Findings from a recent Australian survey by Research International has elicited that one third of consumers started looking for product information via a search engine. The survey also found that there must be an integrated approach with both online and offline marketing for companies to have an effective and efficient marketing campaign.
Thanks to Resourceshelf
Archive for December, 2008
Businesshistory.com
Posted in General on Dec 18th, 2008
This is a great site. The authors of the site say “it is the largest organized multimedia collection of business and management history available anywhere”. Although focusing on American business history it has a wealth of useful information -including biographies, management and industry information. Do have a look.
Thanks to Intute
Future of the internet
Posted in online, technology on Dec 17th, 2008
The Pew Internet and American Life Project released the findings of their third report on 14th December. They conducted a survey which asked technological experts to look all the way out to 2020 and predict where technology was going. The major winner was the mobile phone. It makes for interesting reading.
Thanks to Resourceshelf
Wikis working for businesses
Posted in companies, technology on Dec 17th, 2008
This report from InformationWeek looks at how a number of companies introduced wikis into the workplace. Mention is made of the ups and downs of doing so – but generally there seems to have been really positive outcomes for all the companies.
Thanks to Resourceshelf
Deloitte Debates
Posted in General on Dec 16th, 2008
This is a very practical and useful set of resources from Deloitte’s the international auditing, tax and consulting company. The debates are centred around sensible decision making and in today’s uncertain times provide a very useful reference point. There are four debates listed here and they all feature point and counterpoint. Worth a look.
Thanks to [...]
Secrets of marketing in a Web 2.0 world
Posted in marketing, technology on Dec 16th, 2008
An article in today’s Wall Street Journal discusses in easy to understand terms, how best to reach customers in the new web 2.0 world. The authors interviewed executives from over 30 companies to see how they were adapting to marketing within the new technology.
There are also links to MIT Sloan Management articles on the same [...]
Kiwisaver comments from Mary Holm
Posted in General on Dec 15th, 2008
Mary Holm discusses the changes to Kiwisaver and gives her verdict in a recent NZ Herald article
Making great speeches
Posted in General on Dec 15th, 2008
International business speaker, consultant and award-winning broadcaster Thomas Murrell considers the outstanding speechmaking and speech giving skills of Barack Obama in this article from Her magazine (previously HerBusiness). Use his insights for help with delivering your own great speeches.
You can view the print edition of Her at Wellington City Libraries.
Jigsaw: a free site for company intelligence
Posted in marketing, new resources on Dec 13th, 2008
Jigsaw, a business information provider has released “Research Tab” a free business resource which uses Web 2.0 tools. You can search companies around the world for contact, financial details, news etc, but to get the full information you have to firstly sign up though (free). It has over 600 New Zealand organisations and companies listed. This [...]
Marketing on the web
Posted in General on Dec 8th, 2008
A recent New York Times article looks at how two American companies are analysising the effectiveness of online adverts, what atracts the attention of customers, and ultimately gets them to buy.
Thanks to Resourceshelf
