Tao Lin is an American author, artist, and poet. His first few books were big with readers of alt-lit, a lesser-known genre of fiction and poetry. The success of his most recent book (Taipei) has meant that more and more people are reading his books. He was recently profiled in The Listener. You can also read a good interview with him in The Observer.
His books (along with much of his other writing online) are written with a kind of studied carelessness that has been called, among other terms, ‘Affectless Realism’. Lin is best-known for this. You can get a sense of what it is if you read in the Observer article linked above.
(If you have read Tao Lin you might also like to read Marie Calloway’s What Purpose Did I Serve in your Life.)