Our collection this month begins with two books on online marketing. The current hot topic of IT professionals developing their analytic skills is presented in another.
Create your own online store (using WordPress) in a weekend / Alannah Moore.
“The internet offers small-business owners and would-be entrepreneurs a level playing field. As long as you have a product or service that people want to buy, you can be up and running, and in business, 24 hours a day if you’re online. This book demystifies the intimidating world of web design, breaking the process down into easy chunks so that anyone can start work on their store on Saturday morning and be trading by Sunday night. Experienced expert Alannah Moore shows the reader where to find the best online tools for the job, how to create a secure and trustworthy site, how to turn browsers into customers and customers into repeat business. Richly illustrated with diagrams and examples of real-life success stories, this book will let the reader sell more online than they ever thought was possible.” (Syndetics summary)
The creative person’s website builder : how to make a pro website yourself using WordPress and other easy tools / Alannah Moore.
“Whether it is used as an online shop, a marketing tool, or a portfolio, a good website is an essential for artists, photographers, designers and makers from all creative backgrounds and disciplines. This community of people, in particular, needs
the design and function of their sites to reflect their individuality and style.” (Book jacket)
Programming : principles and practice using C++ / Bjarne Stroustrup.Programming: Principles and Practice Using C++
“…The book assumes that you aim eventually to write non-trivial programs, whether for work in software development or in some other technical field. …The book explains fundamental concepts and techniques in greater depth than traditional introductions. This approach will give you a solid foundation for writing useful, correct, maintainable, and efficient code. …The book is an introduction to programming in general, including object-oriented programming and generic programming. It is also a solid introduction to the C++ programming language, one of the most widely used languages for real-world software.” (adapted from Syndetics summary)
Developing analytic talent : becoming a data scientist / Vincent Granville, Ph.D.
“Learn the skills needed for the most in-demand tech job.
Harvard Business Review calls it the sexiest tech job of the 21st century. Data scientists are in demand, and this unique book shows you exactly what employers want and the skill set that separates the quality data scientist from other talented IT professionals. Data science involves extracting, creating, and processing data to turn it into business value. This guide discusses the essential skills, such as statistics and visualization techniques, and covers everything from analytical recipes and data science tricks to common job interview questions, sample resumes, and source code… (adapted from Syndetics summary)
Excel dashboards & reports for dummies / by Michael Alexander.
“No matter what business you’re in, reports have become a staple of the workplace, but what good is a report if no reads it, or even worse, understands it? This all new edition of Excel Dashboards & Reports For Dummies is here to help you make meaning of all your data and turn it into clear and actionable visualizations. Fully updated for the latest business intelligence and spreadsheet tools in Excel 2013, this book shows you how to analyze large amounts of data, quickly slice data into various views on the fly, automate redundant reporting, create eye-catching visualizations, and more…” (adapted from Syndetics summary)
Android phones for dummies / by Dan Gookin.
“An updated edition of the bestselling guide to Android phones. From setup and configuration to taking advantage of the latest features, this friendly guide helps you get the most out of your Android smartphone. It walks you through the basics of making calls, sending e-mails and texts, browsing the Internet, using the camera, staying in touch through social media, making the most of Android apps and more” (Book jacket)
The essential guide to game audio : the theory and practice of sound for games / Steve Horowitz and Scott Looney.
“The Essential Guide to Game Audio:… is a first of its kind textbook and must-have reference guide for everything you ever wanted to know about sound for games. This book provides a basic overview of game audio, how it has developed over time, and how you can make a career in this industry. Each chapter gives you the background and context you will need to understand the unique workflow associated with interactive media. The practical, easy to understand interactive examples provide hands-on experience applying the concepts in real world situations. ” (adapted from Syndetics summary)
HTML & CSS : design and build websites / Jon Duckett.
“Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. …Introduces HTML and CSS in a way that makes them accessible to everyone–hobbyists, students, and professionals–and it’s full-color throughout.” (adapted from Syndetics summary)
UX for dummies / by Donald Chesnut and Kevin Nichols.
“If you want to learn the tools and techniques necessary for effective user experience (UX) design, this guide will help you apply strategies that align with your business goals.” (Syndetics summary)
Building web apps with WordPress / Brian Messenlehner and Jason Coleman.
“While WordPress has certainly made it big in the blogging world, this book starts with the premise that its also possible to build any web application using WordPress as a framework. If you have some WordPress experience, you have the skills you need to pursue app development with this popular tool. Use ecommerce and membership plugins to collect payments. Create a single sign in process, such as using Facebook to log into WordPress Build mobile apps and other native apps with WordPress. Learn how to secure your WordPress app. Make WordPress plugins work together and customize them to do your bidding. Hide the fact that your site was built with WordPress.” (adapted from Syndetics summary)