It is common knowledge that even a search engine such as google merely skims the surface of the web. Much material of use to business is hidden in the “deep web” which consists of databases, inhouse collections and other sources. This briefish article appeared in the February 22nd issue of the New York Times and outlines progress in search engine technology. One of the projects mentioned is deeppeep.
Thanks to Resourceshelf
Apologies for repeating word for word. These hints come direct from Seth Godin’s blog and summarise very succinctly the key points for getting new customers .
“1. A group of possible customers you can identify and reach.
2. A group with a problem they want to solve using your solution.
3. A group with the desire and ability to spend money to solve that problem.”
He goes on to say that the first one is critical, but also that it is all too common for new businesses not to have any of the above.