Referral engine – great new book in the library

Thought I would feature this one on its own – it has been heartily recommended by Seth Godin. Its premise is that it is the power and influence of referrals that will drive your business. It’s on loan at the present – but can be reserved.

Syndetics book coverThe referral engine : teaching your business to market itself / John Jantsch.
“Author Jantsch, a marketing and digital technology coach and social media publisher, knows referrals are powerful tools for ensuring business success and shares what he knows in this book. The secret, he says, is in understanding and establishing the “Customer Referral Cycle,” which he describes as Know, Like, Trust, Try, Buy, Repeat, and Refer. He also advises businesses to talk to their customers not at them, ensure that the sales staff supports the referral strategy, and to educate customers regarding their role in the referral cycle. It’s smart, straightforward writing with a very clear message. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)” (Syndetics summary)

Management/business books newly arrived

Here are some of the titles newly arrived at the library this month:

Syndetics book coverBrainsteering : a better approach to breakthrough ideas / Kevin P. Coyne and Shawn T. Coyne.
“A book showing how to do something needs to have two things: ideas that really work and a style that interests and intrigues. Brainsteering has both of these characteristics. The authors’ step-by-step processes are sound and will stimulate a wide range of great ideas. Their writing style is fun to read, exciting at points. Their stories illuminate the concepts and make them sound like something most readers could do”. (Amazon reviewer)

Syndetics book coverHer place at the table : a woman’s guide to negotiating five key challenges to leadership success / Deborah M. Kolb, Judith Williams, Carol Frohlinger.
“Her Place at the Table is an extraordinary work by three talented authors who understand their topic and know how to bring it to life for their readers. As the authors correctly note in their introduction, “the stories in this book carry substantial lessons for anyone – male or female – trying to puzzle through the challenging landscape of today’s organizations” (p.15). They are right on target. This book is a “must-read” for every person at any level in an organization.” (Amazon reviewer)

Syndetics book coverEmotionomics : leveraging emotions for business success / Dan Hill.
“For far too-long, emotions have been ignored in favour of rationality and efficiency, but scientific breakthroughs have revealed that people are primarily emotional decision makers. Many companies, though, have not yet accepted that fact, much less acted on it.Emotionomics – listed by Advertising Age as one of the ten books you should read – will help you to understand emotions in terms of business opportunities. In today’s highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. Dan Hill’s book draws on insights gathered through facial coding, the best viable means of measuring and managing the emotional response of customers and employees, to help you leverage emotions for business success in terms of branding, product design, advertising, sales, customer service, and employee engagement.Emotions matter and Emotionomics will help you to step closer to customers and employees, while also stepping ahead of your competitors. Book jacket.” (Syndetics summary)

Syndetics book coverHBR’s 10 must reads on strategy.
“There are plenty of books available on strategy, but most business leaders do not have a lot of time to read them. Where can you go to get a reasonably-priced introduction to the ideas of some of the leading experts on business strategy? This book provides one possible answer. It includes essays on strategy and the five competitive forces by Michael Porter, building a vision by Collins and Porras, blue ocean strategy by Kim and Mauborgne, and the balanced scorecard by Kaplan and Norton.” (Amazon reviewer)

Syndetics book coverThe business playground : where creativity and commerce collide / Dave Stewart & Mark Simmons.
“There aren’t many books that I read that leave me dumbfounded and questioning why it was I did whatever it was I was doing, in the manner that I was doing it. Stewart and Simmons utilize humor, real world examples, games, and downright wit and logic to get their point across that mentally “loosening it up a bit” is the best way to go about finding your creative avenues. I highly recommend this to anyone who is looking to break the mold of monotony at work or for anyone looking to find that creative spark in whatever he/she is chasing in life.” (Amazon reviewer)

New Sustainability Study: The ‘Embracers’ Seize Advantage

A  joint study between MIT Sloan Management Review  and  the Boston Consulting Group, the “Sustainability Study” is the “second annual Sustainability & Innovation survey of global corporate leaders“.  This link will take through to the highlights only, of the report.   If you have a Wellington City Libraries’ card you can read the entire report at 

 First Look: The Second Annual Sustainability & Innovation Survey  However, if you haven’t accessed our proquest databases within the last 30 days you will need to authenticate here  first before being able to click on the link.