazon reviewer)

Syndetics book coverWe first : how brands and consumers use social media to build a better world / Simon Mainwaring.
“Simon Mainwaring makes a compelling argument for the need to redefine capitalism, factoring the social and environmental footprint into how we evaluate and support corporations. Social communication technologies provide consumers with an increasing array of tools fostering transparency and intentional, purpose-driven consumption. At first I thought Mainwaring was preaching to the choir, but as I continued to read this thorough and well documented manifesto, I became more and more excited. There are many innovative examples and practical ideas here that can be applied by corporations, consumers, government agencies and non-profits to foster sustainable business practices and create a better world.” (Amazon reviewer)

Syndetics book coverThe India way : how India’s top business leaders are revolutionizing management / Peter Cappelli … [et al.].
“Written by four professors of management at the Wharton School of the University of Pennsylvania, this book explores the ways in which Indian corporate culture is different from that predominant in some western countries. These include extensive employee development programs, seeking to serve a vast underprivileged market, making social issues a priority, and governing for the long term. Although Indian business is mostly known for the success of its telecom programs, this book focuses on the growing role of entrepreneurial efforts and the Indian competitive advantage in a whole range of industries. Concludes with 79 pages of appendices–including web links to a set of interviews with Indian business leaders. Annotation ©2010 Book News, Inc., Portland, OR (” (Syndetics summary)

Trade patterns and global value chains in S.E.Asia

This publication, a collaborative effort between the World Trade Organisation and  the Institute of Developing Economies  and “focuses on the factors that have helped to shape global production. Starting with demand,it describes how a changing economic environment has contributed to the phenomenon of global production. Infrastructure services, tariffs, foreign direct investment, cheaper technology and lower transportation costs have all affected the trading environment and the international exchange of goods,fostering increased market access, amplifying cross-border links between companies and causing trade in intermediate goods to increase. This publication considers the effect of these factors on international production networks, with a particular focus on “Factory Asia”. It also shows how the development and evolution of these production networks has promoted economic growth and employment in Asia.”

The elephant that became a tiger

From the Cato Institute this is report looks at how with twenty years of economic reform India has risen to become a potential superpower and  has achieved dramatic growth recently.   However, it still has a long way to go, with the World Bank’s Doing Business report ranking India just 134th of 183 countries in how easy it is do business there.  Good governance is lacking, with corruption still running rife.


Thanks to docuticker