Business in the cloud : what every business needs to know about cloud computing / Michael Hugos, Derek Hulitzky.“A close look at cloud computing’s transformational role in business Covering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. It also reveals the cloud’s effect on corporate organization structures, the evolution of traditional IT in the global economy, potential benefits and risks of cloud models and most importantly, how the IT function is being rethought by companies today who are making room for the coming tidal wave that is cloud computing. Why IT and business thinking must change to capture the full potential of cloud computing. Topics including emerging cloud solutions, data security, service reliability, the new role of IT and new business organization structures. Other titles by Hugos include: Business Agility: Sustainable Prosperity in a Relentlessly Competitive World and Essentials of Supply Chain Management, 2nd Edition. Practical and timely, this book reveals why it’s worth every company’s time and effort to exploit cloud computing’s potential for their business’s survival and success.”– (Provided by the publisher)
The custom-fit workplace : choose when, where, and how to work and boost your bottom line / Joan Blades, Nanette Fondas.“Blades (The Motherhood Manifesto) and Fondas explore the latest innovations in flexible work arrangements – from Babies-at-Work to Results-Only Environments – in this guide to the increasingly-customized workforce. The authors do a good job of portraying the multiple, and often conflicting, demands on the modern worker; children, colds, commutes, continuing education, caregiving for elders, and career ladders all compete for workers’ energy, time, and attention. They point out common barriers to progress, the traditions, conventions, mistrust, and misunderstandings that prevent workers and employers from arranging a better fit. Blades, who co-founded Moms Rising, and Fondas, an award-winning journalist, come equipped with the usual success stories about novel arrangements improving productivity and profits in the workplace but offer little data to support tangible results, instead relying on stats like “a 400% increase in the number of employees who reported feeling “good” or “great” about their worklife balance.” (Publisher weekly)
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith ; with Carlye Adler. ” The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four “wings” of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. ” (Publisher)
Good boss, bad boss : how to be the best– and learn from the worst / Robert I. Sutton.“Bob Sutton’s latest book is a great read, and is filled with vivid examples of leaders who do things right, or wrong. Sutton is a talented story teller, and brings bosses to life in his descriptions of real life executives and managers, and also draws on his deep knowledge of psychology to explain, in clear terms, why the actions of bosses are so impactful, for better or for worse, on the people who work for them. This book does what so few management and leadership books are able to- it balances “showing” through real world stories with “telling” through established theories of social psychology. Anyone who has a boss, or is a boss, will benefit from reading this book” (Amazon reviewer).
The networked nonprofit : connecting with social media to drive change / Beth Kanter, Allison H. Fine ; foreword by Randi Zuckerberg.
“This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. Book jacket.” (Syndetics summary)
Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now / David Meerman Scott.
“In this follow-up to “The New Rules of Marketing & PR,” Scott reveals his groundbreaking ideas on the opportunities (and threats) inherent in today’s always-on, 24/7, instant business environment. He explains how to engage a market, connect with customers, and create products that grow a business.” (Syndetics summary)
Social media for project managers / Elizabeth Harrin.“Elizabeth Harrin has produced a gem about how project managers, and really anyone in a management or leadership role, can use collaborative internet based tools to “git er done.” Don’t let the title of this book mislead you. The scope is not limited to apps like Facebook or LinkedIn that come to mind when you hear the term “Social Media.” She covers a wide range of tools such as wikis, blogs, pod and vodcasts, and micro-blogging with a focus on their practical applications as project management tools” (Amazon reviewer).
Facebook advertising for dummies / by Paul Dunay, Richard Krueger, and Joel Elad.“Terrific and practical guide to Facebook advertising. If you have a business and an audience on Facebook than this book is more than worth the price and the read. I have been doing social media and Facebook campaigns for many years now. But even with that experience, the structure and discipline in this guide prompted me to buy it as a practical resource for our team. And it delivers. My bet is that it will stay useful for many years because it helps guide the “what” and “why” of Facebook strategy and not just the “how” of execution. And that is important because in the world of Facebook and social media the how is always changing”. (Amazon reviewer).
Net profit : how to succeed in digital business / David Soskin.
“Online business can be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something that actually pays Get the funding you need to expand Build a great team of staff and advisers Keep the cash flowing Go global! “Net Profit” provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online.” (Syndetics summary).
Social nation : how to harness the power of social media to attract customers, motivate employees, and grow your business / Barry Libert.“Barry Libert’s book comes at a time when we all must accept that customers and employee’s want not only be heard, but to see the results of sharing their ideas. The excitement that Barry conveys at the endless amounts of knowledge and productivity we can glean from allowing these voices to be heard is infectious.” (Amazon reviewer).