Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Philip Graves.
“The real strength of this book is that it provides an amazing number of insights about the most elusive facet of local, national, and international commerce: the behavior of consumers. Their psyche. Why any business that hopes to survive simply cannot bet the farm on what they have been told or has been inferred by it’s very own customers. No organization can survive for long without a plan. So, how do you plan when you’re working with data that is, at best, suspect? Fortunately, Mr. Graves doesn’t take us down this rocky road and dump us out. No, he shares his own insights and knowledge to help a company find its niche and get a more realistic fix on exactly HOW and WHERE it will find its own competitive edge.” (Amazon reviewer)
Pulse : the new science of harnessing Internet buzz to track threats and opportunities / Douglas W. Hubbard.
In “Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities”, Douglas Hubbard shows how our daily tweeting, “friending” and even searching on Google provides data that accurately shows trends long before any surveys have been taken, calculated and made public. While each of us may blog, post in Facebook, buy from Ebay and do so for any number of different reasons, the sheer magnitude of data from all users consistently shows trends and outcomes as accurately as surveys, opinion polls and other traditional research that has been relied on for years….Hubbard opens with a clear definition of what Pulse is and how it has evolved from more traditional, historical methods of data gathering. More fascinating though, are the chapters describing how it works. Many examples in the book walk us through how our tweets, blogs, wall posts, video watching and so on, all contribute to the big picture. In Part ll, Hubbard breaks down the various areas that make up our “digital footprint” where “surf, friend, say, go, buy, play” are elaborated on.” (Amazon reviewer)
Out of our minds : learning to be creative / Sir Ken Robinson.
“Seminal contribution….Professor Ken Robinson’s underlying thesis is that our education system trains people for things which were important during the industrial revolution, but fails to train them in the most important skill for the 21st century — creativity. The original book came out about ten years ago, which is when I first heard Robinson speak on the subject, and this revised edition is updated with experiences and ideas that came to him in the intervening years, many as a result of testing his ideas in the USA….This is a hugely entertaining, warm and human book, and gains substantially from the additional perspective. Robinson’s voice is infectious, and his self-deprecating and ironic style can catch you by surprise. This contributes greatly to the enjoyment you get from the book, and takes nothing away from the points he is making.” (Amazon UK reviewer)
The orange revolution : how one great team can transform an entire organization / Adrian Gostick and Chester Elton.
“So, why another book on change? No other book of which I am aware, on the subject of breakthrough teams, is driven by research/evidence to the extent this one is. Nor is there a book of which I am aware that explains more thoroughly than this one does what motivates members of breakthrough teams. In The Orange Revolution, Gostick and Elton limit their attention to such teams. (You know when I think about it, ALL teams should achieve breakthroughs to ensure that their organization remains competitive.) They base their observations, insights, and recommendations on the results of the aforementioned survey. “What we found was unexpected – and eye-opening. We were able to statistically establish a pattern of characteristics displayed by members of the best teams, as well as a set of rules that great teams live by. Even more rewarding was the realization that these qualities could be shared with other teams.” (Amazon reviewer)
Now, build a great business! : 7 ways to maximize your profits in any market / Mark Thompson and Brian Tracy ; foreword by Frances Hesselbein.
Sound Instruction for all.,… Mark Thompson and Brian Tracy have provided a road map for destination success. The content in their book is woven with ideas and facts that could cause anyone to aspire to starting or running a business. But, not just any type of business–a great business! …However, this book is not just for the business savvy. It brings in aspects of leadership and decision making that can help in all fields where success is the pursuit. I apply these principles as a full-time student,a lowly-employee, and in my different leadership roles. With their advice, I can be a great asset to any company and any group. (Amazon reviewer)
The six-figure second income : how to start and grow a successful online business without quitting your day job / David Lindahl, Jonathan Rozek.
“This book is one of the best practical guides on how to start your own freelance business that I have ever read. It is full of simple, easily understood, and easy-to-follow advice on how to get started with no cost and minimal effort. A lot of books about freelancing tell you how to market yourself before you are really ready to be marketed because you don’t know what you are doing to start with. In fact, at first, most people don’t even know how to get started. This book is different- in no-nonsense language and step-by-step directions, it takes the fear out of getting started on your own and directs you step-by-step on how to just jump in and do in, the no-frills way. The author has provided numerous links throughout the book to his website, where his links take you exactly to where he directs you in the book.” (Amazon reviewer)