In our selection of new computing books this month: go behind the scenes at Apple, discover tips and tricks for getting the best experience out of your iPhone, learn about Search Engine Optimization, creating Android apps, blogging, multimedia, and more!
Inside Apple : how America’s most admired-and secretive-company really works / Adam Lashinsky.
“Lashinsky, a Senior Editor-at-Large at Fortune magazine, investigates the core of Apple before, during, and after the reign of the late Steve Jobs…. Lashinsky outlines salient factors that concurrently contribute to Apple’s success and deviate from standard business practice. Apple’s unique organizational structure places secrecy and detailed design at the fore while using a top-down management style which allows the entire company-including the upper echelon-to focus on creating and marketing elegant products….(Jan.) © Copyright PWxyz, LLC. All rights reserved.” (Publisher Weekly)
Creative blogging : your first steps to a successful blog / Heather Wright-Porto.
“You’ll start at the right place: The beginning! Learn answers to the most important and popular questions: What is a blog? Do I need a blog? How do I get started? What do I blog about? How do I blog? Creative Blogging then takes you through the how-to aspects of blogging, so you can quickly learn the terminology and get started. You’ll then be able to choose the right blogging tool for you! Soon, you’ll be prepared to unleash your creativity! Like a good author, you’ll learn how to find information to blog about, and how to express yourself in your blog in the ways that you want. Your creativity is what will make your blog successful, but every artist needs an audience. Creative Blogging reveals how to draw people to your site.” (Amazon.co.uk)
Taking your iPhone to the max / Michael Grothaus, Steve Sande, Erica Sadun.
“Whether you’re using the new iPhone 4S or earlier iPhone that runs the new iOS 5, you’ll find all the best undocumented tricks, as well as the most efficient and enjoyable introduction to the iPhone available. Starting with an introduction to iPhone basics, you’ll quickly discover the iPhone’s hidden potential, like how to connect to a TV, use Voice Control using Siri, have video chats with FaceTime, and call friends overseas with low-cost VoIP.” (adapted from Syndetics summary)
Facebook for grown-ups / Michael Miller.
“Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. You’ll learn how to become a fan of your favorite performers, join a business network, and create your own topic-specific groups. And if you’re worried about privacy, Facebook for Grown-Ups shows you how to keep your personal information from becoming public knowledge. You’ll even learn how to keep track of what your kids are doing on Facebook-without them knowing it.” (adapted from Syndetics summary)
Multimedia demystified / Jennifer Coleman Dowling.
“This practical guide provides a background on multimedia, and then delves into the elements that make up a successful multimedia project. You’ll learn about software and hardware tools, digital photography, sound editing, web authoring with HTML, vector graphics, file formats, computer animation, and much more. Detailed examples and concise explanations make it easy to understand the material, and end-of-chapter quizzes and a final exam help reinforce key concepts”– Provided by publisher.
Search engine optimization all-in-one for dummies / by Bruce Clay and Susan Esparza.
“Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools…. Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more…. Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools. Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more.” (adapted from Sundetics summary)
Beginning Android 4 / Grant Allen.
“Beginning Android 4 is your first step on the path to creating marketable apps for the burgeoning Android Market, Amazon’s Android Appstore, and more. Google’s Android operating-system has taken the industry by storm, going from its humble beginnings as a smartphone operating system to its current status as a platform for apps that run across a gamut of devices from phones to tablets to netbooks to televisions, and the list is sure to grow.” (adapted from Syndetics summary)
AutoCAD 2010 & AutoCAD LT 2010 bible / Ellen Finkelstein.
A guide to AutoCAD and AutoCAD LT provides a tutorial on the basics of creating drawings, using commands, and specifying coordinates, and covers more complex 2D and 3D drawing techniques, including using layers, creating dimensions, 3D coordinates, solids, and rendering. (Syndetics)
Mobilizing web sites : develop and design / Kristofer Layon.
“Everyone has been talking about the mobile web in recent years, and more of us are browsing the web on smartphones and similar devices than ever before. But most of what we are viewing has not yet been updated for mobile presentation. How can designers bring more of the web up to speed with the capabilities of today’s mobile devices? In Mobilizing Web Sites: Develop and Design, author and designer Kristofer Layon addresses that elephant in the room –the many existing web sites that we manage on a day-to-day basis– and walks through techniques that web designers can use to make these legacy web sites better-suited for mobile viewing.” (adapted from Syndetics summary)
Java 7 for absolute beginners / Jay Bryant.
“Java 7 Programming for Absolute Beginners introduces the new core, open source Java Development Kit. Its focus is on practical knowledge and its completeness – it provides all the bits and pieces an utter novice needs to get started programming in Java. It seems as if everyone is writing applications or apps these days for Android, BlackBerry, and the enterprise – it’s where the money’s at. But, how do they do it? Well, it’s best to start by learning Java, one of the most popular programming languages around these days, still. Yes, that’s right.” (adapted from Syndetics summary)